Hey
@rayd72,
Thank you so much for your comment! We understand this is a tricky one. I used to really struggle with this as well, until I worked for a charity and learnt how it all works. What I learnt is that without marketing the charity, it's very unlikely you'll get large sums of donations for the people who need it. It's different for every charity, and I cannot speak on behalf of the Deaf Lottery, but often marketing funds are not necessarily just donations, but money contributed by board members etc. Usually, everything you need to know is in the Charity's annual and financial reports which they legally have to share every year to show their donors how their money is being used. You can find the Deaf Lottery one here -
https://deafconnect.org.au/about-us/annual-reviews. Whenever I donate to charity now, I always read the charities annual and financial reviews so I understand exactly where my money is going.
I can assure you, the Deaf Lottery is not a scam, they're a legitimate lottery whose goal is to raise funds to empower the deaf, deafblind and hard of hearing. On their website, they state: Every ticket purchased directly supports programs empowering Deaf, deafblind and hard of hearing Australians of all ages to live full and connected lives. More information is available
here. We also ensured Deaf Connect is a registered charity with the Australian Charities and Not-for-profits Commission.
As for how we receive revenue, we do get paid by Deaf Lottery to promote their lottery and we have remained very transparent about this. However, this campaign we did with them was at a significantly reduced rate compared to what we do with our other advertising and sponsored partners. We have heard from them that the campaign did really well and there was a significant number of donations. So we believe, our members have helped raise a significant amount of money for them which should help people in need!
I hope you understand and please do not hesitate to reach out if you have any questions or issues. Or, if you'd like us to look into working with some other charities that you'd like to support!
Thanks so much,
Maddie.