Third major price hike drives customers away, time to switch providers

If you’re a Telstra customer, you might want to brace yourself before opening your next bill.

Australia’s largest telco has just announced yet another round of price hikes—its third since August last year—leaving many loyal customers fuming and threatening to jump ship.

With the cost of living already biting hard, is it time to reconsider your phone and internet provider?


From 1 July, most of Telstra’s postpaid mobile, mobile data, and home and small business internet plans will increase by $3 to $5 per month.

Here’s a quick look at some of the new prices:
  • Mobile Bundle 25GB: $52 → $57
  • Basic Plan 50GB: $65 → $70
  • Essential Plan 180GB: $75 → $80
  • Data Bundle 10GB: $10 → $15
  • Small Plan 30GB: $25 → $30
  • Medium Plan 100GB: $58 → $65 (with a data increase from 75GB)
  • Basic Internet Plan 25 speed: $89 → $93
  • Essential Internet Plan 50 speed: $105 → $109
  • Premium Internet Plan 100 speed: $110 → $113

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Another round of Telstra price hikes has been announced, with mobile and internet plans set to rise by $3 to $5 a month from July 1—prompting threats to leave from customers. Credit: Facebook


There are a few silver linings: the Premium 100/40 speed Small Business internet tier will drop from $140 to $125, and the Ultimate (250 speed) and Ultrafast (1000 speed) plans will also see small reductions.

Starter mobile, starter NBN, premium mobile plans, pre-paid mobile, home phone, satellite, and 5G home internet plans will remain unchanged.

Telstra says the extra money will improve its mobile network, boost reliability and security, and respond to the ever-increasing demand for data as more Aussies connect smart devices at home.


The company’s group executive, Brad Whitcomb, announced an $800 million investment over the next four years to 'extend our leadership and deliver customers the most advanced, resilient and reliable mobile network in the country.'

They’re also promising new features, like satellite-to-mobile messaging, allowing customers to send and receive texts from almost anywhere in Australia—even in remote areas with no mobile coverage.

Plus, Telstra says it’s ramping up 24/7 network monitoring to help protect against scams and offering 4G backup to keep customers connected during outages.

Despite Telstra’s assurances, many long-time customers are clearly frustrated, with social media flooded by complaints.

One user, a customer for over 25 years, announced they were leaving, saying Telstra had done nothing to justify the price hikes and that as a pensioner, they couldn’t keep up.

Another described the situation as 'typical Telstra,' criticising the company for charging more without improving service despite five years of rising costs.


A third added sarcastically that it felt like only yesterday that prices had gone up again, highlighting the frequency of the increases.

It’s not just Telstra, either. Optus recently announced its own price increases of $2 to $6 per month for mobile plans, effective 4 June.

It seems the whole industry is feeling the pinch—and passing it on to us.

If you’re feeling the financial pressure, you’re not alone—many Australians, particularly those on fixed incomes or pensions, are actively looking for ways to cut back.

One of the most effective steps is to compare providers, as smaller telcos like Aldi Mobile, Amaysim, Boost, and Aussie Broadband often use the same networks as the major companies but offer better value.

Websites like WhistleOut and Finder can help you find the best deals in your area.


It’s also worth checking if your current provider offers loyalty discounts—sometimes, just the threat of leaving is enough to unlock a better deal.

Reviewing your usage can help; if you’re paying for more data or speed than you need, a cheaper plan might suit you better.

Bundling your mobile and internet services could lead to savings, and before switching, always check for hidden fees or contract conditions to avoid unexpected costs.

Telstra does have the widest coverage in Australia, which is a big plus if you live in a rural or remote area.

Their customer service and network reliability are often rated highly, and the new investments could mean better service in the future.

But for many, the constant price hikes are just too much to swallow.


In other news, Telstra's price increase for mobile plans affected prepaid customers since 27 August 2024 and postpaid customers since 22 October 2024.

