Woolworths faces backlash after drastic hot chook platter price hike
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Delicious food doesn't have to come with a hefty price tag.
So when we heard in 2022 about the secret 'Hot Roast Chicken Sharing Platter' Woolies was offering that was essentially a free chook, we were ecstatic.
At just $25, this platter included two hot roast chickens, valued at $11 each, a 400g pack of pasta salad, a 400g tub of coleslaw, and twelve bread rolls. Add it all up and you're looking at the total retail price of $38 - that makes it a whopping 13 dollars in savings!
Unsurprisingly, customers were loving this deal and they were quick to take to the Markdown Addicts Australia Facebook page to sing its praises.
Recently, though, shoppers were left in utter dismay when the supermarket giant jacked up the prices of their platters. And we're not talking about just a small increase here, folks. Brace yourselves for a shocking 40 per cent hike!
Gone are the days of indulging in a mouthwatering feast for just $25. Say hello to the new price tag of $35 for the beloved Hot Roast Chicken Sharing Platter. That's a $10 increase!
And it's not just the chicken platter that's been hit with the price hikes. The Family Favourites Platter has also gone up to $35 from $25. And if you thought it couldn't get any worse, think again… The Deli Platter For Two has also now increased from $12 to $20. Ouch!
Naturally, shoppers are not happy about this move by Woolies.
One angry customer took to social media to express their disappointment, saying, 'Really disappointed that I ordered my usual hot chicken sharing platter $25 - as advertised online and in the pamphlet. Now it's $35. So much for keeping prices low. Won't be ordering again.'
'Just wondering if the excuse is the “potato shortage” as that seems the go-to excuse for everything. At the prices of your platters now, you're better off doing them yourself,' argued another shopper.
Woolworths has come forward with an explanation for the price hikes. A company representative revealed that their wholesale costs had unfortunately gone up, leading to an increase in prices.
'We've recently adjusted the price of our Deli Platter for Two and Hot Roast Chicken Sharing Platter following wholesale cost increases from suppliers across several of the key components of the platters,' the spokesperson explained.
But fear not, savvy shoppers! Despite the platter price hikes, Woolworths is still working hard to provide other savings to its customers.
The current Woolworths Prices Dropped campaign has seen the price of more than 400 everyday essentials dropped this autumn season, including muesli, frozen vegetables, and yoghurt, to provide customers more value across a wide range of popular products.
And that's not all! You can also reduce the cost of your shopping by joining the Everyday Rewards program. For every 2000 points earned, customers get $10 off their shop. Now, that's what we call a sweet deal.
Hold on to your wallets, everyone - it seems like the days of affordable grocery shopping might be numbered. As prices continue to rise, it's more important than ever to find good deals and savings in supermarkets.
So, do you have any tips and tricks to share with your fellow shoppers? Perhaps you know of a hidden gem in your local supermarket or have a favourite time of day to shop for markdowns. Whatever it may be, share your thoughts and advice in the comments below. We love hearing from you and helping each other out!
So when we heard in 2022 about the secret 'Hot Roast Chicken Sharing Platter' Woolies was offering that was essentially a free chook, we were ecstatic.
At just $25, this platter included two hot roast chickens, valued at $11 each, a 400g pack of pasta salad, a 400g tub of coleslaw, and twelve bread rolls. Add it all up and you're looking at the total retail price of $38 - that makes it a whopping 13 dollars in savings!
Unsurprisingly, customers were loving this deal and they were quick to take to the Markdown Addicts Australia Facebook page to sing its praises.
Recently, though, shoppers were left in utter dismay when the supermarket giant jacked up the prices of their platters. And we're not talking about just a small increase here, folks. Brace yourselves for a shocking 40 per cent hike!
Gone are the days of indulging in a mouthwatering feast for just $25. Say hello to the new price tag of $35 for the beloved Hot Roast Chicken Sharing Platter. That's a $10 increase!
And it's not just the chicken platter that's been hit with the price hikes. The Family Favourites Platter has also gone up to $35 from $25. And if you thought it couldn't get any worse, think again… The Deli Platter For Two has also now increased from $12 to $20. Ouch!
Naturally, shoppers are not happy about this move by Woolies.
One angry customer took to social media to express their disappointment, saying, 'Really disappointed that I ordered my usual hot chicken sharing platter $25 - as advertised online and in the pamphlet. Now it's $35. So much for keeping prices low. Won't be ordering again.'
'Just wondering if the excuse is the “potato shortage” as that seems the go-to excuse for everything. At the prices of your platters now, you're better off doing them yourself,' argued another shopper.
Woolworths has come forward with an explanation for the price hikes. A company representative revealed that their wholesale costs had unfortunately gone up, leading to an increase in prices.
'We've recently adjusted the price of our Deli Platter for Two and Hot Roast Chicken Sharing Platter following wholesale cost increases from suppliers across several of the key components of the platters,' the spokesperson explained.
But fear not, savvy shoppers! Despite the platter price hikes, Woolworths is still working hard to provide other savings to its customers.
The current Woolworths Prices Dropped campaign has seen the price of more than 400 everyday essentials dropped this autumn season, including muesli, frozen vegetables, and yoghurt, to provide customers more value across a wide range of popular products.
And that's not all! You can also reduce the cost of your shopping by joining the Everyday Rewards program. For every 2000 points earned, customers get $10 off their shop. Now, that's what we call a sweet deal.
Key Takeaways
- Woolworths offered a Hot Chicken Sharing Platter deal which saved customers $13 compared to buying the items separately.
- In a controversial move, Woolworths has raised the price of the deal from $25 to $35 - a 40 per cent increase.
- Prices on other popular platters have also increased, with the Deli Platter For Two increasing from $12 to $20.
So, do you have any tips and tricks to share with your fellow shoppers? Perhaps you know of a hidden gem in your local supermarket or have a favourite time of day to shop for markdowns. Whatever it may be, share your thoughts and advice in the comments below. We love hearing from you and helping each other out!