You won't believe what this person found in their breakfast—company responds to unusual discovery
- Replies 24
Breakfast is often called the most important meal of the day, and for many Aussies, it's only complete with a bowl of the iconic Weet-Bix.
However, imagine the surprise when one Australian's routine breakfast turned into a moment of disbelief and disgust.
What should have been a comforting bowl of Weet-Bix took an unexpected turn when the cereal revealed something far from appetising. The shock that followed left the consumer questioning the reliability of their trusted morning choice.
Weet-Bix has been a trusted brand for years. But what happens when your trusty cereal serves up something unexpected?
This was the case for one Weet-Bix enthusiast who found an unusual brown smear on one of the biscuits upon opening a new box to kickstart their day.
Perplexed and concerned, they took to a social media forum to seek answers, posting a photo of the oddity and asking, 'What is this in my Weetbix?'
The post quickly garnered over 400 responses, with fellow social media users expressing concern and humour.
Speculations ranged from the plausible to the downright bizarre.
'Is it chocolate?' one person pondered, while another joked, 'Maybe it’s some beef jerky—extra protein!'
Others suggested it might be an overcooked biscuit or even an 'ancient fossil.'
Sanitarium Health Food Company, the manufacturer of Weet-Bix, stepped in to clarify the situation.
‘Our team are disappointed to learn that one of our valued Weet-Bix consumers has had this experience with their recent purchase,’ the spokesperson said.
‘We believe the discolouration shown in the Weet-Bix biscuit is likely to have been caused by a build-up of bran crumbs,’
‘Sanitarium uses whole grains of wheat to make Weet-Bix. Bran is the fibrous part of the wheat grain. Bran crumbs can occasionally build up and form clumps during the manufacturing process.’
While the appearance, potential burnt smell, and taste are unpleasant, they reassured us that they do not pose a food safety concern.
The company is taking the incident seriously.
‘As part of our robust product quality process, our technical and quality assurance teams have commenced a formal investigation at our factory site to investigate the issue and will take any appropriate action,’ the spokesperson added.
And it's not the first time an Aussie has had a shocking find in a pantry staple.
Recently, a mum was horrified to discover mould in a packet of SunRice's 90-second Jasmine Rice, which she had planned to serve for her kids' dinner.
‘SunRice is usually the go-to brand in our house,’ the mum said.
‘I was about to serve it with salmon for my kids’ dinner, but it was completely mouldy. I nearly vomited.’
Despite the expiry date being nearly a year away, the rice was covered in yellow and black mould.
‘Mould can develop in different ways. Most commonly, if the packaging was damaged through transit or storage, oxygen could leak into the product, causing mould,’ SunRice responded in an e-mail.
‘Even though the tiniest pinhole or crack in the seal—mould could get the chance to grow.’
They offered the customer a $10 voucher as compensation.
In other news, An American man developed such a love for the Australian breakfast staple, Weet-Bix, that he began having boxes shipped to him in the United States.
Frustrated with American cereals' high sugar levels, he tried Weet-Bix and quickly made it his go-to breakfast. You can read more about it here.
Have you ever found something odd in your food? How did the company respond? Let us know in the comments below.
However, imagine the surprise when one Australian's routine breakfast turned into a moment of disbelief and disgust.
What should have been a comforting bowl of Weet-Bix took an unexpected turn when the cereal revealed something far from appetising. The shock that followed left the consumer questioning the reliability of their trusted morning choice.
Weet-Bix has been a trusted brand for years. But what happens when your trusty cereal serves up something unexpected?
This was the case for one Weet-Bix enthusiast who found an unusual brown smear on one of the biscuits upon opening a new box to kickstart their day.
An unusual discolouration on a Weet-Bix biscuit was found by a customer and shared on Reddit, sparking various speculations. Credit: Reddit
Perplexed and concerned, they took to a social media forum to seek answers, posting a photo of the oddity and asking, 'What is this in my Weetbix?'
The post quickly garnered over 400 responses, with fellow social media users expressing concern and humour.
Speculations ranged from the plausible to the downright bizarre.
'Is it chocolate?' one person pondered, while another joked, 'Maybe it’s some beef jerky—extra protein!'
Others suggested it might be an overcooked biscuit or even an 'ancient fossil.'
Sanitarium Health Food Company, the manufacturer of Weet-Bix, stepped in to clarify the situation.
‘Our team are disappointed to learn that one of our valued Weet-Bix consumers has had this experience with their recent purchase,’ the spokesperson said.
‘We believe the discolouration shown in the Weet-Bix biscuit is likely to have been caused by a build-up of bran crumbs,’
‘Sanitarium uses whole grains of wheat to make Weet-Bix. Bran is the fibrous part of the wheat grain. Bran crumbs can occasionally build up and form clumps during the manufacturing process.’
While the appearance, potential burnt smell, and taste are unpleasant, they reassured us that they do not pose a food safety concern.
The company is taking the incident seriously.
‘As part of our robust product quality process, our technical and quality assurance teams have commenced a formal investigation at our factory site to investigate the issue and will take any appropriate action,’ the spokesperson added.
And it's not the first time an Aussie has had a shocking find in a pantry staple.
Recently, a mum was horrified to discover mould in a packet of SunRice's 90-second Jasmine Rice, which she had planned to serve for her kids' dinner.
‘SunRice is usually the go-to brand in our house,’ the mum said.
‘I was about to serve it with salmon for my kids’ dinner, but it was completely mouldy. I nearly vomited.’
Despite the expiry date being nearly a year away, the rice was covered in yellow and black mould.
‘Mould can develop in different ways. Most commonly, if the packaging was damaged through transit or storage, oxygen could leak into the product, causing mould,’ SunRice responded in an e-mail.
‘Even though the tiniest pinhole or crack in the seal—mould could get the chance to grow.’
They offered the customer a $10 voucher as compensation.
In other news, An American man developed such a love for the Australian breakfast staple, Weet-Bix, that he began having boxes shipped to him in the United States.
Frustrated with American cereals' high sugar levels, he tried Weet-Bix and quickly made it his go-to breakfast. You can read more about it here.
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another impossibility.
