Is it time to wave goodbye to Woolworths? Major changes to its Everyday Extra rewards program send shoppers packing
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Many shoppers value a good supermarket rewards program. These little perks can go a long way in stretching your budget and making grocery shopping more enjoyable. But this new report regarding changes to a retail giant’s rewards program may affect many of you.
Woolworths, one of Australia's biggest supermarkets, recently announced substantial changes to its Everyday Rewards program, and some customers are not happy.
In fact, some shoppers are now threatening to boycott the supermarket and cancel their subscriptions altogether.
It was recently announced that starting from July 1, Woolworths will implement several adjustments to its Everyday Extra rewards loyalty program.
These include an increase in the annual fee, reduced rewards points for each purchase, and the 10 per cent discount will be restricted to in-store purchases (excluding online transactions).
The loyalty program’s previous conditions included charging shoppers $7 per month for a range of perks and discounts, including 10 per cent off one shop a month.
In case you missed it, here's a quick rundown of the changes:
These revisions to the program have led to considerable outrage online, with customers expressing their disappointment and frustration, especially regarding the removal of the online discount.
Several social media users voiced their intention to cancel their subscriptions and scrap their Woolworths mobile and insurance services.
‘I cancelled all of it to end in July. Extra, and both insurances. The 10 per cent online was the only reason I signed up,’ one stated.
‘Watch them change it back after everyone cancels their delivery unlimited and Everyday Extra,’ someone else claimed.
‘Are they not making enough money already? Seriously this is insane. People are beyond struggling,’ another one wrote online.
Many online shoppers also shared that they feel the new changes are a major drawback for the elderly and disabled population who rely on online shopping for their groceries.
‘Removing the online discount is a huge kick in the guts for the elderly and those who are disabled and unable to shop in-store,’ someone pointed out.
Additionally, those living away from city centres and in rural areas feel particularly singled out, as they often depend on online shopping due to distance or limited access to physical stores.
‘Way to isolate your rural customers there, Woolies. I live over an hour away from the nearest Woolies. They do delivery out here once a week,’ one explained.
Others echoed this sentiment, highlighting corporate greed as the driving factor behind these amendments.
In February, Woolworths reported a $907 million profit for the first half of the 2022-2023 financial year – a 14 per cent increase compared to the previous year.
Joel Gibson, a finance expert who shares money-saving tips online, claimed that Woolies’ change is a major turnoff for its customers.
‘Rethink your Woolies subscription,’ he stated in a video he shared online.
‘Ask yourself if it is still worth your hard-earned money. If you are an online shopper, the deal is a dud, so you might want to think about switching.’
Some of you even shared your thoughts about these changes in the comments section of our previous article.
Member @Pinky300 said: ‘What a miserable bunch of penny-pinchers. They are making obscenely massive profits but feel the need to cut back on this program.’
Member @sim140 said: ‘Staff have also lost their 10 per cent off each month online at both Woolies and BIG W.’
Despite the widespread disapproval, a spokesperson for Woolworths insisted that there would still be numerous benefits for those who continue their subscription.
They said: ‘As we continue to invest in Everyday Extra and our broader Everyday Rewards program, we are making some changes to the pricing and benefits in the coming months.’
‘It's been a year since we started to trial Everyday Extra, and it's been pleasing to see the value early subscribers have unlocked from the program, saving on average $30 a month,’ they continued.
‘From 1 July, Everyday Extra subscribers can still save up to $100 a month with monthly discounts on shopping across Woolworths and BIG W, double Everyday Rewards points on their everyday shopping, and Extra Perks including free products.’
This comes after Woolworths made changes to their Delivery Unlimited service, impacting customers all over the country. You can read more details in this article.
At the Seniors Discount Club, our aim is to keep you informed and help you make the best decisions for your lifestyle. We suggest reviewing your current subscription and weighing the pros and cons of these changes.
It's essential to evaluate whether any rewards program still aligns with your needs and provides the value you're seeking.
Have you been affected by Woolworths’ changes? Have you decided to cancel your subscription, or are you still happy to shop with the supermarket giant? Let us know in the comments below.
