Did your grocery bill suddenly go through the roof? Here's why
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Have you noticed a sudden ballooning of your weekly grocery bill? You’re not alone – people have been observing much higher prices at checkouts all around Australia.
And it’s not only inflation that’s causing it.
Late last year, major supermarkets Coles and Woolworths locked the prices of thousands of food staples, including cereal, meat, bread, and toiletries. The retailers introduced this scheme to give customers a bit of certainty at a time of hefty cost-of-living increases and product shortages.
A statement released at the time by Woolworths’ Chief Commercial Officer Paul Harker said: ‘Due to the higher cost of living being felt across all households in Australia, we know customers are looking for better value in their shop.’
‘Our Prices Dropped program will help customers get their Woolies’ Worth on those everyday essentials, and easy meal solutions throughout Spring,’ it continued.
Meanwhile, Coles locked the prices of over 1,160 products across their supermarket branches and online, including mince, free-range eggs, cheese, bread, sausages, pasta, and many more essential items.
At the time, Woolworths shared that this program will only last until the end of December 2022, leaving many shoppers disappointed. Meanwhile, Coles offered their promotion until January 31, 2023.
However, in early January 2023, Coles announced that they were extending the price freeze program beyond the original date.
A spokesperson for Coles confirmed this at the time and said: ‘With the cost-of-living pressures, customers know they can rely on these locked prices at Coles each time they go shopping to help plan and manage their budgets.’ The supermarket giant gave no indication as to when the program will now end.
Now, it seems that the items on offer for their ‘prices dropped’ programs have changed, leaving many ‘shocked’ at the sudden increase in their grocery bills.
Woolworths’ Facebook page had been flooded with comments from their customers asking why there was a string of ‘price hikes’ in their stores.
Coles shoppers also expressed their strong opinions on the retailer’s Facebook page, and slammed the ‘huge’ increases – with many calling it ‘mind-boggling’.
A spokesperson for Coles told reporters that the adjustments to the program were ‘based on what customers were buying most’.
‘We’ve extended the dropped and locked program and added more than 300 new products to the program based on what customers were buying most at this time of year and where we could actually make a difference to their weekly budget,’ they said before adding that this move also resulted in some products being taken off the program.
Woolworths has yet to release a statement as of publishing this article.
Social media users also lashed out at the supermarkets for adjusting the product list.
One shared: ‘How come on Sunday I bought a W/W mineral water diet orange and passionfruit for 75 cents and today it was $1.50? That is 100 per cent more in 3 days.’ They added that this was a ‘complete rip-off’, and that they will not buy the items again at Woolworths.
Another person shared a photo of a can of Nestle Coffee and Milk and wrote: ‘Certainly hiking up the prices. $4.20 last shop, $5.00 this shop – 19% increase of 80 cents in one go!’
‘Considering it is just milk and sugar (with 4 per cent coffee), and those farmers aren’t seeing increases in farm gate prices, I hope you’re holding Nestle and other suppliers to account for this cost-of-living pressure?’ Someone else added.
Similar messages of disappointment and frustration littered Coles’ Facebook page as well.
One said that they saw the 4-pack of 500ml Mother energy drinks had a price tag of $7.60 a week ago and noticed that the price has been changed to $12 a pack recently.
‘I know inflation this year is 7.9 per cent, which would make the price $8.45, however, at $12 is an increase of over 53 per cent in one week,’ they added.
(As of writing, the 4-pack 500 ml cans of Mother Black energy drinks are priced at $8.00 in Coles’ online store. The price has also been locked until June 27, 2023.)
‘Wow, the sudden price hike within the week is mind-boggling. A few items so far I get, but every week has jumped 40 to 50 per cent on EACH item,’ another shared and added that they could not understand the justification behind the increase why it was so ‘sudden’.
One agreed and responded: ‘How can you justify 1.5L Powerade being sold for $6.35? All last year it was $3.90 – there should be a royal commission into supermarkets, that’s an increase of over 60 per cent.’
Coles’ current price freeze is set to be in place until Easter, meanwhile, Woolworths recently reduced the price of more than 300 ‘summer grocery staples’ despite ending its similar program.
‘We know cost-of-living pressures are being felt by Australian families, and throughout 2023 we will continue to work hard to help them save each time they shop with us,’ a spokesperson for Woolworths explained previously.
They also reassured their customers that the retailer remains ‘focused’ on maximising value for their customers. ‘Many of the products from the program currently remain at the same low price,’ they added.
This comes after several reports of ‘sudden’ price hikes of certain products have been seen by social media users online.
One woman visited her local Coles store and was left ‘stumped’ by a sign that promoted an outrageous deal on 650-gram boxes of Kellogg’s Coco pops cereal. You can find out more about that story here.
Meanwhile, a mum set out to do her weekly grocery shop at her local store but realised that the brand of bread she usually buys ballooned in price in a matter of days. More about her discovery can be read here.
We want to hear from you – have you noticed this at the supermarket? Let us know in the comments below!
And it’s not only inflation that’s causing it.
