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Kmart unveils top items for sale in Black Friday special
With the holiday season just around the corner, the financial pinch of Christmas shopping is expected to be a struggle for many people.
Thankfully, Kmart has everyone’s backs with a massive Black Friday sale, featuring their top 100 ‘unmissable’ bargains.
Helen James, a vocal Kmart enthusiast online, has revealed on social media that she anticipated intense competition for the store’s top deals, which was announced Friday, 17 November at 8 am.
'I wouldn’t be taking my time with the Kmart sale, it could be online or you could go in the store, but I’d be ready that morning to shop,' she said.
'Traditionally, a lot of things go very quickly, especially popular items.'
'As a family of five, we obviously love to buy our kids gifts at Christmas, but…everyone’s feeling the pinch right now with the cost of living,' she said.
'I love being able to go online, look at the prices, and write a list to make sure that I’m not going overboard, but I’m getting things I know my husband and my kids will really love.'
Black Friday and Cyber Monday events are the ‘most significant’ for retailers. However, according to a ShopFully survey, 75 per cent of Australians said they would be more mindful of their spending this year, and Christmas shopping was their primary factor in joining these sales.
‘The rising cost of living is hitting Aussies hard, this is reflected in the decrease in what Aussies are planning to spend this sale season,’ ShopFully Australia manager Brend Straw said.
However, he said shoppers were expected to spend $6.36 billion during the four-day sale, which is around three per cent higher from 2022.
‘Aussie shoppers are primarily motivated to get their Christmas shopping done early (52.4 per cent) and find great deals (49.9 per cent),’ Brendan said.
Kmart CEO John Gualtieri said the company expects shoppers to take advantage of the Black Friday sale to find gifts for their loved ones this Christmas.
'We are proud to offer great gifting options at low prices every day that customers can rely on, but have introduced some fresh products and deals for Black Friday with in-demand brands like Apple, DeLonghi, Sistema, and LEGO to name a few, and we expect these to be popular this year,’ he said.
'Customers flocked to our electronic skincare last year, so we’ve brought an even bigger range into 2023.’
‘The Refurbished iPhone 8 and 11 is another one that we feel will be popular. Leaning into the in-market trends, we think the Portable Ice Bath and Scalloped Floor Mirror will be fan favourites,’ John added.
Here are some of Kmart’s top 100 Black Friday deals:
Kahlia Skin Microdermabraison Wand ($39)
Refurbished iPhone 11 - 64GB ($499)
Nutribullet 600 Series Blender (available in different colours) ($69)
Metal Wave Mirror ($49)
You can check the complete list of ‘100 unmissable deals’ for the Black Friday event on Kmart’s website here.
In case you missed it, ALDI announced its Black Friday Week Sale, too! Its Black Wednesday sale begins on November 22, and Black Saturday sale on November 2. Items for sale range from tech to kitchen supplies.
Key Takeaways
- Kmart has announced its top 100 deals ahead of the Black Friday sales, including various discounted products.
- Kmart shopper Helen James has urged customers to plan to seize the prime deals and to ease financial pressures by getting their Christmas shopping done early.
- Despite a general sense of caution about spending due to the rising cost of living, Australians are expected to spend $6.36 billion over the four-day Black Friday sales period.
- Kmart CEO John Gualtieri highlighted that customers were primarily motivated to secure Christmas gifts during the Black Friday events.