Coles is thanking customers with an unexpected bonus!
By
VanessaC
- Replies 32
Australian shoppers have yet another reason to smile, thanks to a surprising cash bonus from Coles.
Now you might be wondering…'How do I get the bonus?'
It’s easy! Shoppers from select stores who have managed to accumulate 2,000 Flybuys points could receive a $10 discount immediately on their next shop.
For those who aren’t familiar with the system, Flybuys is the largest Australian loyalty program founded by Coles in 1994.
It’s a points-based system where loyal shoppers earn points from purchases, which in turn can be redeemed for rewards or discounts. You can read more about the Flybuys Rewards Program in this article we wrote.
Unfortunately, the offer isn’t yet available to everyone. For now, it's being trialled in a few select stores and has yet to go nationwide.
A Coles spokesperson explained their rationale: 'We are always looking for ways to make it easier for our customers to receive great value when they shop with us.'
'Customers who link their Flybuys account to the Coles app can see personalised Coles offers with the click of a button... We are currently trialling instant $10 for Flybuys members in selected Coles stores, allowing them to redeem 2,000 Flybuys points for instant money off their shop when they spend $10 or more in one transaction.'
'This reward is just one of the many ways we’re continuing to add value to our customers’ lives.'
News of this surprise cash bonus comes on the back of some backlash against both Coles and Woolworths, with some customers grumbling about the reported massive profits both companies enjoyed even as countless Australians battle with the escalating cost of living.
Coles announced a net profit of $1.09 billion for the 12 months leading up to June 2023, up 4.8 per cent from the last financial year. While Woolworths, its competitor, reported a similarly impressive performance, posting a net profit of $1.62 billion, which was a 4.6 per cent increase.
Because of this, both supermarket giants have recently been in the crosshairs of the Australian Council of Trade Unions (ACTU) who launched an inquiry into what they perceived as price gouging by massive corporations. According to ACTU assistant secretary Joseph Mitchell, supermarkets were the prime target of customer complaints regarding price gouging.
Did you know that Flybuys will not only get you a $10 discount on your next grocery bill…with continued use, it may as well let you travel the world for free–yes, you read that right, free!
Savvy shopper Dale redeemed his Flybuys points for Velocity Frequent Flyer points and travelled to five gorgeous destinations without paying a single dollar!
You can find out more about how Dale did it through this article we wrote!
Are you one of the lucky recipients of the cash bonus from Coles? Share your experience with us in the comments below!
Now you might be wondering…'How do I get the bonus?'
It’s easy! Shoppers from select stores who have managed to accumulate 2,000 Flybuys points could receive a $10 discount immediately on their next shop.
For those who aren’t familiar with the system, Flybuys is the largest Australian loyalty program founded by Coles in 1994.
It’s a points-based system where loyal shoppers earn points from purchases, which in turn can be redeemed for rewards or discounts. You can read more about the Flybuys Rewards Program in this article we wrote.
Unfortunately, the offer isn’t yet available to everyone. For now, it's being trialled in a few select stores and has yet to go nationwide.
A Coles spokesperson explained their rationale: 'We are always looking for ways to make it easier for our customers to receive great value when they shop with us.'
'Customers who link their Flybuys account to the Coles app can see personalised Coles offers with the click of a button... We are currently trialling instant $10 for Flybuys members in selected Coles stores, allowing them to redeem 2,000 Flybuys points for instant money off their shop when they spend $10 or more in one transaction.'
'This reward is just one of the many ways we’re continuing to add value to our customers’ lives.'
News of this surprise cash bonus comes on the back of some backlash against both Coles and Woolworths, with some customers grumbling about the reported massive profits both companies enjoyed even as countless Australians battle with the escalating cost of living.
Coles announced a net profit of $1.09 billion for the 12 months leading up to June 2023, up 4.8 per cent from the last financial year. While Woolworths, its competitor, reported a similarly impressive performance, posting a net profit of $1.62 billion, which was a 4.6 per cent increase.
Because of this, both supermarket giants have recently been in the crosshairs of the Australian Council of Trade Unions (ACTU) who launched an inquiry into what they perceived as price gouging by massive corporations. According to ACTU assistant secretary Joseph Mitchell, supermarkets were the prime target of customer complaints regarding price gouging.
Did you know that Flybuys will not only get you a $10 discount on your next grocery bill…with continued use, it may as well let you travel the world for free–yes, you read that right, free!
Savvy shopper Dale redeemed his Flybuys points for Velocity Frequent Flyer points and travelled to five gorgeous destinations without paying a single dollar!
You can find out more about how Dale did it through this article we wrote!
Key Takeaways
- Coles is giving Flybuys members a $10 discount when they acquire 2,000 Flybuys points. However, this is currently being trialled only in selected stores.
- Customers who link their Flybuys account to the Coles app can access personalised Coles offers, money off their shop, and more!
- Coles and Woolworths faced backlash after announcing significant profits amidst rising living costs, with Coles reporting a net profit of $1.09 billion for the 12 months to June 2023, an increase of 4.8 per cent on the previous year.
- The Australian Council of Trade Unions (ACTU) launched an inquiry into price gouging by big businesses, with supermarkets being the most complained about industry.