The surprising new way Woolworths is cutting their bread - Find out why it's causing a stir among shoppers!

Is it time to say goodbye to the same old sliced bread loaves you’re used to seeing in the supermarket?

A Woolworths customer ignited a debate online after posting about a bizarre ‘innovation’ they spotted in the bakery section of their local store.



There's no doubt that sliced bread is one of the greatest food inventions of all time. It makes it so much easier to make sandwiches, toast, or just eat it on its own.

Before it was first created in 1928 in a small bakery, the idea wasn’t well-received by locals. Mainly because people thought that sliced bread would spoil faster than a whole loaf. Against all odds, however, sliced bread was a great hit, and it’s been loved ever since.

However, a shopper from Brisbane recently shared the unusual way their local Woolies bakery had sliced a loaf of sourdough bread. They even uploaded a photo of the odd find on the popular social media forum Reddit.


bread.jpg
The shopper posted a photo showing the unusual way the fresh loaves were sliced. Credit: hermaion/Pexels

While most bread loaves are sliced across to create around 15 to 20 slices, these loaves were cut lengthways to make roughly six extra long slices.

‘New innovation coming to a Woolworths near you – loooooong sliced bread,’ the shopper wrote in their post.

Despite the unusual slices, many Reddit users expressed their excitement over the new concept. Some even agreed that they’d like to see it become a ‘regular offering’ at all Woolworths stores.



‘Long sandwich is better than a tall sandwich,’ one wrote.

‘Legit would buy this. Garlic bread, picnic sandwiches, so great,’ another commented.

Someone agreed and expressed how they now wanted ‘massive toasties’.

‘Some might say this is the best thing since sliced bread!’ Another quipped.

In contrast, one person stated that this could be the supermarket’s way of reducing the number of slices per loaf. This comes after instances of shrinkflation have emerged online.

A man also posted on Reddit a photo of a slice of wholemeal bread that fits in the palm of his hand. ‘Woke up with massive hands…or Coles bakery bread is shrinking?’ He captioned. You can read the rest of the story here.


bread2.jpg
Many Reddit users said they’d like to see the long-sliced bread in all stores. Credit: Reddit

Another wrote: ‘I used to do this with fruit loaves when I had a long double toaster. Was great.’

While one added that this was an ‘instant buy for them’. ‘So many times, I’ve bought a breadstick, meat, and salad to make a homemade sub. Awesome,’ they explained.

Someone asked where they could ask for the lengthwise-cut bread. ‘Local Woolworths had none,’ they shared.

One person replied and said that Coles Woolloongabba had a ‘self-slicer’. ‘I imagine you could slice it any way you want,’ they added.

A worker at a bakery revealed that all bakeries could do this. ‘But, to be honest, you could only sort of get 4-5 slices out of it without the edges being too thin, so it wasn’t really super viable,’ they revealed.

A social media user agreed and said that customers could just ask the bakery to slice the whole loaf however they’d like it. ‘They will just slice one for you that way if you ask. We always had people get them in every bakery I’ve worked at,’ they wrote.

‘Thick or thin, normal cut or lengthwise cut. Most supermarkets’ bakeries “close” where the workers finish. But highly recommend going in the morning. Fresh cut however you like and can ask the bakery workers up for any other questions,’ one more person revealed.

A spokesperson for Woolworths said they were intrigued over social media users’ response to the ‘innovative’ bread.

‘What’s even better than sliced bread? Well, according to the internet today, it’s bread sliced lengthways,’ the spokesperson told reporters.
Key Takeaways

  • A Woolworths customer has sparked debate after revealing the unusual 'innovation' they spotted in the bakery section of their local store: loaves of sourdough bread being sliced lengthwise.
  • Many social media users were excited by the concept and suggested various ways the bread could be used, such as for garlic bread, picnic sandwiches, or fitting a whole sausage.
  • Some customers are hoping to see this new slicing method become a regular offering at all Woolworths stores.
  • A Woolworths spokesperson said they were intrigued by social media's response to the new 'innovation'.
We know it doesn’t really affect the taste of the bread, but would you try the long-sliced bread or stick with the regular ones? We think it would be perfect for a juicy steak sandwich! Share your thoughts with us in the comments!
 
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I'll add one more to the mix - half and half - half the loaf sandwich sliced, and the other half thick/toast sliced, my father-in-law had a loaf sliced this way at Bakers Delight here in Perth while visiting; at the time I rarely ate bread (still only rarely eat bread) but the hubby preferred thick/toast slice from Bakers Delight and so the father-in-law asked for a half and half to minimize waste as he knew he only needed sandwich slice and half a loaf was fine by him and the hubby would eat the rest. He had been in the baking industry though long retired at the time but in some industries there are some fundamentalisms that never really change.
 
