The secret, dramatic price increases at Maccas - find out how much your next meal is going to cost!
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We've all been there. You go to your favourite store, find the item you want, and then head to the register only to be surprised by a price that's much higher than you expected. It's aggravating, to say the least. And it's even more frustrating when you know that the store didn't bother to inform customers about the price increase.
Sure, living costs are currently surging, but when retailers are being sneaky about it, it just feels like a bait and switch.
Such has been the case for McDonald's, which is currently under fire for nearly tripling the cost of several popular menu items as the fast food chain struggles to keep up with the rising cost of ingredients.
Many pointed out that even a soft serve cone, which was previously 60 cents, now costs more (80 cents) after comparing the pricing of the menu items in 2019 with the costs in 2022.
One customer even went so far as to call the new prices a 'joke' in a Reddit post where people discussed some 'subtle signs' of a recession that they had been witnessing.
Many customers called out the fast food giant for ‘secretly’ increasing the prices of menu items. Credit: Daily Mail.
It was also revealed that the same menu items cost much more when ordered through UberEats as opposed to the MyMaccas app or directly from the restaurant, where prices are much lower.
For example, a Big Mac used to cost $5.75 when ordered in-person or through the MyMaccas app in 2019, but it is now $6.90. Three years ago, a full meal that included a burger cost $10.55; today, it can cost up to $12.70.
Additionally, the relatively inexpensive Filet-O-Fish, which once cost up to $5, is now $5.80.
In 2019, a package of 20 McDonald's McNuggets cost up to $12.40 and is now priced at $13.30. A chicken snack wrap has grown in price from $2.50 to $4.15.
It should be noted, however, that menu item prices do vary slightly between restaurants since franchisees are occasionally in charge of setting and modifying prices.
A McDonald's representative spoke with the Daily Mail and confirmed that the prices of menu items at each outlet are set via 'restaurant level'.
'Like all businesses, we review menu prices from time to time and consider several factors, including the higher-cost environment we are operating in,' the spokesperson said.
'While this may result in slight changes, Macca's is committed to delivering great value for our Aussie customers.'
Richard Hill, who owns seven franchises of WA McDonalds, claimed that growing inflation and production expenses were to blame for the price rise.
'This is the toughest environment I've ever seen and I've been in the business for 40 years,' he explained.
'We're paying double for a piece of equipment that we might've paid for two years ago because the cost of shipping around the world has dramatically changed.'
We understand that businesses need to make money, but there's a right way and a wrong way to do it. And being transparent with your customers is always the right way.
It's time for retailers to stop playing games and start being honest with their customers. We deserve better than to be constantly shocked by hidden price increases.
Do you think businesses should be upfront about their price increases instead of resorting to tactics such as 'shrinkflation' and surprise cost surges? Share your thoughts with us in the comments below!
Sure, living costs are currently surging, but when retailers are being sneaky about it, it just feels like a bait and switch.
Such has been the case for McDonald's, which is currently under fire for nearly tripling the cost of several popular menu items as the fast food chain struggles to keep up with the rising cost of ingredients.
Many pointed out that even a soft serve cone, which was previously 60 cents, now costs more (80 cents) after comparing the pricing of the menu items in 2019 with the costs in 2022.
One customer even went so far as to call the new prices a 'joke' in a Reddit post where people discussed some 'subtle signs' of a recession that they had been witnessing.
Many customers called out the fast food giant for ‘secretly’ increasing the prices of menu items. Credit: Daily Mail.
It was also revealed that the same menu items cost much more when ordered through UberEats as opposed to the MyMaccas app or directly from the restaurant, where prices are much lower.
For example, a Big Mac used to cost $5.75 when ordered in-person or through the MyMaccas app in 2019, but it is now $6.90. Three years ago, a full meal that included a burger cost $10.55; today, it can cost up to $12.70.
Additionally, the relatively inexpensive Filet-O-Fish, which once cost up to $5, is now $5.80.
In 2019, a package of 20 McDonald's McNuggets cost up to $12.40 and is now priced at $13.30. A chicken snack wrap has grown in price from $2.50 to $4.15.
It should be noted, however, that menu item prices do vary slightly between restaurants since franchisees are occasionally in charge of setting and modifying prices.
A McDonald's representative spoke with the Daily Mail and confirmed that the prices of menu items at each outlet are set via 'restaurant level'.
'Like all businesses, we review menu prices from time to time and consider several factors, including the higher-cost environment we are operating in,' the spokesperson said.
'While this may result in slight changes, Macca's is committed to delivering great value for our Aussie customers.'
Richard Hill, who owns seven franchises of WA McDonalds, claimed that growing inflation and production expenses were to blame for the price rise.
'This is the toughest environment I've ever seen and I've been in the business for 40 years,' he explained.
'We're paying double for a piece of equipment that we might've paid for two years ago because the cost of shipping around the world has dramatically changed.'
We understand that businesses need to make money, but there's a right way and a wrong way to do it. And being transparent with your customers is always the right way.
It's time for retailers to stop playing games and start being honest with their customers. We deserve better than to be constantly shocked by hidden price increases.
Do you think businesses should be upfront about their price increases instead of resorting to tactics such as 'shrinkflation' and surprise cost surges? Share your thoughts with us in the comments below!
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