As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

 

[cheviegirl34]

As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

View attachment 14919

The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

The price of Easter eggs compared to the same weight in a block of chocolate is ridiculous!!! We have not bought Easter eggs for a lot of years Much cheaper to buy blocks of chocolate when on special. Or even a box of chocolates.

 

[Kayer02]

The price is unbelievable. It is a rip off !! I don't buy eggs I get a block of chocolate attach a 5 or ten dollar note with a pretty ribbon to it and lo and behold "Happy Easter " from me. Kids and grandkids have never complained.

 

[Catherines]

Having come to Australia in 1965 it was never the practise to give a gift as well as eggs at Easter in my country of origin. My children, now 54, 52 and 48, only ever got ‘an egg’ of reasonable size. The more you give the more is expected each year by young children who don’t understand money. Also, only my 3 grandchildren 21, 18 & 16 will only get one egg each every year. What are we celebrating at Easter? It’s definitely not eating chocolate!

 

[Bryondm]

As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

View attachment 14919

The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

 

[Bryondm]

Whether it is perceived the price of this product is too high or not, the price per 100gm for $11.00 bag is, by my reckoning, $2.50 per 100gms and the price for the 650gm bag is $2.46 per 100gms . No problem with that in my view.

 

[Macarj]

Wait until after easter

 

[Ricci]

I used to love buying the bags of broken eggs. You used to be able to get ridiculous amounts of chocolate for silly money. Doesn't happen anymore, I wonder what happens to the broken stuff, does it all get thrown away?

 

[diesel dan]

As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

View attachment 14919

The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

 

[diesel dan]

I am 68 years old, as far back as I can remember Easter eggs have always been expensive,

Whether it is perceived the price of this product is too high or not, the price per 100gm for $11.00 bag is, by my reckoning, $2.50 per 100gms and the price for the 650gm bag is $2.46 per 100gms . No problem with that in my view.

I agree with this post, you are looking at a price difference of .04 cents per gram, as the smaller eggs require more in packaging, status quo maintained.

 

[Mr Chips]

Notwithstanding the religious significance of Easter, I am personally very pleased that chocolate Easter eggs are now outside of my financial reach. Being an aged pensioner AND a diabetic, chocolate is not a totally banned substance (and I do love it) but for my health's sake the price is a definite deterrent so thank you Woolies for caring for my health.

 

[Glen44]

As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

View attachment 14919

The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

Yes there to expensive, remember it is only a small amount of chocolate in a different shape , speaking of Easter why do Coles put Palm Oil on there Hot Cross buns disgusting product we all should avoid

 

[Aussie all the Way]

I used to love buying the bags of broken eggs. You used to be able to get ridiculous amounts of chocolate for silly money. Doesn't happen anymore, I wonder what happens to the broken stuff, does it all get thrown away?

No the staff probably hide it and eat it out of sight

 

[Aussie all the Way]

It is probably cheaper to make your own, the crap chocolate that eggs are made out of isn't worth eating anyway it is sooooooooooooo full of sugar. At least if you make them yourself you know what goes in and you can buy a much better quality chocolate and make them really special, I make my own easter buns sooooooooooo much nicer than bought and hardly any sugar in site the fruit does that job, me, I am always looking for the healthier option, so I make nearly everything myself.

 

[debjane]

It is probably cheaper to make your own, the crap chocolate that eggs are made out of isn't worth eating anyway it is sooooooooooooo full of sugar. At least if you make them yourself you know what goes in and you can buy a much better quality chocolate and make them really special, I make my own easter buns sooooooooooo much nicer than bought and hardly any sugar in site the fruit does that job, me, I am always looking for the healthier option, so I make nearly everything myself.

I and my son love dark chocolate so I buy on special ,melt and add walnuts and/ or almonds and/or dried fruit and mix, no added sugar, just put spoonful onto baking paper and allow to set.

 

[Aussie all the Way]

I and my son love dark chocolate so I buy on special ,melt and add walnuts and/ or almonds and/or dried fruit and mix, no added sugar, just put spoonful onto baking paper and allow to set.

Yep best way to do it, I used to buy Whittikers Ghana it is just the best dark chocolate until they started down sizing it and now I really don't buy any chocolate unless it is on a super special and I use it to make Rocky Road and things like that on special occasions

 

[Marian M]

As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

View attachment 14919

The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

We should source from our local chocolate makers, it's a win win. I do.

 

[NANNA4B]

As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

View attachment 14919

The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

 

[NANNA4B]

To be honest I’ve always found Easter expensive and over rated, I’ll be searching for a lot cheaper than these thanks

 

[Ezzy]

As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.

For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)

However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.

One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.

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The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.

The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.

They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'

The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.

Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.

Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.

One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'

'They're not even gourmet/fancy ones. That's way too much!'

Woolworths has yet to comment on the issue.

Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.

The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.

Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.

He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.

Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.

However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.

Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’

‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’

Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.

As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.

Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.

Key Takeaways

• A Woolworths shopper recently shared a photo on social media of the supermarket's Easter egg displays, highlighting the apparent unfair pricing of the products.
• Many debated whether the Easter eggs were overpriced or not.
• The cause of the high Easter egg prices is due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging.
• Major brands, including Nestlé, are considering further price increases to offset higher production costs, while Cadbury has resorted to cutting the size of its product offerings through shrinkflation.

Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.

Check the prices and have a look for cheaper options if possible. Your wallet will thank you!

Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!

Stopped buying Easter Eggs for the Grandkids years ago when prices went over the top & simply bought boxes of chocs for them. Cheaper in the long run & more variety for them.

Like to see the stores get caught with a load of eggs they can't sell.