The surprising new way Woolworths is cutting their bread - Find out why it's causing a stir among shoppers!

Is it time to say goodbye to the same old sliced bread loaves you’re used to seeing in the supermarket?

A Woolworths customer ignited a debate online after posting about a bizarre ‘innovation’ they spotted in the bakery section of their local store.



There's no doubt that sliced bread is one of the greatest food inventions of all time. It makes it so much easier to make sandwiches, toast, or just eat it on its own.

Before it was first created in 1928 in a small bakery, the idea wasn’t well-received by locals. Mainly because people thought that sliced bread would spoil faster than a whole loaf. Against all odds, however, sliced bread was a great hit, and it’s been loved ever since.

However, a shopper from Brisbane recently shared the unusual way their local Woolies bakery had sliced a loaf of sourdough bread. They even uploaded a photo of the odd find on the popular social media forum Reddit.


bread.jpg
The shopper posted a photo showing the unusual way the fresh loaves were sliced. Credit: hermaion/Pexels

While most bread loaves are sliced across to create around 15 to 20 slices, these loaves were cut lengthways to make roughly six extra long slices.

‘New innovation coming to a Woolworths near you – loooooong sliced bread,’ the shopper wrote in their post.

Despite the unusual slices, many Reddit users expressed their excitement over the new concept. Some even agreed that they’d like to see it become a ‘regular offering’ at all Woolworths stores.



‘Long sandwich is better than a tall sandwich,’ one wrote.

‘Legit would buy this. Garlic bread, picnic sandwiches, so great,’ another commented.

Someone agreed and expressed how they now wanted ‘massive toasties’.

‘Some might say this is the best thing since sliced bread!’ Another quipped.

In contrast, one person stated that this could be the supermarket’s way of reducing the number of slices per loaf. This comes after instances of shrinkflation have emerged online.

A man also posted on Reddit a photo of a slice of wholemeal bread that fits in the palm of his hand. ‘Woke up with massive hands…or Coles bakery bread is shrinking?’ He captioned. You can read the rest of the story here.


bread2.jpg
Many Reddit users said they’d like to see the long-sliced bread in all stores. Credit: Reddit

Another wrote: ‘I used to do this with fruit loaves when I had a long double toaster. Was great.’

While one added that this was an ‘instant buy for them’. ‘So many times, I’ve bought a breadstick, meat, and salad to make a homemade sub. Awesome,’ they explained.

Someone asked where they could ask for the lengthwise-cut bread. ‘Local Woolworths had none,’ they shared.

One person replied and said that Coles Woolloongabba had a ‘self-slicer’. ‘I imagine you could slice it any way you want,’ they added.

A worker at a bakery revealed that all bakeries could do this. ‘But, to be honest, you could only sort of get 4-5 slices out of it without the edges being too thin, so it wasn’t really super viable,’ they revealed.

A social media user agreed and said that customers could just ask the bakery to slice the whole loaf however they’d like it. ‘They will just slice one for you that way if you ask. We always had people get them in every bakery I’ve worked at,’ they wrote.

‘Thick or thin, normal cut or lengthwise cut. Most supermarkets’ bakeries “close” where the workers finish. But highly recommend going in the morning. Fresh cut however you like and can ask the bakery workers up for any other questions,’ one more person revealed.

A spokesperson for Woolworths said they were intrigued over social media users’ response to the ‘innovative’ bread.

‘What’s even better than sliced bread? Well, according to the internet today, it’s bread sliced lengthways,’ the spokesperson told reporters.
Key Takeaways

  • A Woolworths customer has sparked debate after revealing the unusual 'innovation' they spotted in the bakery section of their local store: loaves of sourdough bread being sliced lengthwise.
  • Many social media users were excited by the concept and suggested various ways the bread could be used, such as for garlic bread, picnic sandwiches, or fitting a whole sausage.
  • Some customers are hoping to see this new slicing method become a regular offering at all Woolworths stores.
  • A Woolworths spokesperson said they were intrigued by social media's response to the new 'innovation'.
We know it doesn’t really affect the taste of the bread, but would you try the long-sliced bread or stick with the regular ones? We think it would be perfect for a juicy steak sandwich! Share your thoughts with us in the comments!
 
