Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
  
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
  
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
  
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.
  

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

 

[Barbara V]

I always separate my food I do get couple treats but know what I need and have a shopping list and stick to it pretty well

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

9

 

[IAN3005]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

bah ha ha ha how ridiculous

 

[Abby2]

In my opinion from an economic viewpoint, these bags are an improvement on the EXPENSIVE paper bags which have one usage and often your groceries wind up on the ground.
Fancy chopping down trees for them.
Also if you use self checkout they would be handy for that.

 

[Suzanne rose]

I don't look at it so much as dividers but more about the strength and ease of carry bags but l hear what you are saying. Bought a set of "plain" ones from Aldis a couple of years ago and haven't looked back. Just saying.

Yeah at a cost of $2 each

 

[Vio Kot]

They may want to know our weight

They'll add scales to the equation

 

[Vio Kot]

Who comes up with these ridiculous ideas. They can't lower the cost of their grocery items, yet pay people to come up with this . How can you be health when everything fresh now costs an arm and a leg. Time to start creating/continuing the backyard gardens once again or community gardens for fresh fruit and veg with the amount of rates we pay.

 

[KAY BROOKS]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

MY ANSWER IS SIMPLY. "NO". END OF STORY

 

[Observer]

Woollies or anyone else is going to tell me what I should be buying when I am shopping for the family. Too far over the top as far as I am concerned. Complete BullS***.

I don't think anyone is telling what or what not to buy

 

[Observer]

Yeah at a cost of $2 each

Actually cost a little more than $2 a bag but strong and long lasting

 

[Observer]

Pretty sure I am capable of working out whether I am buying healthy food or chocolate biscuits and potato chips. I find this a stupid idea. I think we are perfectly able to shop for a healthy diet without dividers. The only reason I am not buying the quality of meat or some of the options like avocados/semi dried tomatoes/olives etc that we used to love is because I have to spend on the more basic fruit and veg and meat because that’s only how far my money goes.

I don't believe it actually means that whatever is on the outside of the bag is what you should buy and put in it. Who says you have to????

 

[Antila]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

I already use them and they are great

 

[Abby2]

I already use them and they are great

Thanks for sharing that with us Antila -
hope they have some at our Woolworths

 

[Ricki]

Hey Ricki I was happy to see that you won Bingo today, well done.

Thanks, first time. I was beginning to think it would never happen

 

[Big M]

Don’t always want the amount of items for each divider -,how on earth do they know what I have at home so won’t need in my shop? It is just rediculous!

 

[Jennylolo]

and the large bags mean overloaded and "heavy". I don't have many items put in any bag. And I wouldn't be putting all dairy and alternative in one either as I put cold/freezer goods together and packets separate. There's no cold bag amongst these. What's more these fill the trolley and that's the deep ones! What about toiletries, pet food, etc. Food is not all that is sold. This has no place to put anything but food = overspend on food! And to say healthy choices- there is no generic fits all with all the health issues/allergies/intolerances people face. Who really thinks they can tell people what to buy. And what the cashier/packer is going to make those choices for you as to which bag they will go back in- hardly- they just fill spaces with whatever fits. Honestly this is crazy dictatorship.

 

[Bob Bish]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

 

[Aussie D]

Good Grief! $35-00 for coloured trolley dividers to show me I am not purchasing enough of the five essential food groups - when I can do it for FREE just by looking into the trolley? Whatever will be the next money-making idea they will "encourage" me to adopt to improve my health, waste my money and make their Shareholders rich? I believe that they have gone absolutely stark-raving mad!

Too funny Tervueren, but I wholeheartedly agree.

 

[Bob Bish]

Seems like a good idea but $35.00 really.

 

[Peter H Moors]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

Aldi have been selling these for years, and they are cheaper than Woollies!

 

[John Prior]

Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?

The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.

Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.

This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.

A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.

View attachment 27929

Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife

But as fantastic as this sounds, these dividers come at a price: $35, to be exact.

The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.

Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.

View attachment 27930

The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife

The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.

Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.

You can watch the 2023 Living Health Report here:

​

The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.

One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’

Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.

Key Takeaways

• Woolworths is introducing optional trolley dividers, allowing shoppers to sort their groceries into five labelled compartments in an initiative for healthier choices.
• These dividers are not free and cost $35, prompting criticism during a time of significant cost-of-living stress for Australians.
• Healthylife, the wellbeing website co-organising this initiative with Woolworths, reports that Australians are not purchasing enough essential food groups according to their data.
• Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promo video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.

As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.

We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!

No way will I "invest" in trolley dividers- John Prior