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When technology gets too clever for its own good: Why 'Mitchell' is now a dirty word according to this fast food chain’s computer

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When technology gets too clever for its own good: Why 'Mitchell' is now a dirty word according to this fast food chain’s computer

compressed-william-boateng-1QbpuYgYScQ-unsplash.jpeg When technology gets too clever for its own good: Why 'Mitchell' is now a dirty word according to this fast food chain’s computer
Image source: William Boateng / Unsplash.

There's nothing quite like the feeling of being told off by a machine, especially when you're just trying to order some chicken and chips.



That's exactly what happened to Mitchell from Sydney when he popped into his local KFC for a quick bite, only to have the self-service kiosk essentially wash his mouth out with soap.





The trouble started when Mitchell typed his perfectly ordinary name into the ordering system, only to be met with a stern digital rebuke: 'Please try again, the word is not allowed.'



His crime? Having the audacity to be named Mitchell - apparently because his name contains the word 'h*ll.'



What Mitchell experienced has a name, and it's been plaguing the internet for decades.




compressed-image (12).jpeg
Image source: Reddit.




It's called the 'Scunthorpe problem,' named after the English town that found itself blocked by overzealous content filters because it contains an unfortunate four-letter word.





The problem occurs when automated systems designed to block offensive content cast their net so wide they catch innocent words, names, and phrases.



Recent examples include social media’s moderation system flagging posts mentioning 'Luigi' (thanks to Luigi Mangione making headlines), and even the US Department of Defense mistakenly removing references to the historic Enola Gay aircraft.




’As many services convert to digital based on human-machine communication technology, older adults face considerable challenges.’

— ScienceDirect research study



While younger tech users might laugh off these digital hiccups, research shows older adults face particular challenges when services convert to digital systems, especially when self-ordering kiosks are made to seem familiar but don't behave as expected.



The 'digital divide' affects many seniors who struggle with accessing and using modern devices due to limited familiarity with technology, and while some have adapted, others face real difficulties navigating apps and digital tools.



Mitchell's experience resonates because it highlights how these systems can make a simple task—ordering food—unnecessarily complicated and embarrassing.




What is the Scunthorpe problem?


Named after the English town repeatedly blocked by internet filters, the Scunthorpe problem occurs when automated content filtering systems wrongly flag innocent content because it contains letter combinations that spell out prohibited words. Examples include blocking 'Cassandra' (contains '*ss'), 'Nasser' (contains '*ss'), or 'Mitchell' (contains 'h*ll').




The issue stems from using basic 'substring matching'—the oldest and most straightforward way to do automated text moderation using lists of keywords related to potentially problematic content.



As one social media user astutely observed about Mitchell's situation, 'It's just using basic substring matching of characters. Whoever got the job to program this lied on their resume.'




Source: Reddit.



More sophisticated systems use language models that consider context and culture, understanding that the same word can appear in different contexts—some problematic, others completely innocent—but many businesses still rely on the cheaper, cruder approach.





KFC itself has been struggling with customer satisfaction, experiencing monthly traffic declines of 2-12 per cent every quarter in 2024 and 2025, with overall sales down 5 per cent in 2024 and a further 4 per cent decline in early 2025.



While self-service technology is meant to improve efficiency, incidents like Mitchell's suggest it might be driving customers away.



The problem extends far beyond fast food. Social media platforms like TikTok have laid off 700 human moderators in favour of AI systems, creating what experts call a 'fighting fire with fire' mentality, using AI to moderate AI-generated content.



Did you know?

When you encounter these digital gatekeepers, here are some workarounds:

Dealing with overzealous kiosks

  • Try variations of your name (like 'Mitchel' instead of 'Mitchell')
  • Use initials or a shortened version when possible
  • Don't take it personally - it's a programming flaw, not a judgement
  • Ask staff for help - most are understanding about these technical glitches
  • Consider it might be faster to order at the counter anyway



Read more: Today’s receipts are twice as long...but half as useful! Here's what's missing





Have you had your own run-in with an overzealous computer system? We'd love to hear about your experiences—and any clever workarounds you've discovered—in the comments below!

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for a start WOKE means "I woke up in the morning" The alternative hasn't been used since Shakespear's day. I still don't know what it means these days. Same goes for "bespoke".
As to these wretched machines, I tried to purchase multiple copies of 2 books from AMAZON but could not pay for them thanks to stupid machine. A couple of days later I got an email from them telling me I still had a book in my cart. I replied that I'd actually ordered 3 copies of that book plus 3 of another. I explained that I was unable to pay for them as the robot wouldn't let me get to "pay" and asked if a human being could please ring me I'd happily fix the problem. Naturally I got not one word back from them.
WOKE definition We whO Know Everything
 
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Mainly from the history of the Holocaust and today, Israel. I get at least 30 news posts a day, also with confirmation from Muslim Israelis and Muslims and from around the world.
In fact, if you know the history of how the Holocaust started, you don't have to get news today.

It's exactly the same!... the enemy (Nazis) started the war in WW11, Hamas (as usual) started it on Oct 7th 2023,
Nazis contaminated the world with propaganda, such as Jews kidnapping and murdering children for their organs, factory contaminated water became an accusation of Jews poisoning drinking water... not much difference today,
Muslims accusing Jews of what THEY are actually doing in Gaza. Shooting civilians and forcing them to BUY the donated food.
A lot of them have even ADMITTED to it... and proudly too!

