Shoppers are calling a new Woolworths feature 'creepy' - see it for yourself!
- Replies 13
Online shopping has its perks, but sometimes when it comes to groceries, nothing beats the in-person experience, right?
Especially if you're someone who likes to take the time to inspect your fruit and veg before purchase or chat with the butcher about what cuts of meat are on special.
But as enjoyable as supermarket shopping can be, there's one new development that has some shoppers pretty worried… and creeped out!
You see, one Woolies customer was browsing the aisles of their local shop looking for the next item on their grocery list.
Their supermarket journey took them to the store’s coffee aisle, where they spotted one new addition that didn’t sit well with them: atop the bags and sachets was a screen flashing a video ad for coffee.
According to a report, Woolworths is placing ‘information banners’ in the coffee sections of select stores.
Allegedly, these ‘information banners’ are meant to educate shoppers about coffee and could also feature some ads.
Going back, you might be asking ‘What’s the big deal about a screen in a coffee aisle?’
Here’s what other Australians had to say on Reddit.
One user said: ‘I don't mind this particular ad in isolation, but (I’m) more against the general pervasion of advertising. (I’m) keen to kick a fuss to nip it in the bud before every empty space is filled with an advertisement.’
‘This is why I care.’ the customer responded.
‘In five years it’ll be in every part of the aisle.’
They added: ‘It’s hard enough to focus at the shops surrounded by more screens flashing ads at me trying to manipulate me into buying things I don’t need.’
Others saw the customer’s concern and shared their thoughts.
‘I can't wait until they put a TV around my delivery driver’s neck to advertise to me, I look forward to it.’ a user said.
Another agreed: ‘This non-stop advertising is all a bit too much.’
‘Yeah I think the emotion that Woolworths gives me is creepy.’ added another.
But for other users, the customer was making a big deal out of nothing, since they were already in a store filled with product placements and advertisements.
‘This is a problem?’ a second user asked.
They continued: ‘Far out, in my opinion, shopping centres/malls/supermarkets/et cetera where goods are being sold are the only place where I don't mind seeing advertising.’
‘Keep it out of every other media and medium, but this is literally the place for it.’
‘It’s so weird seeing the hate for something like this. It’s literally just a moving ad as opposed to the (two-dimensional) ones that normally litter the aisle.’ another user added.
Supermarkets have shown in recent months that they’re trying out new and emerging technologies for a better experience for shoppers.
For example, Coles recently expanded its new drone delivery service to select parts of Queensland.
Then there’s a new high-tech supermarket trolley making the rounds on social media too.
And of course, there are the self-checkouts that supermarket giants seem to be intent on rolling out.
But where do you think we should draw the line and say ‘no’ to new technology?
Tell us your thoughts and opinions below!
Especially if you're someone who likes to take the time to inspect your fruit and veg before purchase or chat with the butcher about what cuts of meat are on special.
But as enjoyable as supermarket shopping can be, there's one new development that has some shoppers pretty worried… and creeped out!
You see, one Woolies customer was browsing the aisles of their local shop looking for the next item on their grocery list.
Their supermarket journey took them to the store’s coffee aisle, where they spotted one new addition that didn’t sit well with them: atop the bags and sachets was a screen flashing a video ad for coffee.
According to a report, Woolworths is placing ‘information banners’ in the coffee sections of select stores.
Allegedly, these ‘information banners’ are meant to educate shoppers about coffee and could also feature some ads.
One Woolworths shopper took to Reddit and shared a discovery they found unsettling. Credit: Reddit/u/Marlinigh
Going back, you might be asking ‘What’s the big deal about a screen in a coffee aisle?’
Here’s what other Australians had to say on Reddit.
One user said: ‘I don't mind this particular ad in isolation, but (I’m) more against the general pervasion of advertising. (I’m) keen to kick a fuss to nip it in the bud before every empty space is filled with an advertisement.’
‘This is why I care.’ the customer responded.
‘In five years it’ll be in every part of the aisle.’
They added: ‘It’s hard enough to focus at the shops surrounded by more screens flashing ads at me trying to manipulate me into buying things I don’t need.’
Others saw the customer’s concern and shared their thoughts.
‘I can't wait until they put a TV around my delivery driver’s neck to advertise to me, I look forward to it.’ a user said.
Another agreed: ‘This non-stop advertising is all a bit too much.’
‘Yeah I think the emotion that Woolworths gives me is creepy.’ added another.
But for other users, the customer was making a big deal out of nothing, since they were already in a store filled with product placements and advertisements.
One user shared: ‘I don’t hate this. It’s in front of a product group you’re already interested in purchasing so it’s not being intrusive.’
They continued: ‘Far out, in my opinion, shopping centres/malls/supermarkets/et cetera where goods are being sold are the only place where I don't mind seeing advertising.’
‘Keep it out of every other media and medium, but this is literally the place for it.’
‘It’s so weird seeing the hate for something like this. It’s literally just a moving ad as opposed to the (two-dimensional) ones that normally litter the aisle.’ another user added.
Self-checkouts are one example of innovations that have some customers displeased. Credit: news.com.au
Supermarkets have shown in recent months that they’re trying out new and emerging technologies for a better experience for shoppers.
For example, Coles recently expanded its new drone delivery service to select parts of Queensland.
Then there’s a new high-tech supermarket trolley making the rounds on social media too.
And of course, there are the self-checkouts that supermarket giants seem to be intent on rolling out.
But where do you think we should draw the line and say ‘no’ to new technology?
Tell us your thoughts and opinions below!
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just have to winge.
