New leadership at ALDI reveals ambitious plans for the future: ‘Best prices in the market’
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Needless to say, the grocery shopping landscape has changed drastically over the past few years.
Consumers have—rightly and justifiably—rolled their eyes at the rising cost of everyday items, with inflation causing that never-ending cost-of-living battle to be fought all over Australia.
But ALDI is here to make things a bit easier on our wallets.
ALDI Australia's new Chief Executive, Anna McGrath, recently revealed that the discount supermarket chain is looking to help Australians' family budgets by becoming even more price-competitive.
'We have a responsibility to maintain our price gap and show Australians who are facing pressures within their family budgets that they will achieve serious savings by changing their weekly shop to ALDI, without compromising on quality,' McGrath said.
The shift towards price competitiveness is not only beneficial for customers; many supermarkets have also felt the effects of inflation.
Paired with extreme weather events causing shortages of certain products, many have been forced to take extra steps to stay competitive.
McGrath, who has held senior positions across buying, marketing and executive management at ALDI for years now, remarked on inflation's impact on customers: 'Our entire business is focused on how we can work with our supplier partners to continue to deliver exceptional quality at the best prices in the market'.
Earlier this month, ALDI took the top spot of best-rated supermarkets in Australia according to Canstar Blue's survey of over 2,500 people.
The discount retailer achieved a five-star rating for overall satisfaction, value for money, freshness of produce, quality of supermarket-owned branded products, and its deals and specials.
Coles and Woolworths have also adopted initiatives to help customers.
A Woolworths spokesperson said, 'We're incredibly mindful that many of our customers are feeling the pressure of increased cost of living, and we provide more than 6,000 specials every week to help them stretch their budget further.'
In the Canstar Blue poll, Woolworths received a five-star rating for its wide range of products and the appealing store layout and presentation. It also earned four stars for its value for money, customer service, freshness of produce, quality of store-branded products, as well as the availability of deals and specials. In terms of overall satisfaction, Woolworths received four stars.
Coles also mentioned their range of value campaigns, saying, 'At a time when the cost of living pressures are mounting for many people, Coles is committed to helping with a range of value campaigns to support customers.'
Coles was also given a four-star rating for its value for money, product variety, store layout, quality of store-branded products, deals and specials, and overall satisfaction. It received three stars for the freshness of its produce and customer service.
Meanwhile, IGA earned five stars for its excellent customer service. It received three stars in all other categories, including value for money, product variety, store layout, freshness of produce, quality of store-branded products, deals and specials, and overall satisfaction.
Hopefully, ALDI's leadership follows through on its promise to remain competitive in the grocery market.
Members, do you regularly shop at ALDI? Do you find their prices more reasonable and budget-friendly than other supermarkets? Share your thoughts with us in the comments below!
Consumers have—rightly and justifiably—rolled their eyes at the rising cost of everyday items, with inflation causing that never-ending cost-of-living battle to be fought all over Australia.
But ALDI is here to make things a bit easier on our wallets.
ALDI Australia's new Chief Executive, Anna McGrath, recently revealed that the discount supermarket chain is looking to help Australians' family budgets by becoming even more price-competitive.
The new boss of ALDI in Australia has revealed the discount supermarket's strategy to keep taking business from its bigger competitors. Credit: Shutterstock.
'We have a responsibility to maintain our price gap and show Australians who are facing pressures within their family budgets that they will achieve serious savings by changing their weekly shop to ALDI, without compromising on quality,' McGrath said.
The shift towards price competitiveness is not only beneficial for customers; many supermarkets have also felt the effects of inflation.
Paired with extreme weather events causing shortages of certain products, many have been forced to take extra steps to stay competitive.
McGrath, who has held senior positions across buying, marketing and executive management at ALDI for years now, remarked on inflation's impact on customers: 'Our entire business is focused on how we can work with our supplier partners to continue to deliver exceptional quality at the best prices in the market'.
Earlier this month, ALDI took the top spot of best-rated supermarkets in Australia according to Canstar Blue's survey of over 2,500 people.
The discount retailer achieved a five-star rating for overall satisfaction, value for money, freshness of produce, quality of supermarket-owned branded products, and its deals and specials.
Coles and Woolworths have also adopted initiatives to help customers.
A Woolworths spokesperson said, 'We're incredibly mindful that many of our customers are feeling the pressure of increased cost of living, and we provide more than 6,000 specials every week to help them stretch their budget further.'
In the Canstar Blue poll, Woolworths received a five-star rating for its wide range of products and the appealing store layout and presentation. It also earned four stars for its value for money, customer service, freshness of produce, quality of store-branded products, as well as the availability of deals and specials. In terms of overall satisfaction, Woolworths received four stars.
Coles also mentioned their range of value campaigns, saying, 'At a time when the cost of living pressures are mounting for many people, Coles is committed to helping with a range of value campaigns to support customers.'
Coles was also given a four-star rating for its value for money, product variety, store layout, quality of store-branded products, deals and specials, and overall satisfaction. It received three stars for the freshness of its produce and customer service.
Meanwhile, IGA earned five stars for its excellent customer service. It received three stars in all other categories, including value for money, product variety, store layout, freshness of produce, quality of store-branded products, deals and specials, and overall satisfaction.
Hopefully, ALDI's leadership follows through on its promise to remain competitive in the grocery market.
Members, do you regularly shop at ALDI? Do you find their prices more reasonable and budget-friendly than other supermarkets? Share your thoughts with us in the comments below!
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