Qantas unveils mesmerising new in-flight safety video
- Replies 2
Qantas has taken a bold step in reimagining its in-flight safety video, replacing the familiar with a captivating journey around the world.
This change, the first in four years, is a departure from the traditional safety briefing and a nod towards a more 'destination-driven' approach.
As a way to celebrate its 100th birthday in 2020, Qantas introduced an elaborate safety video that was a nostalgic trip down memory lane.
The nine-minute and 32-second video was a tribute to the evolution of aviation over the past century, featuring scenes from the roaring '60s, lavish lounges, and even a few flowing mullets.
It was a unique blend of history and safety instructions that kept passengers engaged while informing them about in-flight safety measures.
Fast forward to today, and Qantas has decided to replace this iconic historical briefing with a fresh, destination-driven video.
The new safety video takes passengers on a virtual tour of some of the world's most idyllic locations, including Litchfield National Park in Darwin, Milford Sound in New Zealand, Hollywood, Cabo San Lucas in Mexico, Rome, and Paris.
Qantas Chief Customer Officer Catriona Larritt explained the rationale behind the new safety briefing.
'First and foremost, the video is about familiarising our customers with safety procedures, and we try to make it as engaging as possible, in particular for regular flyers who might otherwise tune out,' she said.
'We are proud to feature our own well-travelled team members and customers, to not only deliver the safety message but also promote travel and tourism by inspiring people to explore destinations they may not have experienced throughout Australia and beyond,' Larritt added.
The video features a number of Qantas employees—pilots, cabin and ground crew—as well as several Frequent Flyer members. It will be rolled out on board flights starting this week.
You can watch Qantas’ latest safety video below:
The announcement of the new video comes amidst a series of executive changes at Qantas.
Andrew McGinnes, Group Executive for Corporate Affairs, announced his resignation after 13 years with the airline.
'He leaves with our sincere thanks and best wishes,' Hudson said.
This follows the departure of Qantas Loyalty CEO Olivia Wirth and the retirement of QantasLink CEO John Gissing and Domestic Chief Andrew David—all of which have happened under new Chief Executive Vanessa Hudson.
Richard Goyder also announced his early retirement last year as Chairman after he had accepted a $100,000 pay rise during a turbulent time for the airline.
This also comes after the departure of former CEO Alan Joyce while he was under scrutiny for his questionable decisions and controversies, such as the blocking of extra Qatar Airways flights into major Australian cities.
Do you prefer the traditional style, or do you enjoy these more creative interpretations of airline safety videos? Let us know in the comments below!
This change, the first in four years, is a departure from the traditional safety briefing and a nod towards a more 'destination-driven' approach.
As a way to celebrate its 100th birthday in 2020, Qantas introduced an elaborate safety video that was a nostalgic trip down memory lane.
The nine-minute and 32-second video was a tribute to the evolution of aviation over the past century, featuring scenes from the roaring '60s, lavish lounges, and even a few flowing mullets.
Qantas released its latest safety video for 2024. Credit: Qantas / Youtube
It was a unique blend of history and safety instructions that kept passengers engaged while informing them about in-flight safety measures.
Fast forward to today, and Qantas has decided to replace this iconic historical briefing with a fresh, destination-driven video.
The new safety video takes passengers on a virtual tour of some of the world's most idyllic locations, including Litchfield National Park in Darwin, Milford Sound in New Zealand, Hollywood, Cabo San Lucas in Mexico, Rome, and Paris.
Qantas Chief Customer Officer Catriona Larritt explained the rationale behind the new safety briefing.
'First and foremost, the video is about familiarising our customers with safety procedures, and we try to make it as engaging as possible, in particular for regular flyers who might otherwise tune out,' she said.
'We are proud to feature our own well-travelled team members and customers, to not only deliver the safety message but also promote travel and tourism by inspiring people to explore destinations they may not have experienced throughout Australia and beyond,' Larritt added.
The video features a number of Qantas employees—pilots, cabin and ground crew—as well as several Frequent Flyer members. It will be rolled out on board flights starting this week.
You can watch Qantas’ latest safety video below:
The announcement of the new video comes amidst a series of executive changes at Qantas.
Andrew McGinnes, Group Executive for Corporate Affairs, announced his resignation after 13 years with the airline.
'He leaves with our sincere thanks and best wishes,' Hudson said.
This follows the departure of Qantas Loyalty CEO Olivia Wirth and the retirement of QantasLink CEO John Gissing and Domestic Chief Andrew David—all of which have happened under new Chief Executive Vanessa Hudson.
Richard Goyder also announced his early retirement last year as Chairman after he had accepted a $100,000 pay rise during a turbulent time for the airline.
This also comes after the departure of former CEO Alan Joyce while he was under scrutiny for his questionable decisions and controversies, such as the blocking of extra Qatar Airways flights into major Australian cities.
.png){kind=icon}
