Summer just got sweeter: Allen's and Peters are bringing back fan-favourite lollies!
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Nothing says summer quite like a serving of everyone's favourite cold treats. And who better to collaborate with Allen's for a special summer promotion than Peters?
Yes, you read that right, folks. Allen's Lollies and Peters Ice Cream have joined forces to bring back the much-loved Allen's Frosty Fruits and Drumstick range – and we couldn't be happier!
Originally launched in 2018, this range proved itself to be a massive hit. It's made up of fun tropical flavours from Frosty Fruits like Summer Sunset and Watermelon Slice, plus Classic Vanilla, Super Choc, and Boysenberry Swirl from Drumstick – definitely something for everyone!
Sapphira Nolan, Head of Marketing at Nestle Australia, agrees there’s no better way to celebrate the warmer weather than with the union of two summer favourites!
'It makes perfect sense to join forces with the experts – Peters Ice Cream – to offer a delicious new twist on the beloved treats,' said Nolan.
When asked about the special collaboration, Carla Spadafora, the Head of Ice Cream Marketing at Peters, said the company was honoured to be given such an opportunity.
'Our partnership with Allen's Lollies was an absolute hit last time it was launched in 2018,' said Spadafora. So, when they were given the chance to do it again, it was a no-brainer decision.
The popular new range is currently available at convenience retailers, independent supermarkets, and Coles. Each 170gm pack will cost you no more than $3.60, giving you more than enough reason to load up on these nostalgic flavours this summer.
But wait, there's more!
Peters is celebrating its 60th anniversary with three new Drumstick flavours, plus an exciting new partnership with the renowned environmental charity, Clean Up Australia.
Denoting iconic summer spots in the country, the flavours are linked to the Clean Up Our Summer campaign, a program designed to bring communities together in cleaning up our beloved environment.
Here are the three new Drumstick flavours to watch out for:
Additionally, Peter's will be donating a whopping $250,000 to Clean Up Australia to provide Clean Up Kits and make a real impact in keeping cities and towns safe and clean.
If you're as thrilled as we are about this project, now's your chance to get involved in a meaningful way. Details on how to participate can be found on the back of the Drumstick products, so make sure you don't throw out the pack yet!
By simply scanning the QR code found on the back of every Drumstick pack, you'll not only receive a Clean Up Kit but also be directed to Clean Up Australia x Drumstick site for Australia's largest community-based environmental event on Sunday, March 5th.
You can join the movement and take practical action towards a more sustainable future, whether it's picking up litter on a beach, carrying a reusable water bottle, or recycling properly.
'This collaboration is a great opportunity to encourage all Australians to make a real difference by taking practical action,' says Pip Kiernan, Chair of Clean Up Australia.
Summer just got a lot sweeter, eh? So better head over to your local retailers now and grab a pack of these delicious delights before they're all gone!
Not only will you satisfy your sweet tooth and beat the heat, but you'll also be making a positive impact on the environment. Talk about a win-win situation. Stay cool, stay awesome and happy shopping, everyone!
Yes, you read that right, folks. Allen's Lollies and Peters Ice Cream have joined forces to bring back the much-loved Allen's Frosty Fruits and Drumstick range – and we couldn't be happier!
Allen's and Peters are bringing back the popular and much-loved Allen's Frosty Fruits and Drumstick range. Credit: Woolworths.
Originally launched in 2018, this range proved itself to be a massive hit. It's made up of fun tropical flavours from Frosty Fruits like Summer Sunset and Watermelon Slice, plus Classic Vanilla, Super Choc, and Boysenberry Swirl from Drumstick – definitely something for everyone!
Sapphira Nolan, Head of Marketing at Nestle Australia, agrees there’s no better way to celebrate the warmer weather than with the union of two summer favourites!
'It makes perfect sense to join forces with the experts – Peters Ice Cream – to offer a delicious new twist on the beloved treats,' said Nolan.
When asked about the special collaboration, Carla Spadafora, the Head of Ice Cream Marketing at Peters, said the company was honoured to be given such an opportunity.
'Our partnership with Allen's Lollies was an absolute hit last time it was launched in 2018,' said Spadafora. So, when they were given the chance to do it again, it was a no-brainer decision.
The popular new range is currently available at convenience retailers, independent supermarkets, and Coles. Each 170gm pack will cost you no more than $3.60, giving you more than enough reason to load up on these nostalgic flavours this summer.
But wait, there's more!
Peters is celebrating its 60th anniversary with three new Drumstick flavours, plus an exciting new partnership with the renowned environmental charity, Clean Up Australia.
Denoting iconic summer spots in the country, the flavours are linked to the Clean Up Our Summer campaign, a program designed to bring communities together in cleaning up our beloved environment.
Here are the three new Drumstick flavours to watch out for:
- Clean Up Our Beaches Hokey Pokey
- Clean Up Our Parks Choc Cookie
- Clean Up Our Rivers Vanilla Caramel Choc Chip
Additionally, Peter's will be donating a whopping $250,000 to Clean Up Australia to provide Clean Up Kits and make a real impact in keeping cities and towns safe and clean.
If you're as thrilled as we are about this project, now's your chance to get involved in a meaningful way. Details on how to participate can be found on the back of the Drumstick products, so make sure you don't throw out the pack yet!
Peter's Drumstick is celebrating its 60th anniversary with three new flavours and a partnership with Clean Up Australia. Credit: Facebook/DRUMSTICK Australia.
By simply scanning the QR code found on the back of every Drumstick pack, you'll not only receive a Clean Up Kit but also be directed to Clean Up Australia x Drumstick site for Australia's largest community-based environmental event on Sunday, March 5th.
You can join the movement and take practical action towards a more sustainable future, whether it's picking up litter on a beach, carrying a reusable water bottle, or recycling properly.
'This collaboration is a great opportunity to encourage all Australians to make a real difference by taking practical action,' says Pip Kiernan, Chair of Clean Up Australia.
Summer just got a lot sweeter, eh? So better head over to your local retailers now and grab a pack of these delicious delights before they're all gone!
Not only will you satisfy your sweet tooth and beat the heat, but you'll also be making a positive impact on the environment. Talk about a win-win situation. Stay cool, stay awesome and happy shopping, everyone!
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