Late last year, major supermarkets Coles and Woolworths locked the prices of thousands of food staples, including cereal, meat, bread, and toiletries. The retailers introduced this scheme to give customers a bit of certainty at a time of hefty cost-of-living increases and product shortages.
A statement released at the time by Woolworths’ Chief Commercial Officer Paul Harker said: ‘Due to the higher cost of living being felt across all households in Australia, we know customers are looking for better value in their shop.’
‘Our Prices Dropped program will help customers get their Woolies’ Worth on those everyday essentials, and easy meal solutions throughout Spring,’ it continued.
Meanwhile, Coles locked the prices of over 1,160 products across their supermarket branches and online, including mince, free-range eggs, cheese, bread, sausages, pasta, and many more essential items.
At the time, Woolworths shared that this program will only last until the end of December 2022, leaving many shoppers disappointed. Meanwhile, Coles offered their promotion until January 31, 2023.
However, in early January 2023, Coles announced that they were extending the price freeze program beyond the original date.
A spokesperson for Coles confirmed this at the time and said: ‘With the cost-of-living pressures, customers know they can rely on these locked prices at Coles each time they go shopping to help plan and manage their budgets.’ The supermarket giant gave no indication as to when the program will now end.
Now, it seems that the items on offer for their ‘prices dropped’ programs have changed, leaving many ‘shocked’ at the sudden increase in their grocery bills.
Woolworths’ Facebook page had been flooded with comments from their customers asking why there was a string of ‘price hikes’ in their stores.
Coles shoppers also expressed their strong opinions on the retailer’s Facebook page, and slammed the ‘huge’ increases – with many calling it ‘mind-boggling’.
A spokesperson for Coles told reporters that the adjustments to the program were ‘based on what customers were buying most’.
‘We’ve extended the dropped and locked program and added more than 300 new products to the program based on what customers were buying most at this time of year and where we could actually make a difference to their weekly budget,’ they said before adding that this move also resulted in some products being taken off the program.
Woolworths has yet to release a statement as of publishing this article.
Social media users also lashed out at the supermarkets for adjusting the product list.
One shared: ‘How come on Sunday I bought a W/W mineral water diet orange and passionfruit for 75 cents and today it was $1.50? That is 100 per cent more in 3 days.’ They added that this was a ‘complete rip-off’, and that they will not buy the items again at Woolworths.
Another person shared a photo of a can of Nestle Coffee and Milk and wrote: ‘Certainly hiking up the prices. $4.20 last shop, $5.00 this shop – 19% increase of 80 cents in one go!’
‘Considering it is just milk and sugar (with 4 per cent coffee), and those farmers aren’t seeing increases in farm gate prices, I hope you’re holding Nestle and other suppliers to account for this cost-of-living pressure?’ Someone else added.
Similar messages of disappointment and frustration littered Coles’ Facebook page as well.
One said that they saw the 4-pack of 500ml Mother energy drinks had a price tag of $7.60 a week ago and noticed that the price has been changed to $12 a pack recently.
‘I know inflation this year is 7.9 per cent, which would make the price $8.45, however, at $12 is an increase of over 53 per cent in one week,’ they added.
(As of writing, the 4-pack 500 ml cans of Mother Black energy drinks are priced at $8.00 in Coles’ online store. The price has also been locked until June 27, 2023.)
‘Wow, the sudden price hike within the week is mind-boggling. A few items so far I get, but every week has jumped 40 to 50 per cent on EACH item,’ another shared and added that they could not understand the justification behind the increase why it was so ‘sudden’.
One agreed and responded: ‘How can you justify 1.5L Powerade being sold for $6.35? All last year it was $3.90 – there should be a royal commission into supermarkets, that’s an increase of over 60 per cent.’
Coles’ current price freeze is set to be in place until Easter, meanwhile, Woolworths recently reduced the price of more than 300 ‘summer grocery staples’ despite ending its similar program.
‘We know cost-of-living pressures are being felt by Australian families, and throughout 2023 we will continue to work hard to help them save each time they shop with us,’ a spokesperson for Woolworths explained previously.
They also reassured their customers that the retailer remains ‘focused’ on maximising value for their customers. ‘Many of the products from the program currently remain at the same low price,’ they added.
This comes after several reports of ‘sudden’ price hikes of certain products have been seen by social media users online.
One woman visited her local Coles store and was left ‘stumped’ by a sign that promoted an outrageous deal on 650-gram boxes of Kellogg’s Coco pops cereal. You can find out more about that story here.
Meanwhile, a mum set out to do her weekly grocery shop at her local store but realised that the brand of bread she usually buys ballooned in price in a matter of days. More about her discovery can be read here.
Key Takeaways
- Australians are in shock after discovering their usual supermarket bills were significantly more expensive at the checkouts this week.
- Woolworths and Coles announced their price freezes on hundreds of staples late last year.
- Wooworths’ program ended on December 31, 2022. Meanwhile, Coles extended their program ahead of its January 31 expiration date.
- However, shoppers have noticed a ‘string of price hikes’ this week, infuriating customers online and asking the supermarkets to justify their decisions.