Woolworths hit snack lovers with new cheesy treat

The snack aisle in Australian supermarkets has long been a treasure trove of tasty treats.

However, supermarkets also save a slot for exciting new flavours across different regions.

A new kid on the block is set to shake up snack time in The Land Down Under.


Among thousands or millions of treats, one snack stood out as a quintessential savoury treat—the Cheez-It.

Aussies can now get their hands on these cheesy baked snacks in Woolworths.

The supermarket giant was the first to stock their shelves with Cheez-It Snap'd—a lighter, crispier version of the classic cracker, packed with cheesy flavour.

Aussie shoppers can choose between the original cheddar cheese and the cheddar sour cream and onion flavour.


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The Cheez-It Snap’d, which come in two flavours, is now available at Woolworths for $7 per pack. Image Credit: Woolworths


Dan Bitti, Head of Salty Snacks at Kellanova, shared excitement about bringing this legendary snack to Aussie palates.

'Sweet dreams are in fact made of Cheez! Aussies are always on the lookout for delicious snacks, so we're thrilled to bring Cheez-It, a US icon, to Australia for the first time and introduce Aussies to a new way to feed their cheesy obsessions,' he said.

'It's made with real cheese, baked inside and out, and sure to become a new favourite snack—tasting is believing!'


Several food content creators tried the Cheez-It Snap'd.

Online content creator Munch With Des wrote, 'Why did it take me so long to try such greatness?'

'I'm gonna have to get some of those now,' one comment read.

'They are so good! We get a box, and it's almost gone in a day,' another wrote.

Fitness content creator Amber also recommended the Cheez-It Snap'd as a snacking alternative for people monitoring their weight.


Aussies are no strangers to foreign food concepts landing on our shores.

Earlier this year, American pizza chain Chuck E. Cheese expanded to the Aussie market with the help of Royale Hospitality Group.

The expansion is part of their global growth strategy, promising to bring family-centric entertainment and their signature pizza flavours.
Key Takeaways

  • Cheez-It Snap'd, an iconic American snack, is now available for purchase in Australia at Woolworths supermarkets.
  • Australian snack enthusiasts can try two flavours: original cheddar cheese and cheddar sour cream and onion.
  • Kellanova Head of Salty Snacks Dan Bitti is excited to introduce the US snack to the Australian market.
  • Australia is the first country outside the US to sell Cheez-It Snap'd, retailing for $7 per 185g pack.
What do you think about this new snack? Share your thoughts and other snack discoveries in the comments below.
 
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No way would I pay $7.00 for a 185g snack. We should be seeing more Australian made products instead of American crap. Leave the American crap to Costco.
You are DEAD RIGHT. $7.00 for 185g equates to almost $38.00 per kilo. What an exorbitant price for a simple biscuit, realistically a dry biscuit with a cheese taste.
 
It does not state any nutritious value , how it is baked , fried or oven baked . It comes from the USA and usually it is not healthy . Way too expensive anyway . Will not buy it .
 

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