Another supermarket item just got more expensive, and shoppers are NOT happy!

As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


SDC Images (1).png
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


SDC Images.png
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways
  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments below!
 
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Everyone that has the time to shop at all the various supermarkets should download the WiseList app, it tells you the best price for any product and which store is the best price option. This constant commentary of 'price gouging' is just tiresome, DON'T BUY FROM THEM instead of rambling on here about it.
Another grumpy guts. If you don’t like the comments, don’t read them and just scroll onto the.next thing.
 
As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


View attachment 29344
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


View attachment 29345
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways

  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments below!
Coles sells Pauls Double Thick Custard for $5.30. Woolworths are ripping people off to the tune of $6.80 for the same item.
Coles has this custard marked as “Special” on their app but I’ve been buying it for a couple of months now and the price hasn’t gone up.
 

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Golden Crumpet Squares have been $3.50 at Woolworths for the past few months. Today I noticed that the price has increased to $4.70. The disgusting thing was that they had a "Prices Lowered" sticker on the shelf.
 
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As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


View attachment 29344
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


View attachment 29345
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways

  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments below!
What I have seen in the supermarkets is a lot more people are checking prices before they put the items in their trolleys. From the older people to the young people. I'm also doing same thing and these days you have to so you don't too much over your budget.
 
As the cost of living is continuously on the rise, it’s not just food staples that have seen a dramatic increase in price.

One Perth shopper noticed a huge 22 per cent 'overnight' price increase on a product, and understandably, they are furious.


Woolworths shopper Catherine, who suffers from a condition, requires chewing gum as part of her weekly shop and has been buying the strawberry-flavoured multipack for years.


View attachment 29344
One shopper has been buying the same gum for years and was outraged when she saw the ‘dramatic’ price increase. Image source: Freepik.


She was outraged when she noticed the $5.50 price tag on the Wrigley’s Extra gum, up from its former price of $4.50.

'I regularly buy sugar-free gum due to a dry mouth condition, as recommended by both my dentist and rheumatologist, and it forms part of my weekly shop... it's a necessity,' she said.

'It's at the end of the aisle, and I went to reach out for it, and straightaway it [the price] jumped out at me.'

'Twenty-two per cent literally overnight is unacceptable.'


Competitors such as Coles, BIG W, and Kmart still had the product priced at $4.50. However, the price at Woolworths has since increased to an even steeper $5.50.


View attachment 29345
Wrigley’s Strawberry Sugar-Free Chewing Gum Multipack has reportedly increased from its former price of $4.50 to $5.50. Image source: Woolworths.


'They don't realise how much work goes into doing your shopping list and [making] your shopping list work with your finances... It's an insult thinking we're so ignorant and excited about their discounts that we're not going to notice it putting everything else up,' Catherine said.

'I mean, it's just a slap in the face,' she added.

Shoppers have been battered by significant price increases at both Woolworths and Coles this year, with everything from the beloved Country Style Roast Chickens to food basics like milk and olive oil taking a hit.

And just recently, a Sydney man’s disapproval of the price hikes made headlines when he defaced Woolworths and Coles logos with the words ‘The price gouge people’. You can read more about this story in this article we wrote.


A spokesperson for Wrigley’s Gum said a range of external factors had created 'unprecedented cost pressures' which had led to the price increase.

'It has been necessary to adjust pricing to ensure we can continue to manufacture and supply our products,' the spokesperson said.

'As always, retailers maintain the ability to set the final sale price of our products, and this is the reason some prices may vary from store to store.'

Consumer Expert Gary Mortimer also believes that the increase in price is likely due to a new contract for product supply rather than the supermarkets simply following one another’s lead.

'I think it's more the case that Wrigley's, or the brand behind them, their supply contract of product came up for renewal [at the supermarkets],' Mortimer said.

'When that old product had been moved from the warehouse, to store any new product being received would be at the higher cost price.'
Key Takeaways

  • A Woolworths shopper has criticised the supermarket for a 22 per cent price increase on Wrigley's Extra gum.
  • The customer said she was infuriated when she saw the strawberry-flavoured multipack she regularly buys had increased from $4.50 to $5.50 overnight.
  • The price hike follows significant price increases across a range of everyday items at both Woolworths and Coles.
  • A spokesperson for Wrigley's Gum explained that external factors have led to 'unprecedented cost pressures,' resulting in necessary price adjustments.
Have you also noticed a price increase on your favourite products? Share them with us in the comments below!
Oh please, seriously,with all that's going on in this world ie recent earthquake,floods,bush fires etc,etc all this woman has to whinge about is the price rise of chewing gum.!!!!!! 🙄
 
Everyone that has the time to shop at all the various supermarkets should download the WiseList app, it tells you the best price for any product and which store is the best price option. This constant commentary of 'price gouging' is just tiresome, DON'T BUY FROM THEM instead of rambling on here about it.
I agree.👍
 