Woolworths, one of Australia's biggest supermarkets, recently announced substantial changes to its Everyday Rewards program, and some customers are not happy.
In fact, some shoppers are now threatening to boycott the supermarket and cancel their subscriptions altogether.
It was recently announced that starting from July 1, Woolworths will implement several adjustments to its Everyday Extra rewards loyalty program.
These include an increase in the annual fee, reduced rewards points for each purchase, and the 10 per cent discount will be restricted to in-store purchases (excluding online transactions).
The supermarket is making changes to its Everyday Rewards Extra program. Credit: Woolworths
The loyalty program’s previous conditions included charging shoppers $7 per month for a range of perks and discounts, including 10 per cent off one shop a month.
In case you missed it, here's a quick rundown of the changes:
- The annual subscription fee will rise from $59 to $70 per year. The cost for monthly subscribers remains the same at $7 a month.
- The 10 per cent extra discount will still be offered for in-store shopping at Woolworths and BIG W. However, it will no longer be available for online purchases, including Pick up and Direct to Boot orders.
- You will only collect 2x Everyday Rewards points on every shop at Woolworths and BIG W, both in-store and online, instead of the former 3x points.
These revisions to the program have led to considerable outrage online, with customers expressing their disappointment and frustration, especially regarding the removal of the online discount.
Several social media users voiced their intention to cancel their subscriptions and scrap their Woolworths mobile and insurance services.
Shoppers are now threatening to cancel their subscriptions. Credit: Woolworths Group
‘I cancelled all of it to end in July. Extra, and both insurances. The 10 per cent online was the only reason I signed up,’ one stated.
‘Watch them change it back after everyone cancels their delivery unlimited and Everyday Extra,’ someone else claimed.
‘Are they not making enough money already? Seriously this is insane. People are beyond struggling,’ another one wrote online.
Many online shoppers also shared that they feel the new changes are a major drawback for the elderly and disabled population who rely on online shopping for their groceries.
‘Removing the online discount is a huge kick in the guts for the elderly and those who are disabled and unable to shop in-store,’ someone pointed out.
Additionally, those living away from city centres and in rural areas feel particularly singled out, as they often depend on online shopping due to distance or limited access to physical stores.
‘Way to isolate your rural customers there, Woolies. I live over an hour away from the nearest Woolies. They do delivery out here once a week,’ one explained.
Others echoed this sentiment, highlighting corporate greed as the driving factor behind these amendments.
In February, Woolworths reported a $907 million profit for the first half of the 2022-2023 financial year – a 14 per cent increase compared to the previous year.
Joel Gibson, a finance expert who shares money-saving tips online, claimed that Woolies’ change is a major turnoff for its customers.
‘Rethink your Woolies subscription,’ he stated in a video he shared online.
‘Ask yourself if it is still worth your hard-earned money. If you are an online shopper, the deal is a dud, so you might want to think about switching.’
Some of you even shared your thoughts about these changes in the comments section of our previous article.
Member @Pinky300 said: ‘What a miserable bunch of penny-pinchers. They are making obscenely massive profits but feel the need to cut back on this program.’
Member @sim140 said: ‘Staff have also lost their 10 per cent off each month online at both Woolies and BIG W.’
Despite the widespread disapproval, a spokesperson for Woolworths insisted that there would still be numerous benefits for those who continue their subscription.
They said: ‘As we continue to invest in Everyday Extra and our broader Everyday Rewards program, we are making some changes to the pricing and benefits in the coming months.’
‘It's been a year since we started to trial Everyday Extra, and it's been pleasing to see the value early subscribers have unlocked from the program, saving on average $30 a month,’ they continued.
‘From 1 July, Everyday Extra subscribers can still save up to $100 a month with monthly discounts on shopping across Woolworths and BIG W, double Everyday Rewards points on their everyday shopping, and Extra Perks including free products.’
This comes after Woolworths made changes to their Delivery Unlimited service, impacting customers all over the country. You can read more details in this article.
At the Seniors Discount Club, our aim is to keep you informed and help you make the best decisions for your lifestyle. We suggest reviewing your current subscription and weighing the pros and cons of these changes.
It's essential to evaluate whether any rewards program still aligns with your needs and provides the value you're seeking.
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