Tension rises as Aussie star threatens ALDI over one 'copycat' item
- Replies 48
In the world of celebrity-endorsed products, authenticity and brand recognition are everything.
So, it's no surprise that a pop icon's team has been seeing red over another product that bears a striking resemblance to the singer's own branded beverage.
Budget supermarket chain ALDI could be in potential legal action after Kylie Minogue's representatives noticed uncanny similarities between ALDI's Rosalie Cotes De Provence Rosé and Kylie's signature sparkling rosé.
Since diving into the wine industry in 2020, Kylie Minogue has captured the hearts of music fans and the palates of wine connoisseurs.
Kylie Minogue's wine collection, which included a non-alcoholic bottle, sold about 17 million bottles and earned £34 million (about $65 million) in profits.
Kylie's wines were showcased at ProWein, the world's largest wine fair, and earned accolades along the way.
However, the wine collection's success has been soured by ALDI's Rosalie wines.
The retailer's wine mimicked Kylie's product with its bottle design, label, and brand font.
The ALDI version, priced at £8.49 ($16.37), undercuts Kylie's, which sells for at least £9 ($17.35).
These findings stirred the interest of consumers, who took to social media about the similarities.
According to an insider, Kylie Minogue's team expressed their frustration to the press.
'It is obvious to everyone exactly what they are trying to do. It is duping, plain and simple,' the pop star's management team stated.
However, ALDI did not shy away from the controversy.
In a bold move, the supermarket acknowledged that the Rosalie bottle was a 'dead ringer' for Kylie's product.
According to an ALDI spokesperson, wine expert Sam Caporn blind-tasted both rosés and found them to be 'completely identical' in taste and colour.
This is not the first time ALDI has been embroiled in a dispute over product similarities.
In 2021, Marks & Spencer launched a High Court claim against the budget retailer for allegedly copying its Colin the Caterpillar cake with its own Cuthbert version.
Though the case got settled confidentially out of court, ALDI gained significant attention with its 'Free Cuthbert' marketing campaign.
As Kylie Minogue celebrated four successful years in the wine industry, she acknowledged the 'incredible growers, winemakers, distributors, and partners' that contributed to her brand's success.
Meanwhile, ALDI stated that the company strives to offer quality products that match leading brands at a lower price, all while adhering to strict copyright guidelines.
The potential legal battle raised important questions for consumers. What do you think of Kylie Minogue's debacle with ALDI? How much does branding influence your choice of wine? Share your thoughts with us in the comments section!
So, it's no surprise that a pop icon's team has been seeing red over another product that bears a striking resemblance to the singer's own branded beverage.
Budget supermarket chain ALDI could be in potential legal action after Kylie Minogue's representatives noticed uncanny similarities between ALDI's Rosalie Cotes De Provence Rosé and Kylie's signature sparkling rosé.
Since diving into the wine industry in 2020, Kylie Minogue has captured the hearts of music fans and the palates of wine connoisseurs.
Kylie Minogue's wine collection, which included a non-alcoholic bottle, sold about 17 million bottles and earned £34 million (about $65 million) in profits.
Kylie Minogue launched the sparkling rose wine in 2022. Image Credit: Kylie Minogue Wines
However, the wine collection's success has been soured by ALDI's Rosalie wines.
The retailer's wine mimicked Kylie's product with its bottle design, label, and brand font.
The ALDI version, priced at £8.49 ($16.37), undercuts Kylie's, which sells for at least £9 ($17.35).
These findings stirred the interest of consumers, who took to social media about the similarities.
According to an insider, Kylie Minogue's team expressed their frustration to the press.
'It is obvious to everyone exactly what they are trying to do. It is duping, plain and simple,' the pop star's management team stated.
However, ALDI did not shy away from the controversy.
In a bold move, the supermarket acknowledged that the Rosalie bottle was a 'dead ringer' for Kylie's product.
According to an ALDI spokesperson, wine expert Sam Caporn blind-tasted both rosés and found them to be 'completely identical' in taste and colour.
This is not the first time ALDI has been embroiled in a dispute over product similarities.
In 2021, Marks & Spencer launched a High Court claim against the budget retailer for allegedly copying its Colin the Caterpillar cake with its own Cuthbert version.
Though the case got settled confidentially out of court, ALDI gained significant attention with its 'Free Cuthbert' marketing campaign.
As Kylie Minogue celebrated four successful years in the wine industry, she acknowledged the 'incredible growers, winemakers, distributors, and partners' that contributed to her brand's success.
Meanwhile, ALDI stated that the company strives to offer quality products that match leading brands at a lower price, all while adhering to strict copyright guidelines.
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