When you stroll through the aisles of your local supermarket, the neatly packaged meat on the shelves might not tell the whole story of its journey to your dinner plate. ButcherCrowd* founders, brothers Damien and Rob Moffatt, want to change the narrative and bring the farm-to-plate experience to Australian tables*, ensuring that ethical farming practices and quality meat without the additives are not just a luxury, but a standard*.

The Moffatt brothers, who hail from Atherton Tablelands, were raised with a deep appreciation for meat sourced directly from their family farm. They knew the value of ethical farming and the taste of real, quality meat that hadn't been tampered with by additives. It was a stark contrast to the reality they found in most supermarket offerings—meat from animals that had never roamed freely and seafood that was far from being sustainably sourced.

Supermarket meat often comes with a hidden cost. To meet the demands of mass production and keep prices low, harmful chemicals are frequently used, and many products are imported from overseas. This approach prioritises corporate profits over health and sustainability. ButcherCrowd* stands as a stark contrast to this model, offering a marketplace for high-quality meat and wild-caught seafood sourced from Australian farming and fishing families who share their values*.

The difference is palpable. ButcherCrowd's beef, lamb, chicken, and pork are given the freedom to roam on pastures, and their seafood is wild-caught from sustainable fisheries*. The animals feast on fresh grass and breathe fresh air, living lives as nature intended. This humane treatment not only gives the animals a better quality of life but also influences the grade of your meat*. When you know where your meat and seafood come from and how they've lived, you feel more connected to your food and can make better decisions for your health and that of your loved ones.

If you want to understand more about this process, you can watch ButcherCrowd’s explanation video below.

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ButcherCrowd's mission is to reconnect you with better food and a more ethical way of eating meat, sourced from Australian producers*. This connection doesn't come at a premium price either. Despite the common belief that high-quality, ethically sourced meat is more expensive, ButcherCrowd competes with supermarket pricing while supporting Australian farming and fishing families with fair prices*.

The table below illustrates how ButcherCrowd's pricing compares with that of major supermarkets. It’s no secret major supermarkets have been criticised for their treatment of suppliers but thankfully, ButcherCrowd offers a more supportive approach, and the price difference is minimal.

ButcherCrowd vs. The Supermarkets. Image source: ButcherCrowd.

For those who are concerned about the cost, it's worth considering the words of a pensioner and member of the Seniors Discount Club: '[I'm] a pensioner and my first box arrived today - very happy to be supporting farmers trying to do the right thing and protecting their animals from the cruel treatment of animals in feedlot farms. If you saw the abuse you'd never buy commercially raised meat again - I'd rather be vegetarian.'

The choice to switch to farm-to-plate meat is not just about taste—it's a stand for animal welfare, environmental sustainability, and supporting local Australian producers*. While not everyone may be able to make the switch due to pricing and that is okay, those who do often find it a rewarding decision that aligns with their values.

Key Takeaways

• ButcherCrowd* is founded by brothers Damien and Rob Moffatt, who promote ethical farming practices and real, quality meat without additives.
• The company focuses on providing high-quality meat and wild-caught seafood from Australian farming and fishing families* who share their values.
• ButcherCrowd aims to offer a farm-to-plate process that connects consumers with better food by ensuring the animals have lived as nature intended, with access to roam and sustainable food sources.
• Despite being a premium service, ButcherCrowd competes with supermarket pricing* while supporting Australian producers and offering consumers the option to choose ethically raised meat and sustainably caught seafood.

So, will you make the switch to farm-to-plate?* Do you find the quality of the meat in supermarkets today different to the meat you grew up eating? Share your thoughts and experiences in the comments below!

*Please note, members, this is a sponsored article. All content of ours that has an asterisk (*) next to it means we may get a commission to write an article or post a deal. We simply do this to assist with the costs of running the SDC. Thank you!

 

[Phantom55]

I purchased a pkt of sausage mince from Coles and forgot about in the fridge for about I year..I opened it and to my surprise it didn't smell and it wasn't discoloured I cooked a small amount as burger patty and it tasted ok...I threw the lot out anyway as I dont like to eat anything that doesn't rot...I have experienced the same thing with tomatoes..I dont eat either these days and I buy my meat from a butcher

 

[Clancieblue]

You need to be a bit on the old side I guess to enjoy seeing the word Zac.

Zac I understand very well. & ,em.u,yr.wot."abo" Incl.,b4 ,not so much. No wonder our children are struggling.

 

[Jay Jay]

A very long- winded advertisement in the guise of an article.

 

[Isis]

Zac I understand very well. & ,em.u,yr.wot."abo" Incl.,b4 ,not so much. No wonder our children are struggling.

So the truth . But doesn’t apply to all, my children my grandchildren and ,y great grandchildren keep slang to a minimum .

A very long- winded advertisement in the guise of an article.

it really is but if someone gets something good from it a bonus

 

[bluetang]

I tried this once before. Not this lot. Both boxes had been badly handled and the meat was off. I often wonder how much of the rhetoric is true or is it just to get more customers. I always look at what is in the box. I don't buy sausages and most boxes have them included and it costs more to build your own box. On the pension I doubt if people like me who eat mostly meat could afford to buy direct from the farmer. I've gone round markets and seen farm to fork meat producers selling their produce and it's alway a lot more expensive than the average butcher and they are usually more expensive than the supermarkets. Unless there is real lies then you can buy grass fed meat at the supermarket and I'd think lamb in this country is grass fed in all situations.

In Qld. anything that has wool on it is "Lamb" even if it is Mutton. Mutton has to be cooked differently so the powers that be need to get their act together

 

[Zemo]

Are you trying to write in shorthand or are you trying to be trendy.

Hear, bloody hear!

 

[Bill MacL]

Never buy anything that's crumbed, it's usually near expiration date.

 

[June E]

My son organises all the families meat, he buys the beasts from the farmer has it slaughtered and cut the way we want it and we share the cost the meat is awesome.

 

[Yvonne Wiggins]

So how does one buy their meat - in a shop, on line order, phone order and what contact details?

 

[steamyjack]

Also, despite many claims to the contrary, grass fed meat is even more environmentally destructive than grain fed.

Agree.As the move against deforestation to increase grazing areas, shows.

 

[Clancieblue]

Never buy anything that's crumbed, it's usually near expiration date.

My Mum always said that.

 

[Jumping Jack Flash]

I live in Regional Victoria, farming land (Mallee area).
Majority of meat is purchased from the local butcher whose family live on such a property - best and most tenderest meat you could possibly buy - fresh as!

 

[marni]

Sadly to sell your own goods you have to denigrate other. The meat at our supermarkets are eaten everyday and good value for the average Australians