Melbourne Influencer Turns Passion for Desserts into Successful Business Deal with Woolworths — Here’s How He Did It
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Many of us dream of starting our own successful business at some point in our lives. Whether it's the freedom to be our own boss or the opportunity to turn our passion into a career, the allure of entrepreneurship is undeniable.
But the journey towards building a successful business is not an easy one. It requires dedication, hard work, and willingness to take risks.
If you’ve been dreaming about getting into the world of business, then pay attention to the inspiring story of Nick Vavitis, a Melbourne-based influencer, who’s created an incredible success with his dessert line at Woolworths.
With an impressive 100,000 followers on Instagram, Nick is the mastermind behind Choclt, his signature dessert creations.
Having spent years reviewing a wide range of sweet treats on his social media channels, Nick decided to turn his passion into a career, and his decision paid off in spades.
Nick spent two years perfecting his desserts before he began selling his delectable cookie pies and loaded brownies at Doughnut World in Queensland.
After returning to Melbourne, he found a new home for his goodies at College Drop Out Burgers.
Fast forward to today, and Nick's desserts have caused quite a stir across Woolworths stores, receiving rave reviews from customers.
He shared: ‘I don’t really have the words to describe it, but if I’m being honest, seeing people tagging me and my brand and walking into Woolworths with excitement has left me teary-eyed.’
‘I’ve always been someone who’s loved desserts – especially outrageous ones – as I review them on my Instagram.’
‘Creating my own brand has been a real ‘pinch me’ moment.’
The decadent range comprises his famous Caramel Biscuit Cheesecake Pie, which retails for $20, and two loaded brownies flavours - a Cookies and Cream variety and a Red Velvet option, both priced at $12.
Nick began whipping up the desserts during the Covid-19 lockdowns while he was 'jobless' and had 'no idea' what to do.
'I always loved cookies and loved brownies, so I found a way to combine them with my own unique twist,' he continued.
'The cookie pie was a dessert I made at home and would always get 100s of comments when I posted it. The brownies came about from my love of cookies and brownies.'
Woolworths confirmed that the Choclt items have recently started being distributed and are anticipated to be available in all states and territories throughout the country within the next week.
However, customers on social media have noted that the shelves of some stores have already been emptied of the products.
Nick expressed his gratitude to the fans who purchased the products and thanked them for the huge amount of love and support.
'WOWWWWWW THANK YOU SO MUCH EMPTY SHELVES AFTER ONE DAY,' he remarked.
'I’m doing my best to get back to everyone but I’d just like to say a huge thank you to everyone who went out today and purchased a brownie or cookie pie today.’
‘The love for this brand is UNBELIEVABLE!'
‘I’m so excited to hear everyone’s reviews and thoughts again I love you all so much and thank you!’
Social media has exploded with feedback from consumers, with many declaring the new products ‘the best desserts’.
One person wrote: ‘Don't walk, run to your local Woolies because Choclt products have finally arrived in store and are so yummy.’
‘These are honestly a 10 out of 10,’ another raved.
It’s clear that Nick’s entrepreneurial journey has been quite a wild ride, and his success is an inspiration to budding Aussie businesspeople.
So, why not take Nick's lead and turn your biggest passions into reality. Who knows - you could be the next big entrepreneur, selling your signature creations to shoppers across the nation!
Members, have you tried Choclt desserts? What do you think about the products? Share your thoughts with us in the comments below!
For more inspiration on entrepreneurship, you may want to read our article about some passionate parents who turned their idea of creating spreads for their allergic kids into a million-dollar deal with Coles and Woolworths.
But the journey towards building a successful business is not an easy one. It requires dedication, hard work, and willingness to take risks.
If you’ve been dreaming about getting into the world of business, then pay attention to the inspiring story of Nick Vavitis, a Melbourne-based influencer, who’s created an incredible success with his dessert line at Woolworths.
With an impressive 100,000 followers on Instagram, Nick is the mastermind behind Choclt, his signature dessert creations.
Having spent years reviewing a wide range of sweet treats on his social media channels, Nick decided to turn his passion into a career, and his decision paid off in spades.
Nick spent two years perfecting his desserts before he achieved success, which includes a partnership with the supermarket giant Woolworths. Credit: TikTok/@samantha.khater.
Nick spent two years perfecting his desserts before he began selling his delectable cookie pies and loaded brownies at Doughnut World in Queensland.
After returning to Melbourne, he found a new home for his goodies at College Drop Out Burgers.
Fast forward to today, and Nick's desserts have caused quite a stir across Woolworths stores, receiving rave reviews from customers.
He shared: ‘I don’t really have the words to describe it, but if I’m being honest, seeing people tagging me and my brand and walking into Woolworths with excitement has left me teary-eyed.’
‘I’ve always been someone who’s loved desserts – especially outrageous ones – as I review them on my Instagram.’
‘Creating my own brand has been a real ‘pinch me’ moment.’
The decadent range comprises his famous Caramel Biscuit Cheesecake Pie, which retails for $20, and two loaded brownies flavours - a Cookies and Cream variety and a Red Velvet option, both priced at $12.
Nick began whipping up the desserts during the Covid-19 lockdowns while he was 'jobless' and had 'no idea' what to do.
'I always loved cookies and loved brownies, so I found a way to combine them with my own unique twist,' he continued.
'The cookie pie was a dessert I made at home and would always get 100s of comments when I posted it. The brownies came about from my love of cookies and brownies.'
Woolworths confirmed that the Choclt items have recently started being distributed and are anticipated to be available in all states and territories throughout the country within the next week.
However, customers on social media have noted that the shelves of some stores have already been emptied of the products.
Nick expressed his gratitude to the fans who purchased the products and thanked them for the huge amount of love and support.
'WOWWWWWW THANK YOU SO MUCH EMPTY SHELVES AFTER ONE DAY,' he remarked.
'I’m doing my best to get back to everyone but I’d just like to say a huge thank you to everyone who went out today and purchased a brownie or cookie pie today.’
‘The love for this brand is UNBELIEVABLE!'
‘I’m so excited to hear everyone’s reviews and thoughts again I love you all so much and thank you!’
Social media has exploded with feedback from consumers, with many declaring the new products ‘the best desserts’.
One person wrote: ‘Don't walk, run to your local Woolies because Choclt products have finally arrived in store and are so yummy.’
‘These are honestly a 10 out of 10,’ another raved.
It’s clear that Nick’s entrepreneurial journey has been quite a wild ride, and his success is an inspiration to budding Aussie businesspeople.
So, why not take Nick's lead and turn your biggest passions into reality. Who knows - you could be the next big entrepreneur, selling your signature creations to shoppers across the nation!
Members, have you tried Choclt desserts? What do you think about the products? Share your thoughts with us in the comments below!
For more inspiration on entrepreneurship, you may want to read our article about some passionate parents who turned their idea of creating spreads for their allergic kids into a million-dollar deal with Coles and Woolworths.
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