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Is it time to say goodbye to the same old sliced bread loaves you’re used to seeing in the supermarket?

A Woolworths customer ignited a debate online after posting about a bizarre ‘innovation’ they spotted in the bakery section of their local store.



There's no doubt that sliced bread is one of the greatest food inventions of all time. It makes it so much easier to make sandwiches, toast, or just eat it on its own.

Before it was first created in 1928 in a small bakery, the idea wasn’t well-received by locals. Mainly because people thought that sliced bread would spoil faster than a whole loaf. Against all odds, however, sliced bread was a great hit, and it’s been loved ever since.

However, a shopper from Brisbane recently shared the unusual way their local Woolies bakery had sliced a loaf of sourdough bread. They even uploaded a photo of the odd find on the popular social media forum Reddit.


View attachment 16843
The shopper posted a photo showing the unusual way the fresh loaves were sliced. Credit: hermaion/Pexels

While most bread loaves are sliced across to create around 15 to 20 slices, these loaves were cut lengthways to make roughly six extra long slices.

‘New innovation coming to a Woolworths near you – loooooong sliced bread,’ the shopper wrote in their post.

Despite the unusual slices, many Reddit users expressed their excitement over the new concept. Some even agreed that they’d like to see it become a ‘regular offering’ at all Woolworths stores.



‘Long sandwich is better than a tall sandwich,’ one wrote.

‘Legit would buy this. Garlic bread, picnic sandwiches, so great,’ another commented.

Someone agreed and expressed how they now wanted ‘massive toasties’.

‘Some might say this is the best thing since sliced bread!’ Another quipped.

In contrast, one person stated that this could be the supermarket’s way of reducing the number of slices per loaf. This comes after instances of shrinkflation have emerged online.

A man also posted on Reddit a photo of a slice of wholemeal bread that fits in the palm of his hand. ‘Woke up with massive hands…or Coles bakery bread is shrinking?’ He captioned. You can read the rest of the story here.


View attachment 16844
Many Reddit users said they’d like to see the long-sliced bread in all stores. Credit: Reddit

Another wrote: ‘I used to do this with fruit loaves when I had a long double toaster. Was great.’

While one added that this was an ‘instant buy for them’. ‘So many times, I’ve bought a breadstick, meat, and salad to make a homemade sub. Awesome,’ they explained.

Someone asked where they could ask for the lengthwise-cut bread. ‘Local Woolworths had none,’ they shared.

One person replied and said that Coles Woolloongabba had a ‘self-slicer’. ‘I imagine you could slice it any way you want,’ they added.

A worker at a bakery revealed that all bakeries could do this. ‘But, to be honest, you could only sort of get 4-5 slices out of it without the edges being too thin, so it wasn’t really super viable,’ they revealed.

A social media user agreed and said that customers could just ask the bakery to slice the whole loaf however they’d like it. ‘They will just slice one for you that way if you ask. We always had people get them in every bakery I’ve worked at,’ they wrote.

‘Thick or thin, normal cut or lengthwise cut. Most supermarkets’ bakeries “close” where the workers finish. But highly recommend going in the morning. Fresh cut however you like and can ask the bakery workers up for any other questions,’ one more person revealed.

A spokesperson for Woolworths said they were intrigued over social media users’ response to the ‘innovative’ bread.

