Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.
  

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

 

[Observer]

I have had Aldi's version of these for some now and I paid $19.95 for them.

And we got 5 bags too Least l did

 

[Rob44]

Another supermarket scam to make a dollar. Simple.

 

[Annna]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

It sounds like Woolworths is on a fact finding mission for future marketing to maximise profits.

Self serving and charging customers for data it collects for the organisation.

Something that Woolworths should be doing with trolleys is installing braking systems to restrict them to the boundaries of their stores/carparks because the numerous stolen/abandoned trolleys that litter our streets are an eyesore and often used as garbage bins by passersby.

Woolworths should spend money on this practical step to keep them at their store sites.

 

[MC12]

Perhaps their strategy is for shoppers to buy everything from one supermarket - Woollies, instead of what many do, shop around to get the best value from Coles, IGA, Aldi as well

 

[JayEeGeeP]

I bought these divider bags for about $10 somewhere around twenty years ago and still have them and only use one sometimes two of them, quite handy but doesn't make me separate my groceries.

 

[Ronloby]

Woollies or anyone else is going to tell me what I should be buying when I am shopping for the family. Too far over the top as far as I am concerned. Complete BullS***.

 

[Tipsy]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

I will definitively NOT be buying into this BS, I wouldnt use them even if they were given to me

 

[Cattersfan]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Another way of dumbing down our society by assuming we're too silly to think for ourselves. If you can't make good choices of your own when shopping, pretty coloured bags aren't going to make that difference. Though, I guess if you're also dumb enough to pay for that privilege, they may have a point. Just another take-the-money-and-run initiative to boost next year's profit base for both these companies.

 

[Janice McKay]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

They have just copied Aldi's divider bags which have been out for a while and not at $35.00.

 

[WADuck]

"Shaking head" what next!

Hey Ricki I was happy to see that you won Bingo today, well done.

 

[Joydie]

It would be interesting to see how different demographics react to these. I'm tipping that the greatest uptake will be in high income areas. They don't have the struggle with the cost of living like those living in low to middle income areas. Since they don't have these worries, they have the time and energy to virtue signal. This'll be right up their alley in my view.

 

[WADuck]

We shoppers are obviously just too dumb to buy the items we need, want and can afford. Thanks big brother Woolies. Oh I think you got our message about your Voice promotion as well

 

[kaza60]

Really !!!!! People are not going to pay $35 for these dividers . This is the most ridiculous thing I've heard.

I don't think dividers are going to stop people buying what they want.

People know what they want and don't want and dividers are not going to change a person's mind.

I think healthy life and woolworths have combined to make money of people. If they were really concerned and wanted to do this they would add this to at least 50 % of their trolleys by putting permanent coloured dividers in .

This is not a new creation, you have able to buy these but not in these colours for years.
I have some bought back about 20 years ago.

 

[Pensioner Trudy]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

 

[Valetta]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Are you kidding cant afford that will there be normal trolleys available still

 

[Rose855]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Has nobody seen the bags that ALDI has had for years. I think there is four in a set, different shades of blue, attached and detachable for ease of packing into the car and home and they cost me $10.00 at the ALDI store in Gippsland! Way to go Woolies, copying much????

 

[Jay Jay]

Go fully 'woke preachy', Woolworths, and just sell what YOU deem the 'right' foods. After all, this move informs us your business 'leaders' think we are too childish to make our own informed choices.
Why not go the whole hog and move on to all the other categories of merchandise in your stores and censor them too.
See how long your business lasts then.

A huge amount of what is contained in a supermarket could be classed as non-essential. How hypocritical of this company to now say they are concerned for our welfare.

What an utterly counter-productive, patronising, dishonest move. All in the hopes of parting a significant sum of money from gullible customers.

 

[Cheezil]

Was

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Waste of money! Tax dodge?

 

[joshram]

Probably no different to the trolley bags that were available a few years ago, and probably still are. I tried them but found they were more bother than they were worth.

I removed the dowels in mine and use them as ordinary shopping bags.

 

[Vinylted]

I have a load of bags all used in bygone days, but as I have orders to the boot, they come in re-useable plastic bags which no longer fit bins, and they don't accept to recycle! Rip-offs everywhere they can.