This Mother's Day display at Woolworths causes uproar: ‘Go on, spoil your mum!’

Mother's Day is a special occasion to honour and celebrate the incredible women who have nurtured and supported their children and grandchildren through thick and thin.

It's a day for showing appreciation and love, often with thoughtful gifts and gestures.

However, a recent Mother's Day display at a Woolworths store has sparked a fiery debate online, leaving many to question the message it sends about the roles and expectations of mothers in society.



A Woolies shopper took to social media to share an image of the store's Mother's Day gift selection, which, at first glance, seemed to include the usual suspects: stuffed toys, slippers, and mugs adorned with Mother's Day sentiments.

But upon closer inspection, the display also featured items that struck a chord with many—large containers of Palmolive dishwashing liquid, Cold Power laundry detergent, dishwashing tablets, and even $50 woks were nestled among the pink-themed gifts.


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A Mother’s Day display on Woolworths showed Mother’s Day branded gifts alongside cleaning products. Credit: Reddit


'Go on, spoil your mum on Mother's Day!' the user sarcastically captioned the image.

‘I don’t even know where to start on this cluster f*** of fail.’

The sentiment was echoed by many who felt outraged, with comments pouring with criticism.

‘Because every mum wants her image to be reduced to that of primary housekeeper and collector of cheap, pink plushies,’ one said.

Another said, ‘No, no, nothing quite says “I love you, mum” like bulk liquid Cold Power. If it was Omo, then it would just be insensitive.

A third added, ‘What adult woman would want a fluffy pink soft toy? [What] do they think we are, toddlers?’



However, amidst the intense reactions, some offered a different perspective, suggesting that the cleaning products might not have been intentionally placed with the Mother's Day gifts.

Another social media user, believed to be a Woolworths employee, explained the placing of these products.

‘The stuff on the left is just leftover from an allocation all stores got a few weeks back. “Bulk” version of stock Woolworths sells with a “while stocks last” ticket price,’ they said.

‘Not only do stores often get given more stock than they need, but they’ve got limited promotional space, and when various events are being hammered out, it leads to weird displays like this as staff try and find places to put everything.’



While the display alarmed some, others humorously argued that they would prefer practical gifts like cleaning supplies over traditional Mother's Day trinkets.

'Honestly, buy me everyday consumables over a giant burden of a mass-produced teddy bear every day of the week,' one commenter said.

‘Do I have to keep that thing until I die? Or eventually have to feel bad for getting rid of the impulse buy you’ve been conditioned to give me on a particular day?’

‘Laundry liquid/dishwashing powder and a small card would be amazing. I can keep a card, but I can’t keep that monstrosity of a bear.’

Another said, ‘I’d rather have the dishwasher tablets than any pink b******t.’

A third added, ‘Considering the price of them these days I’ll happily accept a gift of dishwashing tablets. I mean, it’s free dishwashing tablets.’

‘I get my parents dishwasher tablets or laundry powder, etc., every Mother’s Day/Father’s Day. It started off as a joke gift, so it meets the narrow niche of running joke/useful gift,’ another shared.



The discussion also sparked a broader conversation about what mothers truly desire for Mother's Day.

‘Asked mum what she wants, and she said “If everyone could f*** off and leave me alone for ten minutes that’d be lovely [darling].” She’s 60,’ one user said.

‘As a single mum, I feel this in my bones,’ another agreed.

A third said, ‘I would like a card from my child, a (nice) meal I don’t have to cook, and a couple of hours to myself to read a book or something. That’s all, thanks.’



As Mother’s Day draws near, we rush to find the perfect gifts to express love and gratitude. But not everyone has our best interests at heart.

In a previous story, ANZ warned consumers to be vigilant against online shopping scams as Mother’s Day approaches, taking advantage of the occasion's sentimentality. You can read more about the story here.
Key Takeaways
  • A Woolworths Mother's Day display has sparked a mixed reaction on social media due to the inclusion of bulk cleaning products and cooking utensils alongside traditional gifts.
  • Some believed the items, which included dishwashing liquid and laundry detergent, inappropriately suggested mothers' roles are primarily in cleaning and housekeeping.
  • Some social media users, however, appreciated the practicality of receiving everyday consumables as gifts, arguing against cheap, pink plushies and other stereotypical Mother's Day items.
  • Discussions on the post also revealed a diversity of opinions on what would constitute the ultimate Mother's Day gift, with many favouring time alone, a meal they didn't have to cook, or a simple card.
Have you ever received a gift that missed the mark or one that was unexpectedly perfect? Share your stories and let us know in the comments below!
 