I am so sick and tired of the complaining about supermarket prices. Are your lives so empty that you need to talk endlessly about one subject. I’ve said so many times on this forum, research old cook books and depression era recipes. Grow your own salad/ vegetables etc. Make food from scratch not from pre- packaged items. When I was a young mother with two children a husband who was a serving member of the armed forces and whose wage was very low and our rented quarters cost more than public housing rents I had to manage. We were rarely stationed near a town where I could work and often there were only buses two days a week or maybe if we were lucky every two hours. Thanks to Womens Weekly UK I learned to make toys and dolls clothes, cook good quality meals and to generally make do and mend which was a common thing for all of us who grew up after the Second World War. I still make my own jams, marmalades, lemon curd, pickles, relishes, mustards, syrups and cordials. We had very few of the modern gadgets such as washing machines, even fridges, or electric mixers and we used washing lines to dry our clothes. Our children wore fabric nappies which were boiled and we made a lot of the clothing for our children both sewing and knitting. We didn’t have money for cars and holidays were spent at home except for rare occasions. So you will understand why I find this whining and whinging about food prices ridiculous. Yes we are all under stress and it’s tough but get proactive and start changing your attitudes. You have so much to be grateful for. Australians have a wonderful country with an amazing lifestyle. Be grateful.
Well said.👏
 
I am so sick and tired of the complaining about supermarket prices. Are your lives so empty that you need to talk endlessly about one subject. I’ve said so many times on this forum, research old cook books and depression era recipes. Grow your own salad/ vegetables etc. Make food from scratch not from pre- packaged items. When I was a young mother with two children a husband who was a serving member of the armed forces and whose wage was very low and our rented quarters cost more than public housing rents I had to manage. We were rarely stationed near a town where I could work and often there were only buses two days a week or maybe if we were lucky every two hours. Thanks to Womens Weekly UK I learned to make toys and dolls clothes, cook good quality meals and to generally make do and mend which was a common thing for all of us who grew up after the Second World War. I still make my own jams, marmalades, lemon curd, pickles, relishes, mustards, syrups and cordials. We had very few of the modern gadgets such as washing machines, even fridges, or electric mixers and we used washing lines to dry our clothes. Our children wore fabric nappies which were boiled and we made a lot of the clothing for our children both sewing and knitting. We didn’t have money for cars and holidays were spent at home except for rare occasions. So you will understand why I find this whining and whinging about food prices ridiculous. Yes we are all under stress and it’s tough but get proactive and start changing your attitudes. You have so much to be grateful for. Australians have a wonderful country with an amazing lifestyle. Be grateful.
Well said.👏
 
I
Coming from someone with by far the longest post in the whole thread........
I liked that post and I didn't find it long,I found it interesting referring to how things were years ago and how she managed. And the comment at the end was spot on. We ARE the lucky country.
 
I have two Coles, two Woolies and an Aldi (used to be two) within 1.5 km of where I live. Only takes a eight minute steady walk to the nearest Woolies! No car...no licence...no worries. Except the weather....
Lucky you :)
 
I noticed an increase in the price of a Sourdough Mini Loaf Dark rye increased fro $2.50 to $3.20 overnight. So sneakily done. There is no weight indication so difficult to say whether paying more for same weight or weght has gone upor down.
My gripe exactly - coles went up to $3.00 per home brand mini loaf followed by Woolies $3.20
 
TO BE FACETIOUS AM WAITING FOR THE '' SHRINKFLATION '' TO COME NEXT AS IN THE D'ORSOGNA CACCIATORA SALAMI NOTICED A FORTNITE AGO ? SHRINK IS THE THING THEN PRICE INCREASE !!
I've noticed shrinkflation with chocolates same price just a smaller piece.
Also Fropro ice cream, same size box but number of padlepops reduced from 4 to 3 - price the same at $10.
 
Woolies generic cola sneakily went from 90 cents to $1.00 overnight on Sunday. About 12 months ago, it increased from 75 cents to 90 cents. Buggered if I'm paying about $3.00 for the same amount of Coca-Cola.
Woolies are at it again! Their generic cola went up ANOTHER 10 cents last night, making an increase of 20 cents in just six days. That works out at just a tick over 22%.

At this rate, it will be $2.85 for a 1.25 litre bottle come Christmas! A far cry from 12 months ago, 75 cents a bottle.
 
So our option for products that do not have a use-by date before Christmas is - if you can afford to buy now when anything Christmas related is on special, then do so; don’t wait for the immediate month before Christmas. Inevitably everything will go up & only a few perishables will come down immediately in the week before Christmas, when stores see they have too much left & they will have to bear the loss if not sold.

I know not everyone can do this, but for those that can afford that little bit of extra expense now it would be advantageous.
 
Chewing gum as described above reminds me of Americans or cows.

This can be chewed without these actions & is the manner in which l do it. The other thing is that l pocket the wrapper before placing the gum in my mouth then wrap the used gum in before binning it. Nothing worse than steeping on gum thrown to the ground.


INSECT SPRAY:- Not sure how this is being used. The can should be shaken before spraying to mix the ingredients. To not do so means just the propellant is being expelled which will kill nothing.
 
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Chewing gum as described above reminds me of Americans or cows.

This can be chewed without these actions & is the manner in which l do it. The other thing is that l pocket the wrapper before placing the gum in my mouth then wrap the used gum in before binning it. Nothing worse than steeping on gum thrown to the ground.


INSECT SPRAY:- Not sure how this is being used. The can should be shaken before spraying to mix the ingredients. To not do so means just the propellant is being expelled which will kill nothing.
Shaken not stirred 🙀😂😂
 
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