‘Easter egg price gate’ – $120 Easter chocolate stuns shoppers
- Replies 11
Easter is a time for indulgence and treating ourselves to a taste of chocolate luxury. In 2022, it was reported that over four million Australians planned to go on a holiday during this time, and it was estimated that $71 billion would be spent on trips. Meanwhile, around $1.5 billion was used to splurge on Easter food and chocolate.
But that was then. With the cost-of-living pressures on a continuous rise, we’re sure things are very different now for many.
And while a bit of indulgence isn’t a bad thing now and then, would you fork out money for these insanely priced Easter chocolates?
We know that the value of certain items can increase regarding themed holidays. Just take Valentine’s Day, for instance. If you’ve noticed, chocolate prices are usually higher around this time because of the demand.
And with Easter fast approaching, there’s no doubt that many also anticipate getting their hands on a couple of chocolate eggs to sweeten the holiday season.
But a wave of expensive chocolate appeared on supermarket shelves, shocking shoppers.
It all started with a post on the social media forum Reddit. A user who was out grocery shopping excitedly stumbled upon the Cadbury Dairy Milk Chocolate Easter Egg on the shelves of their local store.
However, the high price of the chocolate left them stunned.
‘An unmissable Easter deal – welcome to the $20 egg,’ the shopper wrote in their post.
Hundreds of social media users flocked to the comments section to share their opinions over the insanely priced chocolate egg.
‘I actually checked. At Coles, a 360g bar of Cadbury Dairy Milk Chocolate is $6, 40 g more chocolate for triple the price?’ One wrote.
Someone responded under that comment, saying the chocolate eggs ‘tasted better’.
‘When I worked for Cadbury, they explained that Easter eggs [were made with] a higher sugar content because they need to keep a moulded shape compared to other bars/blocks. So perhaps there's a feeling that more sugar tastes better,’ one replied.
Another shared that since 80 per cent of our taste comes from smell, they believed that the ‘chocolate air’ within the egg helps produce the unique flavour.
One wrote: ‘It's always been a thing, maybe just not this bad.’
‘The first thing I thought was check grams. Then saw it’s cheaper to get four blocks of 160-180 grams flavoured blocks. Bloody ridiculous,’ another replied.
‘I hate this post-pandemic world,’ someone else shared.
One more added: ‘I remember 10 years ago, I asked for the 1kg egg as a joke, and it was $25 – and that felt like a stupidly expensive option. Lasted me about a month.’
This comes after reports that Cadbury has cut the size of some of its most popular Easter treats – however, the prices remained the same or have increased. According to some, this is the latest case of ‘shrinkflation’, or when products get smaller in weight, size, or quantity while the prices stay the same or increase.
Another social media user pointed out that the Lindt Gold Bunny Milk Chocolate (which weighs 1kg) costs a staggering $120 at BIG W.
‘No way! The Easter baskets I organised for my niece and nephew with Easter eggs, toys, and basket all up cost $70,’ one wrote.
Someone else responded: ‘You should see the panic in parents' faces, these eggs aren't out of reach, and the kids grab for them. They're big but hollow, I guess it's the Lindt name you're paying for.’
Another shared that while 1kg is a lot, the $120 price tag is just not worth it.
‘What are people on low incomes going to get their little ones? That’s awful.’
Someone said the best way to get a good deal from the enormous price jumps is to buy chocolates after the holiday. However, one pointed out that supermarkets will stop ordering stock weeks before Easter.
‘You’re lucky if you can find anything in the few days before Easter now,’ they added.
‘Easter is officially cancelled.’
In a similar instance, one shopper also shared a photo on social media of the treats they found at their local Woolies store and complained about the unfair pricing of the product. ‘We've all felt the cost of living pressure, as well as the rental crisis, but how about the Easter egg price gate!?' They wrote in their post. You can read more details about this story here.
What do you think about these prices, members? Share your thoughts in the comments below!
But that was then. With the cost-of-living pressures on a continuous rise, we’re sure things are very different now for many.
And while a bit of indulgence isn’t a bad thing now and then, would you fork out money for these insanely priced Easter chocolates?
We know that the value of certain items can increase regarding themed holidays. Just take Valentine’s Day, for instance. If you’ve noticed, chocolate prices are usually higher around this time because of the demand.
And with Easter fast approaching, there’s no doubt that many also anticipate getting their hands on a couple of chocolate eggs to sweeten the holiday season.
But a wave of expensive chocolate appeared on supermarket shelves, shocking shoppers.
It’s getting more and more difficult to celebrate holidays. Credit: Karolina Grabowska/Pexels
It all started with a post on the social media forum Reddit. A user who was out grocery shopping excitedly stumbled upon the Cadbury Dairy Milk Chocolate Easter Egg on the shelves of their local store.
However, the high price of the chocolate left them stunned.
‘An unmissable Easter deal – welcome to the $20 egg,’ the shopper wrote in their post.
Hundreds of social media users flocked to the comments section to share their opinions over the insanely priced chocolate egg.
‘I actually checked. At Coles, a 360g bar of Cadbury Dairy Milk Chocolate is $6, 40 g more chocolate for triple the price?’ One wrote.
Someone responded under that comment, saying the chocolate eggs ‘tasted better’.
‘When I worked for Cadbury, they explained that Easter eggs [were made with] a higher sugar content because they need to keep a moulded shape compared to other bars/blocks. So perhaps there's a feeling that more sugar tastes better,’ one replied.
Another shared that since 80 per cent of our taste comes from smell, they believed that the ‘chocolate air’ within the egg helps produce the unique flavour.
One wrote: ‘It's always been a thing, maybe just not this bad.’
‘The first thing I thought was check grams. Then saw it’s cheaper to get four blocks of 160-180 grams flavoured blocks. Bloody ridiculous,’ another replied.
‘I hate this post-pandemic world,’ someone else shared.
One more added: ‘I remember 10 years ago, I asked for the 1kg egg as a joke, and it was $25 – and that felt like a stupidly expensive option. Lasted me about a month.’
Cadbury’s 400g chocolate egg costs $20. Credit: Reddit
This comes after reports that Cadbury has cut the size of some of its most popular Easter treats – however, the prices remained the same or have increased. According to some, this is the latest case of ‘shrinkflation’, or when products get smaller in weight, size, or quantity while the prices stay the same or increase.
Another social media user pointed out that the Lindt Gold Bunny Milk Chocolate (which weighs 1kg) costs a staggering $120 at BIG W.
‘No way! The Easter baskets I organised for my niece and nephew with Easter eggs, toys, and basket all up cost $70,’ one wrote.
Someone else responded: ‘You should see the panic in parents' faces, these eggs aren't out of reach, and the kids grab for them. They're big but hollow, I guess it's the Lindt name you're paying for.’
Another shared that while 1kg is a lot, the $120 price tag is just not worth it.
‘What are people on low incomes going to get their little ones? That’s awful.’
Someone said the best way to get a good deal from the enormous price jumps is to buy chocolates after the holiday. However, one pointed out that supermarkets will stop ordering stock weeks before Easter.
‘You’re lucky if you can find anything in the few days before Easter now,’ they added.
‘Easter is officially cancelled.’
$120 for chocolate is too much, wouldn’t you agree? Credit: BIG W
In a similar instance, one shopper also shared a photo on social media of the treats they found at their local Woolies store and complained about the unfair pricing of the product. ‘We've all felt the cost of living pressure, as well as the rental crisis, but how about the Easter egg price gate!?' They wrote in their post. You can read more details about this story here.
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