'End of his career?': Aussie celebrity warns social media users over fake headline

The digital age has brought us many conveniences that make daily lives easy.

However, with it comes the darker side of technology: scams.

Another TV personality fell victim to a nasty 'fake news' scam—reminding us to stay vigilant and take information online with a grain of salt.


Conservationist and celebrity Robert Irwin became the target of hoax advertisements, which appeared to be mockups of major Australian newspaper front pages.

One hoax involved a fake Sydney Morning Herald front page, which included a photo of Mr Irwin being arrested and a headline reading, 'Is this the end of his career? Robert Irwin didn't know the camera was still recording.'

The fake news article linked back to another bogus story claiming that a bank sued Mr Irwin due to comments he made on live TV.


compressed-robert irwin.jpeg
A fake Sydney Morning Herald front page recently made rounds, showing a fake image of TV personality Robert Irwin. Image Credit: Facebook/Lomonosova Flaviana


The article described a completely made-up incident during an episode of The Cheap Seats, in which a fake Mr Irwin revealed a trading platform called Trade iPlex 100.

According to the fake ad, the platform could make people rich through an artificial intelligence-driven cryptocurrency trading strategy.

The scammers even asked readers to give the fake Mr Irwin $375 to help them make money using cryptocurrency.

The incident, the platform, and the claims were entirely made by scammers trying to take people's money.

Mr Irwin made it clear that he was not involved in the scam.


The National Anti-Scam Centre warned that scammers often use famous people's images, names, and likenesses to lure potential victims into cryptocurrency scams.

These can be very realistic, as scammers use artificial intelligence (AI) to create 'deep fakes' of the person, making the images and voices hard to recognize as fake.

Scammers use these celebrities' images in social media ads and fake news stories that appear to be from well-known news outlets.

A similar incident happened with TV presenter and business journalist David' Kochie' Koch.

Two women lost thousands after investing in a bogus platform promoted by a deep fake depiction of Mr Koch.

The National Anti-Scam Centre also reported progress towards combating scams.

The centre reported an 11 per cent fall in total scam losses over the year's first quarter.

Most of this improvement was led by shrinking losses to investment scams.

However, with $73.2 million still lost to fraudsters over three months, the battle is far from over.


Scammers exploited the current cost-of-living crisis by targeting people looking for ways to earn extra money.

They pose as legitimate businesses, offering good pay and flexibility, only to ask for small upfront payments with the false promise of reimbursement.

According to the report, younger Australians from culturally and linguistically diverse backgrounds are at risk of falling for these scams.

Social media scams, in particular, continue to trend upward, although losses to scams circulating on these platforms have decreased.

Financial Services Minister Stephen Jones has indicated that the government's scam crackdown, including the creation of the National Anti-Scam Centre last year, is making a difference.

The federal government is also consulting on mandatory industry codes that require digital platforms, banks, and telcos to prevent scam risks or face penalties.

If you've encountered a scam or suspect you may be a target, don't hesitate to report it.

The SDC Forum's Scam Watch has updates on the latest schemes and how to prevent them.
Key Takeaways

  • TV personality Robert Irwin has been targeted by a fake news scam exploiting his image and name.
  • Artificial intelligence was used to create 'deep fakes' of Mr Irwin for scam advertisements on social media.
  • Scammers exploited the ongoing cost-of-living crisis, misleading people into fraudulent jobs and investments promising extra money.
  • Despite a recent reduction in scam losses, the Australian government's National Anti-Scam Centre continued working on mandatory industry codes to fight against such scams.
Have you or someone you know encountered this fake headline? Share your experiences and safety tips in the comments below.
 
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Do not buy anything that has originated on Facebook. I find if I am interested in an item it usually is available through a tried and true site. Sometimes even cheaper. If not I don’t need it
 
Just don't believe anything you see on social media full stop. Do your research on whatever you are reading before taking any action.
 
Scamming has been warned times after times by TV, radio and even Facebook and anyone who still goes and invests in Facebook investing sites instead of going personally to a reputable investment broker can't complain by losing money. If they are seeing these scam investment sites then surely they would have come across the articles warning about scams.
 
Well we could hope he has a career change. As his "Americanised" marketing of himself, some would suggest he is not being "Fair Dinkum" like his dad.
 
I see these all the time, and I report everyone of them I find. Facebook needs to do better, they should have fact checking on their platform.
 
The government can track Facebook posts but can't catch criminals? Why can't the police stop these scummy bastards from operating, jail them.
 
until these two irwins show some gratitude to their granddad i could not give a rats about them.
It's not about them, it's about the people who get scammed by these fake ads. I'm with you, I don't care much about celebrities. I care about the little man who get's scammed. I've got an elderly friend of the family who got badly scammed a few years ago when all this was fairly new.
 
Anything involving the Irwin family other than old Bob immediately raises my hackles; hard to tell the real from the fake at the best of times. Anyone taken in by this or similar scams really should take a long, hard look at themselves; alternatively, they can mail me $200 in small, unmarked notes and I'll send them a "HOW TO TELL WHEN YOU'VE BEEN SCAMMED!" kit.....
 
Old scam, it's just that Robert is the new victim. He must about the 8th one I've seen. Tracey Grimshaw, Eddie Maguire, news readers etc.
 
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Well we could hope he has a career change. As his "Americanised" marketing of himself, some would suggest he is not being "Fair Dinkum" like his dad.
not my favourite celebratory with his big boy attitude ,,loved his dad but not the son
 
Do not buy anything that has originated on Facebook. I find if I am interested in an item it usually is available through a tried and true site. Sometimes even cheaper. If not I don’t need it
Yes i have done that twice. Paid the money and no product arrived. I had no invoice but the monies were deducted
 
surely this must prove to anyone that crypto is a scam, why do people fall for this.( I PROMISE YOU GETTING RICH QUICK ,YOU CANT BEAT WINNING LOTTO OR A LOTTERY...PURE LUCK) THAT IS THE ONLY WAY...if anyone discovers a way to make money without much effort or knowledge they WONT have to advertise
 

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