The truth behind the 'downfall' of Australia's most beloved retailers – are they losing their 'magic'?

Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


Screen Shot 2023-06-19 at 10.29.48 AM.png
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


Screen Shot 2023-06-19 at 10.29.38 AM.png
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
 
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I think these shoes are just too expensive. Also, it’s easier to get about a shop that’s all on the one level.
 
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Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


View attachment 22631
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


View attachment 22632
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
Just wondering if these alleged experts visited a David Jones or Myer store to buy something. It is next to impossible to find store staff to help locate products, have any knowledge about the products they are selling or staff the checkout counter.
And the prices these alleged high quality stores charge makes purchases next to impossible for the average customer who can find the same product at say KMart or BigW at substantially lower costs.
If management wants to save the department stores than they need to revamp their inventory, hire more staff and lower their prices to match or better than their oppositions prices.
If they continue their illogical management practices then goodbye the old style department store.
 
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Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


View attachment 22631
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


View attachment 22632
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
Unfortunately l believe it’s call the future l grew up in the time of service and all the bells and glamour of George’s David jones and l even worked for Myer and l don’t know if in the next 10 years there will even be a place for not just them but for a lot of bricks and mortar shops very sad but maybe we need to embrace and move with it or be left behind the younger generations won’t and don’t know what the fuss is about sad but l believe unstoppable
 
Years ago you have Walton's, Grace Bros now myers and David Jones and that was pretty much it apart for a few small stores.

Now you have kmart, Big W, Target, Best n less and so many other stores including online shops.

All of these are so much more cheaper than Myers and David Jones.

I never ever shop at David Jones as their prices are ridiculous and absolutely no service people as well as the city store is so crazy the way it's set out.

Myers I do shop occasionally although again good luck finding service people even trying to find a manned register is ridiculous.

I think people are looking for items that are good quality but lower price.

It's their own fault that people are staying away
 
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Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


View attachment 22631
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


View attachment 22632
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
I read that Myer on Queen St Mall, Brisbane was closing down?
True - stock is being sold off .
 
Shopping in the city and going to Myers and David Jones was once an "experience" but that went long ago - along with dressing in your best to have a day out there. Even weddings ,theatre shows , concerts etc see people in jeans/t shirts ,thongs etc - or possibly what they have worn all day !! Myers used to be the go to place for a special occasion outfit or their famous sales (which are now on all year and not a bargain sale either) Nor did they have the Made in China or other Asian country labels - which still have Australian made prices and can be bought on line for much less. A lot of differences which sadly mean the "old days" have gone - never to return
 
I used to shop at Myers in WA alot and get amazing bargains but their sales are nowhere near as good as they used to be and their quality of stock leaves something to be desired. I used to be spoilt for choice but very little grabs my attention these days. Very disappointing. David Jones is the same always look especially at the big sales but not much on offer. And yet there used to be...
 
Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


View attachment 22631
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


View attachment 22632
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
Everybody I speak to, and myself included, hate the way DJs and Myers has segregated their clothing etc into "mini designer label" stores. For example, if we want a green dress for a wedding, we do not want to traipse from one label to another. It is confusing and exhausting. If we want matching bag and shoes we do not want to then go through the same process.

In addition there are no longer any classic restaurants in which to have morning coffee, lunch and afternoon tea to take the edge off the exhausting and confusing shopping trip.

In other words, the layout of the stores s the biggest turnoff and the lack of a beautiful restaurant for refreshments has contributed to the downfall of these iconic stores.

If you look at the UK, even their supermarkets offer attractive restaurants with good, honest basic refreshments. We have nothing like that. Australia has a long way to go in offering what the public wants and wandering aimlessly and confusedly around huge floor spaces trying to find a "green" outfit isn't it.
 
Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


View attachment 22631
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


View attachment 22632
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
 
Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


View attachment 22631
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


View attachment 22632
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
They are to expensive and unless you ‘look wealthy’ you are ignored. It has happened to me, and I could well afford what I was in the store for, but obviously did not look like I could as I tend not to wear Gucci or any other expensive items to shop
 
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During the school holidays, dressed in our Sunday best, we would go with my Grandmother and Grandfather on the red rattler for a day at Farmers in George Street (now Myers), Anthony Hordens and David Jones in the city. We would have lunch at the David Jones restaurant, shop and come home with lots of treats of new clothes and things. It was a great day out. At Christmas time we would go with our mother to see the store windows and end up at Grace Brothers in Broadway to visit the Christmas kingdom and visit Santa in a floor dedicated to Christmas in a magical display that was different every year. It was very special. Even as an adult I ventured into David Jones to buy 'good clothes' in the Market Street store which is no longer. I also bought furniture and appliances at both Grace Bros and David Jones. Both had great price policies and would match prices. I bought there because of the service and knew I had backed quality in my purchases. I still have a lot of the furniture still today. The place was filled with professional people who would help and do everything to serve. I used to love at David Jones having the door opened and welcomed by a true gentleman dressed to the nines with gloves and a top hat. Gone are those days. I visited DJs for the first time last year in their newly revamped city store in Sydney (which was nearly empty of customers in the middle of the day). Although well fit out it felt sterile and had lost its sole it was just not the same. Ah, for the good ol' days which now is just memories.
 
Once upon a time, department stores were the crowning jewels of the Australian retail scene. These shopping emporiums dominated the retail landscape, offering various high-end products and services under one roof.

For many of us, they were places of joy and wonder, filled with cherished memories of childhood shopping trips, the excitement of bustling aisles, and the glamour of impeccably presented staff.

But times have changed, and these once-cherished giants face an uncertain future. So, what's killing Australia's most iconic retailers? Let's look at the facts and reminisce about the days gone by.



In a comprehensive research project funded by the Australian Research Council, Professor Robert Crawford, an advertising expert from RMIT University's School of Media and Communication, along with his colleagues from Macquarie University, has conducted interviews with former and current department store employees and shoppers.

The objective of their research was twofold: to meticulously record the historical evolution of these establishments and to obtain a deeper comprehension of the obstacles they encounter in the present times.


View attachment 22631
Department stores in Australia were once the dominant retailers, but now they find themselves in a challenging position. Credit: Shutterstock.



During the interviews, many people shared their nostalgic memories of visiting department stores when they were young. They described the thrill of dressing up and travelling from the suburbs or countryside to the city, immersing themselves in the vibrant city life.

These retail giants were known for their towering buildings and stunning window displays, especially during the festive Christmas season.

Once inside, the excitement continued as shoppers and staff navigated multiple floors adorned with gleaming counters and immaculate displays. The presence of old-fashioned elevators operated by courteous attendants and a cosy cafeteria where a much-anticipated lunch awaited further enhanced the charming atmosphere.



There was a palpable sense of glamour, with staff renowned for their impeccable appearance, extensive product knowledge, and impressive sales skills.

Moreover, these department stores played a significant role in shaping the early careers of many young Australians, providing them with valuable skills that proved beneficial in various other industries. For some, it served as the stepping stone to long and rewarding careers in the retail sector.

So, why are today's department stores struggling to capture the magic they once had?



Many interviewees expressed disappointment with the lack of excitement and glamour in modern stores. They noticed fewer customers, quieter branches in suburban areas, and a less impressive range of products. One common complaint was the need for more helpful and knowledgeable staff.

This is a significant loss, particularly for a generation that grew up expecting attentive service and expert product guidance in the department stores of the past.

Moreover, department stores no longer have a monopoly on product variety. Suburban shopping centres and online retailers now offer an even greater selection. Younger generations, who have yet to experience the glory days of department stores, might not see much difference between these traditional establishments and discount retailers like Kmart or Target.


View attachment 22632
The decline of department stores can be attributed to the convenience of online retailing and the limited variety found in suburban shopping centres. Credit: Shutterstock.



The decline of these iconic retail giants can be attributed, at least in part, to a generational gap. Younger shoppers, without a nostalgic attachment to the extravagance and exceptional service of the past, are proving to be more difficult for department stores to attract.