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Is it time to say goodbye to the same old sliced bread loaves you’re used to seeing in the supermarket?

A Woolworths customer ignited a debate online after posting about a bizarre ‘innovation’ they spotted in the bakery section of their local store.



There's no doubt that sliced bread is one of the greatest food inventions of all time. It makes it so much easier to make sandwiches, toast, or just eat it on its own.

Before it was first created in 1928 in a small bakery, the idea wasn’t well-received by locals. Mainly because people thought that sliced bread would spoil faster than a whole loaf. Against all odds, however, sliced bread was a great hit, and it’s been loved ever since.

However, a shopper from Brisbane recently shared the unusual way their local Woolies bakery had sliced a loaf of sourdough bread. They even uploaded a photo of the odd find on the popular social media forum Reddit.


View attachment 16843
The shopper posted a photo showing the unusual way the fresh loaves were sliced. Credit: hermaion/Pexels

While most bread loaves are sliced across to create around 15 to 20 slices, these loaves were cut lengthways to make roughly six extra long slices.

‘New innovation coming to a Woolworths near you – loooooong sliced bread,’ the shopper wrote in their post.

Despite the unusual slices, many Reddit users expressed their excitement over the new concept. Some even agreed that they’d like to see it become a ‘regular offering’ at all Woolworths stores.



‘Long sandwich is better than a tall sandwich,’ one wrote.

‘Legit would buy this. Garlic bread, picnic sandwiches, so great,’ another commented.

Someone agreed and expressed how they now wanted ‘massive toasties’.

‘Some might say this is the best thing since sliced bread!’ Another quipped.

In contrast, one person stated that this could be the supermarket’s way of reducing the number of slices per loaf. This comes after instances of shrinkflation have emerged online.

A man also posted on Reddit a photo of a slice of wholemeal bread that fits in the palm of his hand. ‘Woke up with massive hands…or Coles bakery bread is shrinking?’ He captioned. You can read the rest of the story here.


View attachment 16844
Many Reddit users said they’d like to see the long-sliced bread in all stores. Credit: Reddit

Another wrote: ‘I used to do this with fruit loaves when I had a long double toaster. Was great.’

While one added that this was an ‘instant buy for them’. ‘So many times, I’ve bought a breadstick, meat, and salad to make a homemade sub. Awesome,’ they explained.

Someone asked where they could ask for the lengthwise-cut bread. ‘Local Woolworths had none,’ they shared.

One person replied and said that Coles Woolloongabba had a ‘self-slicer’. ‘I imagine you could slice it any way you want,’ they added.

A worker at a bakery revealed that all bakeries could do this. ‘But, to be honest, you could only sort of get 4-5 slices out of it without the edges being too thin, so it wasn’t really super viable,’ they revealed.

A social media user agreed and said that customers could just ask the bakery to slice the whole loaf however they’d like it. ‘They will just slice one for you that way if you ask. We always had people get them in every bakery I’ve worked at,’ they wrote.

‘Thick or thin, normal cut or lengthwise cut. Most supermarkets’ bakeries “close” where the workers finish. But highly recommend going in the morning. Fresh cut however you like and can ask the bakery workers up for any other questions,’ one more person revealed.

A spokesperson for Woolworths said they were intrigued over social media users’ response to the ‘innovative’ bread.

‘What’s even better than sliced bread? Well, according to the internet today, it’s bread sliced lengthways,’ the spokesperson told reporters.
Key Takeaways

  • A Woolworths customer has sparked debate after revealing the unusual 'innovation' they spotted in the bakery section of their local store: loaves of sourdough bread being sliced lengthwise.
  • Many social media users were excited by the concept and suggested various ways the bread could be used, such as for garlic bread, picnic sandwiches, or fitting a whole sausage.
  • Some customers are hoping to see this new slicing method become a regular offering at all Woolworths stores.
  • A Woolworths spokesperson said they were intrigued by social media's response to the new 'innovation'.
We know it doesn’t really affect the taste of the bread, but would you try the long-sliced bread or stick with the regular ones? We think it would be perfect for a juicy steak sandwich! Share your thoughts with us in the comments!
We used lengthways sliced bread to make pinwheel sandwiches. Haven't seen them in years.
 
  • Like
Reactions: Ricci

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