‘What’s even better than sliced bread? Well, according to the internet today, it’s bread sliced lengthways,’ the spokesperson told reporters.
Key Takeaways

  • A Woolworths customer has sparked debate after revealing the unusual 'innovation' they spotted in the bakery section of their local store: loaves of sourdough bread being sliced lengthwise.
  • Many social media users were excited by the concept and suggested various ways the bread could be used, such as for garlic bread, picnic sandwiches, or fitting a whole sausage.
  • Some customers are hoping to see this new slicing method become a regular offering at all Woolworths stores.
  • A Woolworths spokesperson said they were intrigued by social media's response to the new 'innovation'.
We know it doesn’t really affect the taste of the bread, but would you try the long-sliced bread or stick with the regular ones? We think it would be perfect for a juicy steak sandwich! Share your thoughts with us in the comments!
Have been doing for the last fifty odd years when making party sandwiches, a damn sight easier and quicker than buttering a normal sliced loaf.
 
Meh.
It all started back in 2016 when would-be Prime Minister Bill Shorten ate that sideways-hotdog; the current PM has continued that tradition and now Woollywarts is looking to cash in....
1680646560063.png
 
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Begging your pardon, but doesn't the first shot "showing the unusual way" show it cut crossways -- side to side? Or is lengthwise now defined as the short side of a loaf instead of the long way? Is this another new thing that's taught in skules? And hasn't Albo got the hot dog 's short side stuck in his mouth -- which is the usual way of chomping on a hot dog?
 
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Begging your pardon, but doesn't the first shot "showing the unusual way" show it cut crossways -- side to side? Or is lengthwise now defined as the short side of a loaf instead of the long way? Is this another new thing that's taught in skules? And hasn't Albo got the hot dog 's short side stuck in his mouth?
Albo looks like he can't work out whether he's chowing down or trying to play a flute; the prizewinner, though, is holding the paper plate at 90 degrees to the normal.
 
Is it time to say goodbye to the same old sliced bread loaves you’re used to seeing in the supermarket?

A Woolworths customer ignited a debate online after posting about a bizarre ‘innovation’ they spotted in the bakery section of their local store.



There's no doubt that sliced bread is one of the greatest food inventions of all time. It makes it so much easier to make sandwiches, toast, or just eat it on its own.

Before it was first created in 1928 in a small bakery, the idea wasn’t well-received by locals. Mainly because people thought that sliced bread would spoil faster than a whole loaf. Against all odds, however, sliced bread was a great hit, and it’s been loved ever since.

However, a shopper from Brisbane recently shared the unusual way their local Woolies bakery had sliced a loaf of sourdough bread. They even uploaded a photo of the odd find on the popular social media forum Reddit.


View attachment 16843
The shopper posted a photo showing the unusual way the fresh loaves were sliced. Credit: hermaion/Pexels

While most bread loaves are sliced across to create around 15 to 20 slices, these loaves were cut lengthways to make roughly six extra long slices.

‘New innovation coming to a Woolworths near you – loooooong sliced bread,’ the shopper wrote in their post.

Despite the unusual slices, many Reddit users expressed their excitement over the new concept. Some even agreed that they’d like to see it become a ‘regular offering’ at all Woolworths stores.



‘Long sandwich is better than a tall sandwich,’ one wrote.

‘Legit would buy this. Garlic bread, picnic sandwiches, so great,’ another commented.

Someone agreed and expressed how they now wanted ‘massive toasties’.

‘Some might say this is the best thing since sliced bread!’ Another quipped.

In contrast, one person stated that this could be the supermarket’s way of reducing the number of slices per loaf. This comes after instances of shrinkflation have emerged online.

A man also posted on Reddit a photo of a slice of wholemeal bread that fits in the palm of his hand. ‘Woke up with massive hands…or Coles bakery bread is shrinking?’ He captioned. You can read the rest of the story here.


View attachment 16844
Many Reddit users said they’d like to see the long-sliced bread in all stores. Credit: Reddit

Another wrote: ‘I used to do this with fruit loaves when I had a long double toaster. Was great.’

While one added that this was an ‘instant buy for them’. ‘So many times, I’ve bought a breadstick, meat, and salad to make a homemade sub. Awesome,’ they explained.

Someone asked where they could ask for the lengthwise-cut bread. ‘Local Woolworths had none,’ they shared.

