It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

 

[ladpauline]

If the sign says 50% off, then it's 50% off.
I believe that's the retail law. Woolworths is at fault here. Like one reader says, stack the shelves and put the 50% off sign up on the day of the sale....saves all the confusion.

 

[Mr Chips]

I am a big Woolies fan but I have to agree that they have made a bad mistake here. Someone said that if we worked in retail we would understand the issues! I worked in retail for 49 years, there is no excuse, the customer was correct and should have asked for the Store Manager and demanded the discount. The goods have a manufacturer's recommended retail price and if a store decides to apply a discount then that is the net price regardless. I would say that the store staff forgot to cover the display after setting it up but that also is no excuse. Awfully sorry Woolies but you would definitely lose this one if it took to a legal issue,

 

[Staffordshire Whippet]

The signs say "Half Price".
The way our local Woolworths has been behaving, that could just mean that by default they charge you half of the double-price they've just recently jacked the item up to.... Bad form, Woolworths.

 

[micky1]

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

The special was advertised therefore the store should honour the deal!

 

[smartsail@bigpond]

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

It should also state time and date that the sale starts and ends otherwise it is misleading advertising.

 

[gordon1940]

THE PRICE YOU SEE, IS THE PRICE YOU PAY. We, as customers, don't work in retail or at Supermarkets. My gosh, every store is different, we don't even know when our Supermarkets have all these wonderful special meat prices we so often see! because every Supermarket has different times. Supermarkets always advertise positions for NIGHT FILL JOBS! So I always assumed, thats the time when they clean, re-stock shelves and and .... bugga that, THE PRICE YOU SEE, IS THE PRICE YOU PAY .... FULL STOP!

Consumer Affairs. "The Price Tag is not a Contract. It is an "Invitation to Treat" ie it is inviting the Customer to make an offer to purchase and the Retailer does not accept that offer."

 

[gordon1940]

Consumer Affairs. "The Price Tag is not a Contract. It is an "Invitation to Treat" ie it is inviting the Customer to make an offer to purchase and the Retailer does not accept that offer."

Typo: the Retailer does not HAVE to accept that offer.

 

[Tervueren]

The Law says that the Store must sell the goods at the advertised price - otherwise face a FINE as the legality is FALSE ADVERTISING......! (according to my Cousin who is a Lawyer)

 

[Catherines]

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

 

[Catherines]

Absolutely they should honour the discounted price. The chocolates could have been put in place and the discounted price (for the next day) could have been put on the stand AFTER closing time. All supermarkets employ shelf filling staff who work after closing time as well as during store hours so in this case either the store should have honoured the marked down price or their after hours shelf re-stocking staff could have put the marked down price on the shelf after closing.

Customers are not supposed to know what is shown on the shelf is only valid from the next day at 12.01am. If displayed with price then, Woolworths you need to honour that.
Or don’t put the price on the shelf until 12.01am!!

 

[Catherines]

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

 

[Catherines]

FYI when when exactly would this "outraged"customer like to see staff set up displays? 11.59 pm...how about we get him to work in retail as he has no idea about time frames or budgets?? Hmmm outraged. ....seriously get a life!

Set up the display but not the price until time of sale next day. For

FYI when when exactly would this "outraged"customer like to see staff set up displays? 11.59 pm...how about we get him to work in retail as he has no idea about time frames or budgets?? Hmmm outraged. ....seriously get a life!

what happened to the after hours ‘night filling staff’ putting up a couple of signs the night just before sale - is that so hard? Or as soon as the first staff member enters next morning those couple of signs could have been put up. I dare say a manager and some staff enter before opening time & switch on lights etc - use them for this job if you don’t want to honour the 1/2 price tag put up the previous day!! Come on Woolworths - will a couple of chocolate bars or boxes break your bank of multi-million dollar profits??? I would be “outraged” too.

 

[Lee-Bee]

Ummm there is no price at all just signage..

Does that mean the goods are for free?

