Man gets stuck after licking a frozen billboard in a busy mall

A simple attempt to cool off on a hot day quickly turned into a viral moment in one of Sydney’s busiest shopping areas.

What started as an innocent interaction with an ice sculpture ended up attracting far more attention than the man likely anticipated.

The unfolding situation caught the eye of passers-by and soon spread across social media, prompting a response from the brand behind the display.


A man found himself in an unexpectedly sticky situation after he licked a frozen billboard in Sydney's Pitt Street Mall.


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Security tries to free a man stuck to an ice sculpture. Image source: @schwarzeneg on Reddit


The ice sculpture, set up by V Energy to promote their Refresh drinks, became a source of unintended humour when the man decided to cool off on a sweltering, humid day.

Things quickly took a turn when his tongue got stuck to the frozen billboard in the middle of the busy mall.

Despite efforts from a security guard, who attempted to pour water over his tongue to melt the ice, the man remained stuck.


It wasn’t clear how long he was attached to the sculpture, but he appeared to stay composed, much to the amusement of passers-by.

A video of the incident soon found its way to social media, leading V Energy to make an unusual request.

In a playful move, a spokesperson for the company said, ‘We never thought we’d have to say this, but don’t lick ice sculptures in public.’


They continued, ‘Drink V Refresh instead.’

To the mystery man caught in the chilly predicament, V Energy issued a message: ‘To the Pitt Street licker, drop us a DM @venergyaus. We have a present for you.’

In the end, while the man’s icy encounter was a bit of a social media sensation, V Energy's light-hearted response added a humorous twist to what was undoubtedly a rather embarrassing moment.

Watch the full video below:

Credit: @schwarzeneg on Reddit


Key Takeaways
  • A man tried to cool off by licking a frozen billboard in Sydney's Pitt Street Mall, part of a V Energy promotion for their Refresh drinks.
  • His tongue became stuck to the sculpture, drawing attention from passers-by.
  • Despite a security guard's attempts to melt the ice with water, the man remained stuck for an unknown amount of time.
  • A video of the incident went viral, prompting V Energy to reach out and offer the man a gift, joking, 'Don’t lick ice sculptures in public.'

While the man’s chilly encounter certainly gave everyone a good laugh, it raises an interesting question: what do you think the brand will give him as a gift? Drop your thoughts in the comments.
 

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Could also have been a publicity stunt by V Energy promotion ?
 
Channel 7 news stated at the end of the story that it was in fact a publicity stunt
 
Channel 7 news stated at the end of the story that it was in fact a publicity stunt
I don’t watch ch 7 but I saw it on 9 and can’t recall that bit but it’s a good publicity stunt then.🎅
 
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Solid ice on skin can actually burn it. His tongue probably went numb. I wonder what if feels like now
 
There’s one born every minute!😁

But I do remember when my then 3 or 4 year old son had a frozen icy treat that was far too cold and his lips got stuck to it. Fortunately dousing with water freed him.😥
 
What a wacker he was. His tongue should've been cut off.
 
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Solid ice on skin can actually burn it. His tongue probably went numb. I wonder what if feels like now
Just a guess but pretty sore 😂
 
A bag of salt to get him out of his next icy sticky situation?
 
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