The cost of living crisis is now targeting Australia's favourite food
- Replies 12
For years, nothing says breakfast like a hearty helping of Vegemite smeared on toast.
But this iconic Australian food staple is facing an uncertain future as costs continue to climb.
Australia's cost of living crisis has now reached the breakfast table, with the price of the nation's favourite spread, Vegemite, hitting an all-time high.
This iconic Aussie staple is now being sold at almost $10 for a 560g jar at Woolworths, sparking outrage among consumers.
A social media user brought this to light by sharing a photo of the Vegemite jar with its new price tag online.
'It's nearly 10 bucks for Vegemite now? And this is a low price?' they questioned.
The price hike comes as part of Woolworths' latest campaign to address cost of living pressures in the lead-up to the holidays. The supermarket giant has officially discounted a range of products through its 'Prices Dropped for Christmas’ and 'Low Prices' campaigns.
However, the Vegemite price has left many consumers questioning the effectiveness of these campaigns.
The post sparked a heated debate, with many users criticising Woolworths for the high price of this popular Aussie food and household staple.
'Feed your family for under $10,' one person sarcastically commented, referencing chef Curtis Stone and Coles' former 'Feed your Family' campaign, which has been widely mocked online.
Others felt patronised by the supermarket's attempt to convince customers that the new Vegemite price was a bargain.
'How they put the “LOW PRICE” tag to try and convince us feels patronising to me,' wrote one user.
Another called for transparency, saying, ‘We need an insider at Coles and Woolies to start showing the cost price of stuff. Actually, show how much price gouging is going on.’
‘It’s still overpriced, it would be so cheap to make,’ another user argued.
However, some defended the price, arguing that the size of the jar justified the cost.
'It's also over half a kilo of Vegemite. I reckon that would last the average person a long while,' one defended.
‘Yeah, I get it's pricey, but that’s a huge jar. Doesn’t seem super unreasonable to me,’ another added.
But this argument was quickly countered by those pointing out that large families, especially those with growing children, would go through the jar quickly.
The Vegemite price debate has opened up a broader discussion about the general cost of living in Australia, touching on topics from fast food prices to yearly income and minimum casual wages.
It seems that the cost of Vegemite has become a symbol of the current living crisis, with one person summing up the sentiment by declaring, 'That's an outrage, it is!'
In a previous story, Finder researched the prices of Vegemite at supermarkets throughout the years. The report analysed Vegemite’s prices in Coles, Woolworths, and ALDI, and the pricing journey of the 560-gram jar would actually surprise you, given the inflation in our country. Learn more about the research here.
What are your thoughts on the rising cost of living in Australia? Have you noticed a significant increase in the price of your favourite products? Share your experiences and thoughts in the comments below.
But this iconic Australian food staple is facing an uncertain future as costs continue to climb.
Australia's cost of living crisis has now reached the breakfast table, with the price of the nation's favourite spread, Vegemite, hitting an all-time high.
This iconic Aussie staple is now being sold at almost $10 for a 560g jar at Woolworths, sparking outrage among consumers.
A social media user brought this to light by sharing a photo of the Vegemite jar with its new price tag online.
'It's nearly 10 bucks for Vegemite now? And this is a low price?' they questioned.
The 560g jar of Vegemite was sold for a ‘low price’ of $9.40 at Woolworths. Credit: Reddit
The price hike comes as part of Woolworths' latest campaign to address cost of living pressures in the lead-up to the holidays. The supermarket giant has officially discounted a range of products through its 'Prices Dropped for Christmas’ and 'Low Prices' campaigns.
However, the Vegemite price has left many consumers questioning the effectiveness of these campaigns.
The post sparked a heated debate, with many users criticising Woolworths for the high price of this popular Aussie food and household staple.
'Feed your family for under $10,' one person sarcastically commented, referencing chef Curtis Stone and Coles' former 'Feed your Family' campaign, which has been widely mocked online.
Others felt patronised by the supermarket's attempt to convince customers that the new Vegemite price was a bargain.
'How they put the “LOW PRICE” tag to try and convince us feels patronising to me,' wrote one user.
Another called for transparency, saying, ‘We need an insider at Coles and Woolies to start showing the cost price of stuff. Actually, show how much price gouging is going on.’
‘It’s still overpriced, it would be so cheap to make,’ another user argued.
However, some defended the price, arguing that the size of the jar justified the cost.
'It's also over half a kilo of Vegemite. I reckon that would last the average person a long while,' one defended.
‘Yeah, I get it's pricey, but that’s a huge jar. Doesn’t seem super unreasonable to me,’ another added.
But this argument was quickly countered by those pointing out that large families, especially those with growing children, would go through the jar quickly.
The Vegemite price debate has opened up a broader discussion about the general cost of living in Australia, touching on topics from fast food prices to yearly income and minimum casual wages.
It seems that the cost of Vegemite has become a symbol of the current living crisis, with one person summing up the sentiment by declaring, 'That's an outrage, it is!'
In a previous story, Finder researched the prices of Vegemite at supermarkets throughout the years. The report analysed Vegemite’s prices in Coles, Woolworths, and ALDI, and the pricing journey of the 560-gram jar would actually surprise you, given the inflation in our country. Learn more about the research here.
What are your thoughts on the rising cost of living in Australia? Have you noticed a significant increase in the price of your favourite products? Share your experiences and thoughts in the comments below.
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it was around $26 + but worth the outlay and I get peanut butter the same way
