Kmart's controversial solution to checkout woes: A first look at the Melbourne store trial
For over a decade, Kmart customers have grown accustomed to the discount retailer's unconventional layout that places checkouts in the middle of stores.
However, the design choice has proven divisive, with many questioning the way the budget retailer differs from other stores with where it places its checkout counters.
This floorplan could soon change as the company trials a new layout in one store.
In what could signal a major shift, Kmart is testing a new checkout location at its Eastland store in Melbourne. Under the trial, registers have been relocated from the store centre to a new checkout area near the exit.
In short, customers taking part in the trial will experience a more traditional retail layout. Instead of queuing for registers surrounded by aisles of merchandise, shoppers will now pay at the front of the store before leaving.
A Kmart spokesperson confirmed this change, stating that the store is currently under renovation and will undergo ‘a range of new store elements over the next year or so’.
‘As a business, we are always looking for ways to make our customer experience better, so trying out new things is just part of what we do,’ they said.
The spokesperson added: ‘As always, we have a number of trials taking place involving lots of new ideas so we can see what our customers think. As these are rolled out, we look forward to hearing our customers' feedback so we can continue to adapt and improve.’
As of writing, the retailer has yet to make plans to implement this change to other stores in the country.
Earlier this year, Kmart shoppers criticised the store layout, stating that they treat ‘every shopper like a shoplifter’.
One social media user wrote: ‘Dear Kmart Australia, why put the checkout area in the middle of the store if you’re going to treat every shopper like a shoplifter on the way out?’
At the time, Kmart shared that the checkout decision ‘made several years ago…to make shopping more convenient, ensuring store entrances are free of queues and clutter, and allowing customers to enter and exit with ease’.
‘This current layout is more open and more spacious without having the registers up at the front of the store, which can get congested during busy times of the year like Christmas,’ they explained.
Members of the Senior Discount Club have mixed opinions on this matter, with some sharing their frustration about the checkout location.
Member @Marian M wrote: ‘I do like KMart for their low prices, but I do get frustrated with the checkout being where it is. I always have to walk further to get to it and as it is placed awkwardly. It is a st****place to put it.’
‘Then to have to keep the receipt handy when exiting. I do not think they have ever really checked my receipt; they just glance at it, and some often don't bother doing that,’ the member continued.
Member @carosb13 said: ‘I have no issue with my bags being checked, but it wouldn't be necessary if the checkouts were left at the entrance to the store, where they used to be! Often, it's hard to find them too, and one walks a lot extra.’
Member @Margaret 9 shared: ‘I used to shop at Kmart regularly until they moved the checkouts to the middle of the store, and then I had to queue to leave the store to have my bag and receipt checked, they even check the carrier off the back of my mobility scooter!’
‘I have never stolen anything in my life, and Kmart's detailed checking of everywhere I could possibly have hidden something is annoying!’ They added.
On the other hand, some members don’t mind having the checkout counters in the middle of the store.
‘I don’t mind where the checkout is at present. I don’t think it matters where the checkout is, we all go into, buy whatever and leave. Can’t see what the big deal is!!’ member @LeslieD expressed.
‘With so much shoplifting going on, they have to check receipts, etc. Otherwise, the cost of everything goes up to make up for the stealing. I'm quite happy to be checked on the way out of the store. Also, the checkout in the centre makes sense, never had to wait to use a register,’ member @Col@45 said.
‘When you think about it, shoplifting keeps costs up, I don’t mind a middle of store set up it used to be a cluttered mess at the door. My local Kmart had a person who clicks your receipt with the machine, which prevents people who might steal a second item and use the receipt to return it. If it saves me money, I can deal with waiting, and at 82, it isn’t easy,’ member @Isis stated.
Should this be implemented everywhere, members? Share your thoughts in the comments below!
However, the design choice has proven divisive, with many questioning the way the budget retailer differs from other stores with where it places its checkout counters.
This floorplan could soon change as the company trials a new layout in one store.