One person replied and said that Coles Woolloongabba had a ‘self-slicer’. ‘I imagine you could slice it any way you want,’ they added.

A worker at a bakery revealed that all bakeries could do this. ‘But, to be honest, you could only sort of get 4-5 slices out of it without the edges being too thin, so it wasn’t really super viable,’ they revealed.

A social media user agreed and said that customers could just ask the bakery to slice the whole loaf however they’d like it. ‘They will just slice one for you that way if you ask. We always had people get them in every bakery I’ve worked at,’ they wrote.

‘Thick or thin, normal cut or lengthwise cut. Most supermarkets’ bakeries “close” where the workers finish. But highly recommend going in the morning. Fresh cut however you like and can ask the bakery workers up for any other questions,’ one more person revealed.

A spokesperson for Woolworths said they were intrigued over social media users’ response to the ‘innovative’ bread.

‘What’s even better than sliced bread? Well, according to the internet today, it’s bread sliced lengthways,’ the spokesperson told reporters.
Key Takeaways

  • A Woolworths customer has sparked debate after revealing the unusual 'innovation' they spotted in the bakery section of their local store: loaves of sourdough bread being sliced lengthwise.
  • Many social media users were excited by the concept and suggested various ways the bread could be used, such as for garlic bread, picnic sandwiches, or fitting a whole sausage.
  • Some customers are hoping to see this new slicing method become a regular offering at all Woolworths stores.
  • A Woolworths spokesperson said they were intrigued by social media's response to the new 'innovation'.
We know it doesn’t really affect the taste of the bread, but would you try the long-sliced bread or stick with the regular ones? We think it would be perfect for a juicy steak sandwich! Share your thoughts with us in the comments!
Less bread for more money.....typical. Go to your favourite local bakery. Get better value.
 
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Is it time to say goodbye to the same old sliced bread loaves you’re used to seeing in the supermarket?

A Woolworths customer ignited a debate online after posting about a bizarre ‘innovation’ they spotted in the bakery section of their local store.



There's no doubt that sliced bread is one of the greatest food inventions of all time. It makes it so much easier to make sandwiches, toast, or just eat it on its own.

Before it was first created in 1928 in a small bakery, the idea wasn’t well-received by locals. Mainly because people thought that sliced bread would spoil faster than a whole loaf. Against all odds, however, sliced bread was a great hit, and it’s been loved ever since.

However, a shopper from Brisbane recently shared the unusual way their local Woolies bakery had sliced a loaf of sourdough bread. They even uploaded a photo of the odd find on the popular social media forum Reddit.


View attachment 16843
The shopper posted a photo showing the unusual way the fresh loaves were sliced. Credit: hermaion/Pexels

While most bread loaves are sliced across to create around 15 to 20 slices, these loaves were cut lengthways to make roughly six extra long slices.

‘New innovation coming to a Woolworths near you – loooooong sliced bread,’ the shopper wrote in their post.

Despite the unusual slices, many Reddit users expressed their excitement over the new concept. Some even agreed that they’d like to see it become a ‘regular offering’ at all Woolworths stores.



‘Long sandwich is better than a tall sandwich,’ one wrote.

‘Legit would buy this. Garlic bread, picnic sandwiches, so great,’ another commented.

Someone agreed and expressed how they now wanted ‘massive toasties’.

‘Some might say this is the best thing since sliced bread!’ Another quipped.

In contrast, one person stated that this could be the supermarket’s way of reducing the number of slices per loaf. This comes after instances of shrinkflation have emerged online.

A man also posted on Reddit a photo of a slice of wholemeal bread that fits in the palm of his hand. ‘Woke up with massive hands…or Coles bakery bread is shrinking?’ He captioned. You can read the rest of the story here.


View attachment 16844
Many Reddit users said they’d like to see the long-sliced bread in all stores. Credit: Reddit

Another wrote: ‘I used to do this with fruit loaves when I had a long double toaster. Was great.’

While one added that this was an ‘instant buy for them’. ‘So many times, I’ve bought a breadstick, meat, and salad to make a homemade sub. Awesome,’ they explained.