Monthly fees rose by $2 to $4 across different plan levels. Premium plans increased from $95 to $99 per month, basic plans from $62 to $65, essential plans from $72 to $75, and bundle plans from $50 to $52. You can read more about it here.
Key Takeaways

  • Telstra customers are threatening to leave after the company announced another round of price hikes, with most mobile and internet plans increasing by $3 to $5 a month from July 1.
  • Many long-term customers voiced their frustration online, saying they’ve seen repeated price rises without any noticeable improvement to service or value.
  • Telstra says the price increases will allow them to invest $800 million more in their mobile network over the next four years and promise faster speeds, better security, and new features like satellite-to-mobile messaging.
  • Not all plans are affected—prepaid mobile, home phone, satellite, 5G home internet and some entry-level and premium plans will stay the same or even drop in price, with some small business and high-speed tiers seeing slight reductions.
Are you a Telstra customer? Have you already switched providers, or are you planning to? How do you feel about the rising costs of phone and internet services in Australia? Share your experiences and tips in the comments below—your advice could help a fellow member save money!
 
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Does these companies think that people are made of money? The Pensioners.
find it the hardest to stay connected, maybe everyone should go back to writing letters again. I know that I will have to look very hard at this particular situation. Or just change my provider.
 
  • Like
Reactions: PattiB
Telstra suck! The only reason I’m staying with them is it’s just too hard to change my phone number on all the places I’m signed up to.
 
  • Wow
Reactions: PattiB
I live in a 'regional' area on the east coast...Telstra is absolute shit. Optus is the only phone service here so not a lot we can do.
 
  • Wow
Reactions: PattiB
I’m about to change my mobile to pre-paid with another provider. My husband changed his last year & hasn’t had any problems so I’m doing the same. Our boy worked it all out for us, so that our needs are met & we only have to pay an annual amount. I couldnt cope if I had to do it every month. I just hope that Telstra don’t make it too hard to retain my number, Ted had no problems so I’m sure I won’t either, then we will be totally Telstra free. Considering Ted was employed by them for years, it’s a move we thought we’d never make.
 
On another note.
A friend had been trying to tell Telstra to stop billing her fathers account on account he has been dead for 18 months despite friend sending death cert to Telstra. Money grabbing #$%%@#s
 
  • Wow
Reactions: PattiB and DLHM
I’m about to change my mobile to pre-paid with another provider. My husband changed his last year & hasn’t had any problems so I’m doing the same. Our boy worked it all out for us, so that our needs are met & we only have to pay an annual amount. I couldnt cope if I had to do it every month. I just hope that Telstra don’t make it too hard to retain my number, Ted had no problems so I’m sure I won’t either, then we will be totally Telstra free. Considering Ted was employed by them for years, it’s a move we thought we’d never make.
We changed from Telstra to Aldi a few years ago. Optus was not reliable in our area. Needless to say, Aldi has been marvellous. After buying the sim card from Aldi, it was all transferred on the same day. We have our same telephone numbers.
 
  • Like
Reactions: PattiB
I changed carriers to Southern Phones I was with Telstra I was having major issues with my payment not going through every month I would try to call the local Telstra shop no answer so I would have to drive 60km to the Telstra shop apon arrival I would be asked by the person at the front why I was at the Telstra shop after I explained everything I was told to go to counter to pay the account.
After several months of this I got sick of this crap so I have my phone with Southern Phones and internet with Aussie Broadband.
Since I changed I have not had a problem with either carrier plus both are cheaper than the previous carrier. I call it win win.
There was no need to change phone number.
 
  • Like
Reactions: PattiB and DLHM
Telstra suck! The only reason I’m staying with them is it’s just too hard to change my phone number on all the places I’m signed up to.
You will not have to change your phone number, It is connected to your address through the landline that goes back to the telephone exchange It is totally useless to anyone else. Your phone number is allocated to your address.
People change carriers all the time for various reasons, all you need to do is find a new carrier that suits your needs contact them they should do everything for you.
 
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Reactions: Wandiwa
On another note.
A friend had been trying to tell Telstra to stop billing her fathers account on account he has been dead for 18 months despite friend sending death cert to Telstra. Money grabbing #$%%@#s
Tell them to contact the telecommunications ombudsman, google the email address send a email directly to the ombudsman I be very surprised if you don't get some action from the ombudsman.
Hope it helps.
 
Just got my e-mail with the "good" news! bugger Telstra - have been with them for more than 30 years - this is the third increase in the past 9 months - enough is enough - I will be changing carrier now without any remorse. No way am I going to be a bunny to fund the CEO's millions!
 
  • Like
Reactions: saundy

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