In what could signal a major shift, Kmart is testing a new checkout location at its Eastland store in Melbourne. Under the trial, registers have been relocated from the store centre to a new checkout area near the exit.
In short, customers taking part in the trial will experience a more traditional retail layout. Instead of queuing for registers surrounded by aisles of merchandise, shoppers will now pay at the front of the store before leaving.
A Kmart spokesperson confirmed this change, stating that the store is currently under renovation and will undergo ‘a range of new store elements over the next year or so’.
‘As a business, we are always looking for ways to make our customer experience better, so trying out new things is just part of what we do,’ they said.
The spokesperson added: ‘As always, we have a number of trials taking place involving lots of new ideas so we can see what our customers think. As these are rolled out, we look forward to hearing our customers' feedback so we can continue to adapt and improve.’
As of writing, the retailer has yet to make plans to implement this change to other stores in the country.
Earlier this year, Kmart shoppers criticised the store layout, stating that they treat ‘every shopper like a shoplifter’.
One social media user wrote: ‘Dear Kmart Australia, why put the checkout area in the middle of the store if you’re going to treat every shopper like a shoplifter on the way out?’
At the time, Kmart shared that the checkout decision ‘made several years ago…to make shopping more convenient, ensuring store entrances are free of queues and clutter, and allowing customers to enter and exit with ease’.
‘This current layout is more open and more spacious without having the registers up at the front of the store, which can get congested during busy times of the year like Christmas,’ they explained.
Members of the Senior Discount Club have mixed opinions on this matter, with some sharing their frustration about the checkout location.
Member @Marian M wrote: ‘I do like KMart for their low prices, but I do get frustrated with the checkout being where it is. I always have to walk further to get to it and as it is placed awkwardly. It is a st****place to put it.’
‘Then to have to keep the receipt handy when exiting. I do not think they have ever really checked my receipt; they just glance at it, and some often don't bother doing that,’ the member continued.
Member @carosb13 said: ‘I have no issue with my bags being checked, but it wouldn't be necessary if the checkouts were left at the entrance to the store, where they used to be! Often, it's hard to find them too, and one walks a lot extra.’
Member @Margaret 9 shared: ‘I used to shop at Kmart regularly until they moved the checkouts to the middle of the store, and then I had to queue to leave the store to have my bag and receipt checked, they even check the carrier off the back of my mobility scooter!’
‘I have never stolen anything in my life, and Kmart's detailed checking of everywhere I could possibly have hidden something is annoying!’ They added.
On the other hand, some members don’t mind having the checkout counters in the middle of the store.
‘I don’t mind where the checkout is at present. I don’t think it matters where the checkout is, we all go into, buy whatever and leave. Can’t see what the big deal is!!’ member @LeslieD expressed.
‘With so much shoplifting going on, they have to check receipts, etc. Otherwise, the cost of everything goes up to make up for the stealing. I'm quite happy to be checked on the way out of the store. Also, the checkout in the centre makes sense, never had to wait to use a register,’ member @Col@45 said.
‘When you think about it, shoplifting keeps costs up, I don’t mind a middle of store set up it used to be a cluttered mess at the door. My local Kmart had a person who clicks your receipt with the machine, which prevents people who might steal a second item and use the receipt to return it. If it saves me money, I can deal with waiting, and at 82, it isn’t easy,’ member @Isis stated.
Key Takeaways
- Kmart is trialling a new checkout location at its Eastland store in Melbourne, moving cash registers from the centre of the store to the exit.
- The trial is part of Kmart's ongoing efforts to improve the customer experience and comes after backlash over the previous layout, which some shoppers criticised as treating 'every shopper like a shoplifter'.
- The retailer has confirmed it is testing various new elements in the store, but no plans have been announced to implement this change in other stores across Australia.
- Earlier this year, customers suggested changes to the store layout, including moving the checkout counters to the front of the store.
Should this be implemented everywhere, members? Share your thoughts in the comments below!