Someone asked where they could ask for the lengthwise-cut bread. ‘Local Woolworths had none,’ they shared.

One person replied and said that Coles Woolloongabba had a ‘self-slicer’. ‘I imagine you could slice it any way you want,’ they added.

A worker at a bakery revealed that all bakeries could do this. ‘But, to be honest, you could only sort of get 4-5 slices out of it without the edges being too thin, so it wasn’t really super viable,’ they revealed.

A social media user agreed and said that customers could just ask the bakery to slice the whole loaf however they’d like it. ‘They will just slice one for you that way if you ask. We always had people get them in every bakery I’ve worked at,’ they wrote.

‘Thick or thin, normal cut or lengthwise cut. Most supermarkets’ bakeries “close” where the workers finish. But highly recommend going in the morning. Fresh cut however you like and can ask the bakery workers up for any other questions,’ one more person revealed.

A spokesperson for Woolworths said they were intrigued over social media users’ response to the ‘innovative’ bread.

‘What’s even better than sliced bread? Well, according to the internet today, it’s bread sliced lengthways,’ the spokesperson told reporters.
Key Takeaways

  • A Woolworths customer has sparked debate after revealing the unusual 'innovation' they spotted in the bakery section of their local store: loaves of sourdough bread being sliced lengthwise.
  • Many social media users were excited by the concept and suggested various ways the bread could be used, such as for garlic bread, picnic sandwiches, or fitting a whole sausage.
  • Some customers are hoping to see this new slicing method become a regular offering at all Woolworths stores.
  • A Woolworths spokesperson said they were intrigued by social media's response to the new 'innovation'.
We know it doesn’t really affect the taste of the bread, but would you try the long-sliced bread or stick with the regular ones? We think it would be perfect for a juicy steak sandwich! Share your thoughts with us in the comments!
I
 
Personally, I've never liked sourdough bread. If you don't eat it in a day, by the next day you can use it as a hammer to knock in nails. 😕

I normally only buy Woolies 800g packets of fresh sliced bread. White or wholemeal. And they're sliced properly.👍
 
Oh, looks really tasty but Aaaarg, it won't fit in my toaster so now I'll have to find out who sells a long toaster and how much will that be? Oh well, modern innovation marches onward.
 
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When I make pin wheel sandwiches I ask the have thebread sliced long ways as it makes my life so much easier and the bread is always uniform. The only store to do this for me is Coles! Many thanks Coles
Hi Floss, what's a pinwheel sandwich, please? I must have been living under a rock because I have never heard of it.
 
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Next thing is that the SDC has been told by some "influencer", complete with Botoxed lips, a goo-goo smile and mink eyelashes at $275 a throw, that they've discovered the stores have taken to sealing their plastic bread bags with a cardboard closure, thereby saving the environment once again.
 
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Less bread for more money.....typical. Go to your favourite local bakery. Get better value.
I haven't used a supermarket for bread since I moved to Melbourne, always use a local bakery at the moment he is a Vietnamese French taught baker of which nothing is too much trouble, sometimes I will get a dry kilo of bread or bun mix when I get the urge to make a item off the wall.
 
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This will make people bigger and heavier than ever. I like really thin sliced bread. What a lot of waste and loss of $$$’s because you toss a lot more out. But better for the supermarkets. Not our pockets. Just won’t be buying this thick sliced bread 🥖
I think it's a great idea... 2 slices of this cut bread, butter, put all ingredients on, I could cut it into 3 or 4 sandwiches, put into lunch boxes... Otherwice I'd be buttering 6 to 8 slices of normal bread plus all ingredients.... Also I have never wasted bread, it goes in the freezer, gets toasted frozen, takes a couple of minutes to thaw naturally or I do sandwiches frozen and there beautiful by lunch time....I like to take a positive approach and find ways to make it better for me... I'm also not worried about other people's weight, their adults, their not my problem or anyone else's problem actually....
 

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