 

[Linwar]

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

Woolworths will give it to you at the half price. It is their policy that where an item is advertised at the lower price they will pay that price. I bought tomatoes when they were very pricy under a sign that said $8.50 a kilo, previously they had been $11 a kilo so I bought them, around the corner there was a sign and more tomatoes at $12 a kilo. When I go to the checkout, I asked the operator to check the price and she said $12, I said no they are advertised at $8.50, she called the shop manager who looked at both signs and said Free.. They have done this before, never stating that things are on sale tomorrow. You need to go back to the store and check with the manager, did you take the name of the person you spoke to, or know what time it was so they can check CCTV of you discussing it with the person

 

[JustPat]

My daughter worked for Coles in the Deli and would often start at 4.00 am to start setting up the deli display as is was set up and dismantled on daily basis and as far as I am aware this still takes place at most stores especially the ones with big deli counters. In the case of the chocolate sales as others have said they should have left the signage off and just set up the display and then put the signage up when the store closed, after putting all the chocolates on the display shelf is what takes the time not putting up the signage.

 

[Gregory Peatey]

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

 

[Gregory Peatey]

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

 

[Gregory Peatey]

​

Price displays​

• Businesses must display clear and accurate prices. They must not mislead consumers about their prices.
• There are specific laws about how businesses must display their prices.
• Businesses must display a total price that includes taxes, duties and all unavoidable or pre-selected extra fees.
• If a business charges a surcharge for card payment, weekends or public holidays, it must follow the rules about displaying the surcharge.
• If more than one price is displayed for an item, the business must charge the lowest price, or stop selling the item until the price is corrected.

It's no big secret that we here at the SDC are big fans of bargain-hunting. We love nothing more than finding a hidden gem that we can scoop up on the cheap.

That's why we can relate to the excitement that one Woolworths shopper experienced upon spotting a '1/2 price' sign on chocolate at his local store. With Valentine’s Day right around the corner, the deal seemed perfect… Until it wasn’t.

Finding a deal on something like chocolate, which can often be unaffordable, is a real treat.

Unfortunately for this shopper, however, his joy was quickly dashed after he was told by store staff that he could not buy the half-priced items because they were not yet on sale.

The customer was outraged after his attempt to purchase a pack of chocolates that was incorrectly advertised to be 50 per cent off was not honoured at his local Woolworths store. Credit: Twitter.

Yes, you read that right, members! Apparently, at 6.20 pm on Tuesday, staff at the store set up a stand at the end of the aisle to display the discounted chocolate gift packs. Any shopper walking past would assume they were on sale.

Woolies usually run from 12.01 am on Wednesday to 11.59 pm on Tuesday each week.

The Melbourne shopper took to Twitter to share his frustration at the store’s unusual practice, writing: 'It’s 6.20, Woolworths. You won’t honour this blatant advertising because the offer is not on “until tomorrow”.'

'Yeah, it looks pretty. But how many customers do you capture who don’t look when it is scanned?'

Despite his outrage, the customer refrained from disclosing the exact location of the store, ensuring that the staff members of the store do not get in trouble.

While the store decided to make the unusual decision to put the discounted items up early, the shopper's frustration is valid, given that the display could feel misleading.

It should be noted that most stores typically display their marked-down products the night before the sale begins. This process of changing the sales tickets over takes time so employees may begin the process before the store closes.

Key Takeaways

• A Woolworths shopper noticed a 1/2 price display at his local store at 6.20pm Tuesday night but was told the discounts didn’t start until 12.01am Wednesday.
• The customer argued it was a misleading practice by Woolworths and that some customers might not realise the items were not already being discounted.
• The customer said he didn’t want to get the lowest-paid workers in trouble and that it was not their fault.

This story just goes to show how important it is to read the fine print, double-check the price of items you scan and not just take things at face value, even if it looks good. If you ever notice that a sale isn't on, even though items have been marked down, our advice is to double-check with the staff before you make any purchases.

What are your thoughts on this? Should Woolworths staff ‘honour’ their advertised discounts in cases such as this? How would you feel in this situation? Let us know in the comments below.

 

[Lisa]

Does that mean the goods are for free?

Wow no but a low iq is...

 

[Catherines]

Woolworths needed to display the actual offered price, not just a sign saying “1/2 price”. To an unsuspecting customer that means ‘half price’ of the product’s ‘normal’ price not ‘half’ an ‘inflated normal’ price. So customers, if something seems too good to be true, check the ‘normal’ price before challenging check-out staff and if necessary ask to see the manager if you are denied a shown ‘sale’ price. I’ve left inflated price items on the shelf and not bought it if I didn’t actually need it, another way you can go if too high. AND come on Woolworths be honest and display everything a shopper needs to know.