Another supermarket item just got more expensive, and shoppers are NOT happy!

As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


SDC Images (1).png
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


SDC Images.png
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways
  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments below!
 

Seniors Discount Club

Sponsored content

Info
Loading data . . .
Shop around it's still cheap in other venues
As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


View attachment 29344
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


View attachment 29345
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways

  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments below!
 
I'm so happy that they put the price of chewing gum up ,I think it should be banned.
Nothing worse than having someone come up to you smacking their lips with their mouth open watching the chewing gum roll around in their gobs Absolutely disgusting. Plenty of other products out there for dry mouth syndrome.
I used to love chewing chewy many moons ago but then a guy I liked told me I looked like a bogun. Never again. Made my jaw ache anyway😁
 
Have you noticed lately that Morning Fresh has lost its effectiveness? One or two squirts were sufficient but now, you need about five. So Aldi's Tandil Concentrate is my go - cheaper and holds its suds for longer.
This is good we let each other know the best buys thanks to the forum.
 
  • Like
Reactions: Veggiepatch
every week is getting harder to shop,,,higher prices and less content,,,so over it, extra $5 to $10 a week
 
I am so sick and tired of the complaining about supermarket prices. Are your lives so empty that you need to talk endlessly about one subject. I’ve said so many times on this forum, research old cook books and depression era recipes. Grow your own salad/ vegetables etc. Make food from scratch not from pre- packaged items. When I was a young mother with two children a husband who was a serving member of the armed forces and whose wage was very low and our rented quarters cost more than public housing rents I had to manage. We were rarely stationed near a town where I could work and often there were only buses two days a week or maybe if we were lucky every two hours. Thanks to Womens Weekly UK I learned to make toys and dolls clothes, cook good quality meals and to generally make do and mend which was a common thing for all of us who grew up after the Second World War. I still make my own jams, marmalades, lemon curd, pickles, relishes, mustards, syrups and cordials. We had very few of the modern gadgets such as washing machines, even fridges, or electric mixers and we used washing lines to dry our clothes. Our children wore fabric nappies which were boiled and we made a lot of the clothing for our children both sewing and knitting. We didn’t have money for cars and holidays were spent at home except for rare occasions. So you will understand why I find this whining and whinging about food prices ridiculous. Yes we are all under stress and it’s tough but get proactive and start changing your attitudes. You have so much to be grateful for. Australians have a wonderful country with an amazing lifestyle. Be grateful.
Coming from someone with by far the longest post in the whole thread........
 
  • Like
Reactions: Littleboy8
Woolworths think we are mugs, I buy white king fabric stain lift ,it was$3-50 and now $5 for 500 ml, so decided to go to Aldi and try the one everyone said was good, Di san . price $ 2-15 for 750 ml will give it a go . We need to show woollies and coles there are alternatives to their price gouging and shop where we get bet value.
You are comparing a 'name' brand with a home brand. Little wonder there is a price difference.
 
WWootv 8
As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


View attachment 29344
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


View attachment 29345
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways

  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments bel
 
Woolworths frozen winter vegetables were $3.00 not so long ago and is now a staggering $5.00 a kg. How can they justify such a steep increase.
 
You are comparing a 'name' brand with a home brand. Little wonder there is a price difference.
That maybe so, but you are actually only paying for the "name". TheDi
You are comparing a 'name' brand with a home brand. Little wonder there is a price difference.
That maybe so, but you are actually only paying for the "name,".
Aldi's DiSan products have been voted best for several years now.
Brand name doesn't always mean best product.
My son once when traveling took a casual job in a factory bottling moisturizers. He said the same product went into 12 different brands bottles, some cheap, some expensive. You're just paying for the name and a fancier bottle.
 
  • Like
Reactions: Veggiepatch
As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


View attachment 29344
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


View attachment 29345
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways

  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments below!
 
TO BE FACETIOUS AM WAITING FOR THE '' SHRINKFLATION '' TO COME NEXT AS IN THE D'ORSOGNA CACCIATORA SALAMI NOTICED A FORTNITE AGO ? SHRINK IS THE THING THEN PRICE INCREASE !!
 
TO BE FACETIOUS AM WAITING FOR THE '' SHRINKFLATION '' TO COME NEXT AS IN THE D'ORSOGNA CACCIATORA SALAMI NOTICED A FORTNITE AGO ? SHRINK IS THE THING THEN PRICE INCREASE !!
Salami more like salmonella it’s so bad for your gut👎and why do they hang it up in the open so the flys can pooh on it😂🤮
 
Last edited:
  • Wow
Reactions: Veggiepatch
That must mean that it will be on special next week for its normal price of $4.50. They have been using this trick for many years. My mum told me about it and I told my kids. Be observant any watch the pattern.
 
Coles 2ltr mango nectar juice. Noticed a slight name change. Now mango fruit drink!!!
Now 10% juice only. Same price. Rip-off!!!
Fruit JUICE and Fruit DRINK are two completely different things. Juice is supposedly pure juice only, whereas the Drink is a watered down version. It’s not a name change but two different things altogether.
 
I have noticed that Aldi has put the price of salmon up from $13.99 to now $17.99
Someone is making a very lot of money at our expense!!!!
Not sure which pack of salmon you are talking about but we buy the 1kg pack of salmon fillets from Aldi @ $27 for 7 individually vacuum wrapped fillets. We take them out of the big packet they come in and put the 7 smaller packs into the freezer. That works out to about $4 per fillet. Try the larger 1kg pack if you can afford it. Much cheaper per fillet.
 

Join the conversation

News, deals, games, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.

Seniors Discount Club

The SDC searches for the best deals, discounts, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.
  1. New members
  2. Jokes & fun
  3. Photography
  4. Nostalgia / Yesterday's Australia
  5. Food and Lifestyle
  6. Money Saving Hacks
  7. Offtopic / Everything else
  • We believe that retirement should be a time to relax and enjoy life, not worry about money. That's why we're here to help our members make the most of their retirement years. If you're over 60 and looking for ways to save money, connect with others, and have a laugh, we’d love to have you aboard.
  • Advertise with us

User Menu

Enjoyed Reading our Story?

  • Share this forum to your loved ones.
Change Weather Postcode×
Change Petrol Postcode×