Woolworths expands COOK range with six new slow-cooked dishes for busy Aussies
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As the crisp chill of winter begins to settle across Australia, there's nothing quite like the comfort of a slow-cooked meal to warm the soul.
But let's face it, not everyone has the luxury of spending hours in the kitchen, meticulously preparing a hearty stew or a succulent roast.
Recognising this, Woolworths has ingeniously bridged the gap between our love for slow-cooked flavours and our often hectic lifestyles with their latest culinary innovation.
Introducing the new additions to the Woolworths COOK range: six slow-cooked style meals that promise to deliver all the richness and depth of flavour you'd expect from traditional slow cooking but in a fraction of the time.
Starting at just $3.25 per serve, these meals are a game-changer for time-poor home cooks who don't want to compromise on taste or quality.
The COOK range, already popular among Woolworths shoppers, is expanding to include these convenient options, catering to the 86 per cent of customers who relish the process and results of slow cooking.
Now, with cooking times ranging from 10 to 45 minutes, you can indulge in the slow-cooked experience without the wait.
The new products include the following:
Woolworths Food Developer Carmen Garcia understands the importance of a flavorful, easy and budget-friendly dinner.
‘Whether our customers have 10 or 45 minutes, access to an oven, air-fryer, or stove, we’ve curated easy and budget-friendly meal solutions to help them get a flavourful dinner on the table.’ he said.
‘During winter, we know that customers enjoy hearty meals like roasts, beef briskets, and slow-cooked stews, filling homes with comforting aromas, so we’ve launched these products just in time for the colder months.’
In line with Woolworths’ commitment to supporting local producers, all the meat used in these meals is sourced from Australian farmers.
This ensures the freshness and quality of the ingredients and supports the local economy.
The COOK range's packaging has also been refreshed. It now features clear indications of cooking times, methods, serving sizes, and suggestions to assist with meal planning.
With 19 slow-cooked-style products and 65 in the COOK range overall, Woolworths has seen a significant increase in demand, with double-digit growth since last year.
The expanded slow-cooked product range's top-selling items include the COOK Slow-Cooked Butterflied Beef (700g) and the COOK Slow-Cooked Chicken Breast in Creamy Mushroom Sauce (700g).
If you want to spice things up even more, check out our Cooking & Recipes forum for additional delicious food preparation ideas to satisfy your taste buds.
Have you tried any of Woolworths' new COOK range meals? Share your experiences and favourite dishes in the comments below.
But let's face it, not everyone has the luxury of spending hours in the kitchen, meticulously preparing a hearty stew or a succulent roast.
Recognising this, Woolworths has ingeniously bridged the gap between our love for slow-cooked flavours and our often hectic lifestyles with their latest culinary innovation.
Introducing the new additions to the Woolworths COOK range: six slow-cooked style meals that promise to deliver all the richness and depth of flavour you'd expect from traditional slow cooking but in a fraction of the time.
Starting at just $3.25 per serve, these meals are a game-changer for time-poor home cooks who don't want to compromise on taste or quality.
Woolworths expanded its COOK range with six new slow-cooked winter meals. Credit: Woolworths
The COOK range, already popular among Woolworths shoppers, is expanding to include these convenient options, catering to the 86 per cent of customers who relish the process and results of slow cooking.
Now, with cooking times ranging from 10 to 45 minutes, you can indulge in the slow-cooked experience without the wait.
The new products include the following:
Woolworths Cook Slow Cooked Hearty Beef Casserole With Vegetables 800g ($13 or $3.25 per serve)
Woolworths Cook Slow Cooked Meatballs In Rich Tomato Sauce 800g ($13 or $3.25 per serve)
Woolworths Cook Slow Cooked Italian Style Chicken Casserole 700g ($13 or $3.25 per serve)
Woolworths Cook Slow Cooked Traditional Beef Roast With Garlic & Herb 650g ($15 or $3.75 per serve)
Woolworths Cook Slow Cooked Beef Cheeks In Red Wine Sauce 550g ($16 or $8 per serve)
Woolworths Cook Slow Cooked Pork Rib Rack With Sweet & Smokey Bbq Glaze 900g ($20 or $10 per serve)
Woolworths Food Developer Carmen Garcia understands the importance of a flavorful, easy and budget-friendly dinner.
‘Whether our customers have 10 or 45 minutes, access to an oven, air-fryer, or stove, we’ve curated easy and budget-friendly meal solutions to help them get a flavourful dinner on the table.’ he said.
‘During winter, we know that customers enjoy hearty meals like roasts, beef briskets, and slow-cooked stews, filling homes with comforting aromas, so we’ve launched these products just in time for the colder months.’
In line with Woolworths’ commitment to supporting local producers, all the meat used in these meals is sourced from Australian farmers.
This ensures the freshness and quality of the ingredients and supports the local economy.
The COOK range's packaging has also been refreshed. It now features clear indications of cooking times, methods, serving sizes, and suggestions to assist with meal planning.
With 19 slow-cooked-style products and 65 in the COOK range overall, Woolworths has seen a significant increase in demand, with double-digit growth since last year.
The expanded slow-cooked product range's top-selling items include the COOK Slow-Cooked Butterflied Beef (700g) and the COOK Slow-Cooked Chicken Breast in Creamy Mushroom Sauce (700g).
If you want to spice things up even more, check out our Cooking & Recipes forum for additional delicious food preparation ideas to satisfy your taste buds.
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