Woolworths CEO walks out during 'intense' interview: 'I think I’m done'

In a recent interview with ABC's Four Corners program, Woolworths CEO Brad Banducci found himself in hot water.

The seasoned executive, who has been at the helm of the supermarket giant for eight years, was confronted with allegations of price gouging and the monopolistic nature of Australia's supermarket sector.

The result? A shocking on-air meltdown that ended with Banducci walking out of the interview.



The Four Corners program, known for its in-depth investigative journalism, was examining the contentious issue of how supermarket behemoths Coles and Woolworths profit from rising prices.

Banducci, along with Coles boss Leah Weckert, was invited to share his perspective on the matter.


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Woolworths CEO Brad Banducci reportedly walked out during a heated interview with Four Corners. Image source: Woolworths Group.


The interview took a dramatic turn when reporter Angus Grigg posed a seemingly straightforward question to Banducci.

Referencing Rod Sims, the former Head of the Australian Competition and Consumer Commission (ACCC), Grigg asked, 'Rod Sims says that we have one of the most concentrated supermarket [sectors] in the world, is he lying?'

Banducci's response was swift and defensive.



'It's not true—it is not true,' he retorted, attempting to argue that the industry is, in fact, 'an incredibly competitive market'.

When Grigg tried to reiterate the question, saying, 'I'm sorry, the former head of the [the] ACCC says…', Banducci interrupted him, dismissively stating, '[He's] retired'.

Grigg, taken aback, defended Sims' expertise and integrity, saying, 'I don't think you would impugn his integrity and his understanding of competition law [because he's retired],' and reminding Banducci that Sims had only retired 18 months ago.

Banducci, realising his misstep, asked if his comment could be removed from the interview. 'I shouldn't have said that,' he admitted, requesting the footage be cut.



Grigg, however, stood his ground.

'We're on the record, you've said it…let's just move on,' he said.

'I think I'm done, guys,' Banducci then declared, standing up and walking off the set.

Grigg, surprised, responded, 'Really, you're walking out?'

You can watch the full video below:


Video source: TikTok/@abcnewsaus.


Reflecting on the incident later on ABC's News Breakfast, Grigg described Banducci's reaction as 'pretty startling'.

He added, 'I think it shows you that, there you have the boss of the largest supermarket chain in the country really unwilling to face too many questions. It shows how little scrutiny they've had over the years, and I think that's a really big problem.'



Banducci reportedly returned to complete the interview.

In Australia, Coles and Woolworths control a staggering 65 per cent of the grocery market.

Last year, both companies were ordered to appear before a senate inquiry investigating allegations of price gouging, a practice that hits shoppers already grappling with a cost-of-living crisis.

Coles reportedly blamed suppliers and farmers for the rising costs and revealed that they have been receiving an average of more than 70 requests weekly for price increases from suppliers and farmers.

Furthermore, increased energy, labour, logistics, and packaging costs all contribute to the rising prices of goods, according to Coles.

You can read more about this here.
Key Takeaways
  • Woolworths CEO Brad Banducci walked out of an ABC interview after being questioned about Australia's supermarket sector concentration.
  • The interview was part of the Four Corners program which is examining the profit margins of Coles and Woolworths amid rising prices.
  • Banducci disputed the claim by former ACCC Head Rod Sims that Australia has one of the most concentrated supermarket sectors in the world.
  • Coles and Woolworths, which control 65 per cent of Australia's grocery market, were ordered to appear at a senate inquiry over allegations of price gouging.
What are your thoughts on Mr Banducci walking out during the interview? Have you felt the pinch of rising grocery prices? Share your thoughts and experiences in the comments below.
 
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I know that I will be cast out to Hell and Damnation with this but just watching the appalling language and behavior of the royal commission delegate yesterday I have to support Woolworths for digging in for 2 hours. There are ways and means of obtaining useless data if needed and the only thing that is understandable to most people would be a return on investment (ROI) which Woolworths were prepared to supply. It might be interesting to note that this info is available from the stock market anyhow. I think the Royal Commission need to rethink their approach.
 
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I know that I will be cast out to Hell and Damnation with this but just watching the appalling language and behavior of the royal commission delegate yesterday I have to support Woolworths for digging in for 2 hours. There are ways and means of obtaining useless data if needed and the only thing that is understandable to most people would be a return on investment (ROI) which Woolworths were prepared to supply. It might be interesting to note that this info is available from the stock market anyhow. I think the Royal Commission need to rethink their approach.
No.... keep the pressure up.....In fact, turn it up a couple of notches .... its well overdue....
 
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An interesting bit of news from Vietnam yesterday; some billionairess has just been accorded the death sentence for corruption and what it would appear to have been systematic corporate theft that enabled her to obtain 1000 houses/properties.

Meanwhile, Donald Trump will probably get elected once again as president of the USA.
 
I know that I will be cast out to Hell and Damnation with this but just watching the appalling language and behavior of the royal commission delegate yesterday I have to support Woolworths for digging in for 2 hours. There are ways and means of obtaining useless data if needed and the only thing that is understandable to most people would be a return on investment (ROI) which Woolworths were prepared to supply. It might be interesting to note that this info is available from the stock market anyhow. I think the Royal Commission need to rethink their approach.
Yeah, I guess there are different points of view regarding the behaviour of Banducci when providing evidence to a Senate inquiry. As with most things we all bring something different to the table. It's a good thing to have variations of thought.

I just can't find myself supporting Banducci or Woolworths or Coles in that type of scenario with a Senate inquiry that is looking into fair pricing and whether meaninful competition in supermarkets exists in this country.

I for one think there is a need to shine a light on the behaviour of the duopoly, which in effect, in my opinion, operates as a monopoly on the big issues.

The way I look at it is to question why Banducci didn't want to pass on a simple bit of information to a parliamentary committee. If the information is so meaningless, then why crap on for 2 hours in refusing to answer. It doesn't matter how obtuse the question is, if a person in Banducci's position is happy to treat the inquiry in such a disrespectful way, and waste 2 hours of everyone's valuable time, then what twist has been put on other questions.

There are ways and means of answering a simple question put to you by a senate Inquiry. Probably the way he answered after 2 hours would have been good at the start. It was something like: I don't know the answer and I will take the question on notice.

It would seem that Banducci's, largely PR exercise when he appeared has some appeal, but I don't feel the slightest bit of empathy for him, even if I imagine walking in his shoes.
 

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