I lived in Israel for over 3 years and saw all this shit with my own eyes!!!!
When they were given Gaza in 2006, multiple thousands were starving, and for the past 20 years, Israel has sent tonnes of food and medication to Gaza - DAILY!
Why,? Because in the 20 years the Palestinians have lived in Gaza, all they have accomplished is racking up a weapons and building tunnels - Hamas did NOTHING for their civilians!

I will be very happy to forward some of the posts I get via email, if you wish.
Feel free to contact me via a private message on this site.



❤️ ❤️ ❤️
FACTS matter and so does context.
Gaza was not “given” to Palestinians in 2006. In 2005 under PM Ariel Sharon, Israel withdraw settlers, but never gave up control. It still controls borders, airspace, imports, exports, population registry and movement of people - which is why the UN and the Red Cross still classify Gaza as “occupied” territory. Palestinians did not gain full control over Gaza as an independent entity — they were left politically isolated and economically strangled.
The idea that Israel is "generously" supplying food and medicine ignores the basic legal reality: when you control a population's access to essentials, you are obligated under international law to provide for them. That’s not goodwill — it’s responsibility.
Sharon was not motivated by peacemaking goals. In fact, he had long opposed the peace process and rejected the Oslo Accords.
(Sharon’s top advisor Dov Weisglass famously said:
“The disengagement is actually formaldehyde… It supplies the amount of formaldehyde that is necessary so there will not be a political process with the Palestinians.”)
(Translation: The plan was designed to freeze the peace process, not advance it. )(Haaretz News)
And let’s be honest - equating Palestinians to Nazis isn’t just historically offensive — it’s inflammatory rhetoric that does nothing but spread hate and block understanding.
Selective memory and propaganda dressed up as fact does not help anyone.
Let’s hope people will not stop asking: “Is this right?” Otherwise, they will just ask “Can we get away with it?” I definitely would not want us or anyone else to be on the receiving end of “might is right”. Who controls the narrative? Follow the power and the money and ask why and who benefits?
 
I'll skip some details. In 2019-2020, the NBN couldn't be installed in my house because I didn't have The Box. I visited a Telstra shop, no explanation re The Box but I was shown a computer screen showing there was a connection to my address. My invitation for the employee to come show me at home wasn't accepted. Trouble is, Google told me I don't live there when I tried to sign in with a Telstra dongle. I think that's what it's called. My landline was disconnected, couldn't be reconnected, therefore no NBN. Last month an Aldi promotion site kept asking me to input a valid Australian address. I've lived here for 59years.
After reading Mitchell's story, I've examined my address. Is 'avenue' blacklisted? Or is it Nue, naked in French?
 
Mitchell has been used as a first name since the early 1800s at least.

I went to school with a Mitchell who was born in 1958.
An expression I've used long as I can remember is when someone annoys you, you remind them them there is a big one in SCUNTHORPE?


I;LL TELL YOU
WHAT'S WRONG
WITH SOCIETY TODAY

NO ONE DRINKS
FROM THE SKULLS
OF THEIR ENEMIES
ANYMORE
 
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FACTS matter and so does context.
Gaza was not “given” to Palestinians in 2006. In 2005 under PM Ariel Sharon, Israel withdraw settlers, but never gave up control. It still controls borders, airspace, imports, exports, population registry and movement of people - which is why the UN and the Red Cross still classify Gaza as “occupied” territory. Palestinians did not gain full control over Gaza as an independent entity — they were left politically isolated and economically strangled.
The idea that Israel is "generously" supplying food and medicine ignores the basic legal reality: when you control a population's access to essentials, you are obligated under international law to provide for them. That’s not goodwill — it’s responsibility.
Sharon was not motivated by peacemaking goals. In fact, he had long opposed the peace process and rejected the Oslo Accords.
(Sharon’s top advisor Dov Weisglass famously said:
“The disengagement is actually formaldehyde… It supplies the amount of formaldehyde that is necessary so there will not be a political process with the Palestinians.”)
(Translation: The plan was designed to freeze the peace process, not advance it. )(Haaretz News)
And let’s be honest - equating Palestinians to Nazis isn’t just historically offensive — it’s inflammatory rhetoric that does nothing but spread hate and block understanding.
Selective memory and propaganda dressed up as fact does not help anyone.
Let’s hope people will not stop asking: “Is this right?” Otherwise, they will just ask “Can we get away with it?” I definitely would not want us or anyone else to be on the receiving end of “might is right”. Who controls the narrative? Follow the power and the money and ask why and who benefits?
Who controls Gaza now?

HAMAS!!
 
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Who controls Gaza now?

HAMAS!!
That’s not actually the point I was making. My post wasn’t about who currently holds power in Gaza — which is, by the way, a rapidly changing situation — but about challenging the narrative that Israel’s 2005 withdrawal was purely a “goodwill gesture.”
Your response is sidestepping the deeper questions — like who benefits from this ongoing conflict, how misinformation shapes public opinion, and what’s being justified in the name of security or retaliation.
Whether or not Hamas has control now doesn’t erase the need to ask the bigger question.
 
Some years ago, I created the nickname for myself Da Gordofather. My 1st name is Gordon, Australianised to Gordo, while working with a large number of people half my age.
To my disbelief, The nickname Da Gordofather was rejected by a business that I was interested becoming a customer of because of Da Go - Dago!
I made it clear that I wasn't changing my "nickname" to suit them, or anyone else. They lost my business and I took to social media to express my thoughts. I WASN'T alone . . .
 
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