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I know I’d prefer cleaning products as they are so expensive these days rather than a teddy 🐻 that I’d give to my neighbours kids anyway.
Light 💡 moment what about a sex toy that’d do me nicely, oh dear I got so excited I forgot I don’t have kids.🤣🤣
 
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I think Mother's day and Father's day has got far too commercialised. It is not meant to be about putting money in retailers pockets but a token of love to our parents and grandparents. We should be showing we love them all the time with kindness and small deeds.
 
I have never really expected anything much for Mother's Day. Always loved those useless hand made gifts, many if which I still have. I usually get flowers delivered now.
Never received anything from hubby and I've never given him anything for Father's Day.
It is such a commercial venture, especially with ads for big ticket items or expensive jewellery. Wrong!

My FIL called my husband yesterday to wish Me happy mother's day. No no no.
 
I know I’d prefer cleaning products as they are so expensive these days rather than a teddy 🐻 that I’d give to my neighbours kids anyway.
Light 💡 moment what about a sex toy that’d do me nicely, oh dear I got so excited I forgot I don’t have kids.🤣🤣
Another gem which had me rolling on the floor with laughter!!! :ROFLMAO:
 
I have never really expected anything much for Mother's Day. Always loved those useless hand made gifts, many if which I still have. I usually get flowers delivered now.
Never received anything from hubby and I've never given him anything for Father's Day.
It is such a commercial venture, especially with ads for big ticket items or expensive jewellery. Wrong!

My FIL called my husband yesterday to wish Me happy mother's day. No no no.
Why would you expect anything from your husband for Mother's Day? 🤔 You're not his mother and he's not your father.

I've never given my wife anything on that day and she's never given me anything for Father's Day.
We've got a son that likes giving his mum presents, but I'm not bothered if I get anything or not on Father's Day.
 
I dont expect anything for Mothers day but just the love from the children was always enough. My husband and I do not exchange gifts on these occasions as I am not his mother and he is not my father
 
Why would you expect anything from your husband for Mother's Day? 🤔 You're not his mother and he's not your father.

I've never given my wife anything on that day and she's never given me anything for Father's Day.
We've got a son that likes giving his mum presents, but I'm not bothered if I get anything or not on Father's Day.
Good logic which I never thought of. My Dad bought Mother's Day presents but I always gave them to Mum.
 
Oh for gods sake grow up ! This woman has a serious problem......why on earth would you go to social media?? JUST WHY?? ...God help us if there was NO SOCIAL MEDIA!!..you don't like it tough! Take out a billboard in times square!
 
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I know I’d prefer cleaning products as they are so expensive these days rather than a teddy 🐻 that I’d give to my neighbours kids anyway.
Light 💡 moment what about a se vv b]

I know I’d prefer cleaning products as they are so expensive these days rather than a teddy 🐻 that I’d give to my neighbours kids anyway.
Light 💡 moment what about a sex toy that’d do me nicely, oh dear I got so excited I forgot I don’t have kids.🤣🤣
Really Littleboys you are the giddy limit ! There is no stopping you you naughty girl lol
 
I seriously couldn't give a flying fig what they advertise,,,if I want it I'll buy it if not don't worry about it,,good grief there is more in this world to worry about than an advertisement
 
My son lives interstate, so for Mother's Day, he gets either a meal or dessert delivered for my husband and me to enjoy and rings afterwards to make sure we go it alright and if it was ok.
A beautiful meal and video chat shared virtually with a loved one far away is about as good as it gets.
Awww that’s really sweet💖enjoy your mother’s day.
 
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Since both our kids do shift work more often than not they are working. I always get a nice text with a picture of a love heart, bunch of flowers or such like. I am quite happy with that. My best ever gifts were a bunch of flowers with a handwritten card from my daughter a few years ago when she was in America walking from Mexico to Canada. She had organised them in March with the local florist before she left. It made me cry when I got them. My son , partner and kids got me a canvas picture with the words, someone special calls me grandma on it and photos of the kids in the letters of the words. So special. another year they got me a keyring with the words, this grandma belongs to, and little metal people figures attached with the kids names on them. Also so special. Simple but precious gifts I will cherish forever. But a nice phone call or text is all I ever want from them, hubby is the same for Father’s Day.
 

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