However, it's not all doom and gloom for these establishments. Although David Jones is facing difficulties, recent data indicate some improvement in business for Myer. The department store model is not on the verge of extinction yet, but it undeniably confronts a series of substantial challenges that must be addressed and overcome.

Key Takeaways

  • Department stores were once Australia's largest and most prominent retailers but now face an uncertain future.
  • Interviews with past and current department store staff and shoppers reveal the contrasts between past and present experiences, with many noting the lack of excitement, glamour, and quality service in today's stores.
  • The convenience of online retailing and the variety offered by suburban shopping centres have contributed to the decline of department stores.
  • Younger generations have grown up with a different experience of department stores, making it harder for the traditional department store model to appeal to them.



By understanding the past and embracing the future, we can only hope these beloved Australian retailers can regain the enchantment that was once dear to us. They hold within them cherished memories and experiences that are an integral part of Australian history.

So, the next time you step into your local department store, take a moment to appreciate the history that has shaped it and the optimism that it will thrive in the years ahead.

What are your thoughts on this, members? Do you have any nostalgic department store memories? Share your stories and experiences with us in the comments! We can't wait to hear from you!
Big department stores have gone the way of the circus. After watching the latest James Bond movie, then going to a circus, circuses seem pretty underwhelming.
 
Yes they are high end and have always been pricier then KMart etc. However the service from the current group of staff leaves a lot to be desired. Many can’t be bothered in offering a service for which they are paid. Further to this their lack in appearance also takes away from them
 
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Yes they are high end and have always been pricier then KMart etc. However the service from the current group of staff leaves a lot to be desired. Many can’t be bothered in offering a service for which they are paid. Further to this their lack in appearance also takes away from them
Yes, Liz I have to agree. In the main particularly stores like DJ's encompassed items which although were substantially pricier than many other retailers, they were often very good quality. That being said in today's financial climate, I think customers are looking for a different shopping experience. An example is IKEA. If you shop at IKEA you are not necessarily buying something that you will hang onto for the next 20 years. You are buying something that you will use for a while and when its outdated or wears down you throw it out and move onto the next one and you haven't paid a fortune for the luxury in doing so. If they want to continue to exist going forward, they need to re-invent and align themselves to what the current and future generations will want.

Also, I must say in terms of professionalism of staff and their product knowledge, we must remember that the majority of staff are now casually employed. They are not permanently employed; they are not part of the foundation of the company and never will be. This in itself puts retailers onto the ever-diminishing road to success. The staff are its key 'engine room'. These days staff are only passing through the rotating doors of employment no matter where that may be. I have experience of this first hand as my wife worked for DJ's for 35 years. This became ever increasingly apparant over time.
 
Just wondering if these alleged experts visited a David Jones or Myer store to buy something. It is next to impossible to find store staff to help locate products, have any knowledge about the products they are selling or staff the checkout counter.
And the prices these alleged high quality stores charge makes purchases next to impossible for the average customer who can find the same product at say KMart or BigW at substantially lower costs.
If management wants to save the department stores than they need to revamp their inventory, hire more staff and lower their prices to match or better than their oppositions prices.
If they continue their illogical management practices then goodbye the old style department store.
wait for the sales as I do. I never pay full price for anything on line.
 
In WA, Moore's was bought out by Myer in 1971. Then they bought out Boans a few years later. DJs bought out Ahern's.
Coles-Myer was the group that owned all Cole's, Myer, Target, Katies, etc.
They focused on high mark-up items like clothing, makeup and electronics. Food halls, cafeterias, furniture, etc disappeared.
Then chains of small shops sprung up in competition, offering the same types of merchandise. Eg JB HiFi. They have picked up
Now this giant in retail, having engulfed most of it's competition, say they are threatened by changing consumer patterns of spending.
The recent interest rises mean that mortgage repayments have doubled, which has caused people to have far less disposable income.
If they haven't got it they can't spend it.

Also Blackrock is their major competition now.
Blackrock is a US group which owns Apple, Pfizer, IBM, JB HiFi, etc.
They are huge.
 
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