Woolworths' BIG change: They’re doing what with their shopping trolleys?!

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



Screenshot 2023-08-21 091727.png
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


Screenshot 2023-08-21 092227.png
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways
  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!
 
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Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Aldi have had these for years ! It’s not a new and innovative idea.
 
Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

who can afford to eat HEALTHY??
 
I pack my trolley as I shop, according to the way I put things away at home. Same thing. Fresh vs frozen vs pantry vs fridge ... etc. I don't need special bags to do this. My eyesight keeps things in order in the trolley.
When they get bagged at the checkout (I don't serve myself by the way), I put my own bags on the conveyer belt, in front of the different sections and they get put in the bags for me.
When I get home, everything is already sorted and I can go straight to each storage site with my bags instead of going back and forth between cupboards and fridge or freezer.
It's not rocket science. I do what I do to make to shopping experience as simple as possible. I have been shopping this ways for many, many years. I like to think it saves the unnecessary roaming involved after bringing the groceries home. Works for me.
 
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Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

I think it’s a bit steep considering how much of we have paid for paper bags, that have keep ripping over and over and over and now they want us to pay $35 for dividers
Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!
 
  • Like
Reactions: Observer
Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Don’t they think we have already paid out enough money on bags? All the money I myself have spent on paper bags only to have them rip before I even get home is ridiculous and if you go to Woolworths and forget a bag they’re the only ones you can buy unless you want to spend a fortune and get a cold bag, it’s just a joke, what happened to the use again good for the environment, plastic bags could use them a dozen plus times? I don’t think I’ll be paying $35 for their divider bag if it was $10 to $15 maybe but you know what people are still going to forget to take it with them when they go shopping 😅😅
 
"Shaking head" what next in
I am totally over having organizations, health department and government bodies tell me what i should or should not do... especially notable once they become aware of one's age they become rather patronising and offensive.. even talking louder in case you are hard of hearing, get jab ) oops,we made a error.
Or " it's time for your annual health assessment please contact the nurse to make appointment" again, a medical clinic.... its time to start your diabetic treatment!( didn't know i was diabetic until a letter was sent to me to start the treatment "... iv asked could i be given the records of a batch number if i was to get the jab. I was asked by a puzzled nurse why would i even need that.. my response.. "for my records if i go ahead and for any undisclosed side effects. " was my response.
"But why would you need that"
My response " can you guarantee that it's safe, no side effects "". No! Ok so then give me the details if i decide to go ahead.

Like i said, once you reach a certain age you are bombarded with many things.
I am grateful for having a gp who actually has a conversation and a joint decision is made Ye between us to either to go ahead with supportive medication or nothing required at all after a discussion.. I'm sure there are many such doctors and we are the better for having them in our lives.
( sorry I've gone off on a tanget here)😇
 
Don’t they think we have already paid out enough money on bags? All the money I myself have spent on paper bags only to have them rip before I even get home is ridiculous and if you go to Woolworths and forget a bag they’re the only ones you can buy unless you want to spend a fortune and get a cold bag, it’s just a joke, what happened to the use again good for the environment, plastic bags could use them a dozen plus times? I don’t think I’ll be paying $35 for their divider bag if it was $10 to $15 maybe but you know what people are still going to forget to take it with them when they go shopping 😅😅
I think the whole saga of doing away with plastic to save the planet was just bs and a different way of raiding our purses... the planet has been here since time immemorial, and the earth has gone through cycles of destruction and regeneration/renewal and that natural cyclic process will continue forever... yes, pick up garbage after yourself and be respectful and not pollute our environment but that's it.. other then renewal of trees, vegetation for oxygen purification and industry perhaps aught to come to the party without haveing to pay the tax which apparently goes into the pockets of the wealthy 1% ... of course the ones jumping up and down the most are the ones who jet around the world with their private jets.. such a joke.
Imo
 
Ridiculous! And aside from the $35, will they provide a strong person to lift that enormous bag of fruit and veggies into my car?
 
Don’t they think we have already paid out enough money on bags? All the money I myself have spent on paper bags only to have them rip before I even get home is ridiculous and if you go to Woolworths and forget a bag they’re the only ones you can buy unless you want to spend a fortune and get a cold bag, it’s just a joke, what happened to the use again good for the environment, plastic bags could use them a dozen plus times? I don’t think I’ll be paying $35 for their divider bag if it was $10 to $15 maybe but you know what people are still going to forget to take it with them when they go shopping 😅😅
Put them back in the car after you've used them. Then they will always be available to you. :)
 
Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

I noticed that these same bags are being sold by woolworths partner Healthy life for $30 ??
On top of this if you are a rewards member you get further discount.
Shame they do not include a couple of freezer bags.
I have written to them about this, so lets hope they do the this for us :)
 
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Reactions: Observer
we have shopped without these for years.......this is just another money grab from Woolies.
As if things are not tough enough these days with inflation and our spending 'budget' is already stretched to the extreme, now they want us to waste $35 before we even get into the store to buy our groceries....get real Woolies. !!!
What's wrong with you people at Woolworths.....isn't over a $Billion in profit enough for you greedy people.
 
we have shopped without these for years.......this is just another money grab from Woolies.
As if things are not tough enough these days with inflation and our spending 'budget' is already stretched to the extreme, now they want us to waste $35 before we even get into the store to buy our groceries....get real Woolies. !!!
What's wrong with you people at Woolworths.....isn't over a $Billion in profit enough for you greedy people.
Fair point
 
Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Wouldn't touch it with a barge pole. Just another costly gimmick to get people to spend more. Just dump all the highly processed "foods" in the supermarkets, buy fresh where you can, tinned if you need to, like sardines and tomatoes. Eat only real food and dump the idea meat is dangerous. Just a ploy to get you buying high cost rubbish
 
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Reactions: Observer
IF they were available in a pack of smaller ones which fit the small trolleys like Aldi and Coles use, I would THINK about them BUT I would probably find some standard bags to use instead. Love the idea, why did I never think of it before.?
 
Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.


Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.



View attachment 27929
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife


But as fantastic as this sounds, these dividers come at a price: $35, to be exact.


The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.


View attachment 27930
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife


The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.


Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:



The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.


One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

  • Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  • These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  • Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  • Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.


As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!
 
I suppose that they mean well, but they are too expensive. I doubt this will be a long-term success.
 

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