The Shocking Prices of Woolworths' Easter Eggs Will Leave You Stunned - Are Shoppers Getting Ripped Off?
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As the Easter holiday approaches, the sight of chocolate eggs lining the shelves of supermarkets and stores has become a familiar sight.
For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)
However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.
One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.
The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.
They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'
The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.
Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.
Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.
One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'
'They're not even gourmet/fancy ones. That's way too much!'
Woolworths has yet to comment on the issue.
The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.
Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.
He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.
Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.
However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.
Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’
‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’
Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.
As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.
Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.
Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.
Check the prices and have a look for cheaper options if possible. Your wallet will thank you!
Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!
For many of us, the holiday is associated with indulging in our favourite chocolate treats. (We’re guilty of this!)
However, if you were to take a look at Woolworths' Easter egg displays this week, you might think twice about adding them to your shopping list this year.
One shopper recently shared a photo on social media of the treats at their local Woolies store, highlighting the apparent unfair pricing of the products.
The shopper pointed out the shocking price of the seasonal treat. Credit: Reddit.
The shopper observed that while Cadbury Dairy Milk bags, such as the 440g bag of eggs, were priced at $11, the larger 650g bag of mixed eggs was significantly more expensive at $16. The shopper noted that this price discrepancy was imbalanced.
They wrote: 'We've all felt cost of living pressure, as well as the rental crisis, but how about Easter egg price gate!?'
The post has gained traction on social media, with many debating whether or not the eggs are 'overpriced'.
Several users have noted that Easter eggs have always been a 'rort', arguing that the price difference should not be too extreme.
Others, however, pointed out that the price of the eggs this year seems 'obscenely expensive'.
One Reddit user wrote: 'Put that price right in the bin, they should be several dollars.'
'They're not even gourmet/fancy ones. That's way too much!'
Woolworths has yet to comment on the issue.
Easter egg chocolates are expensive because they undergo more processing compared to regular chocolate blocks. Credit: Pexels/Polina Tankilevitch.
The cost of Easter eggs has always been higher than other chocolate varieties due to the complexity of making a hollow egg or bunny shape, which requires more infrastructure, special machinery, and extra packaging to protect them during transport.
Consumer and retail expert Gary Mortimer said that the average price of a chocolate block in 2023 has increased by 8% compared to last year, which may result in a reduction in consumers' taste for chocolate.
He explained that the cost inflation is due to the sourcing of cocoa from West Africa for a very discrete time.
Additionally, rising costs of road transportation, electricity, and water for businesses are also passed on to consumers.
However, he noted that consumers may opt for smaller treats due to food price inflation and the perception of chocolate as a luxury item.
Prof Mortimer remarked: ‘Given the marketing hype and perceived family pressure around celebrating Easter, it’s likely that the majority of consumers will still treat themselves and their family and buy Easter eggs, however, they are likely to cut back on the volume that they purchase and opt for a smaller treat.’
‘Perhaps this year the kids will be out in the hunt for a small handful of hidden Easter eggs from the Easter bunny, instead of a large basketful.’
Planning for Easter egg products takes place approximately 15 months in advance, and during that period, raw ingredient costs increased, forcing brands to find ways to meet consumers' changing budgets.
As a result, many major brands, including Nestlé, are considering further price increases to offset higher production costs in food prices and energy and pass them on to consumers.
Meanwhile, the retail expert speculated that Cadbury has resorted to cutting the size of its product offerings through shrinkflation, with its Easter eggs being the latest example.
Members, while it’s a nice idea to treat the family, it’s important to make sure you’re not getting ripped off at the supermarket this Easter.
Check the prices and have a look for cheaper options if possible. Your wallet will thank you!
Have you ever been disappointed with the cost of Easter eggs? Tell us about your experiences below!
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