Kmart steals the scene with their new $35 summer sensation!

As the summer sun climbs high, it's time to refresh wardrobes with stylish and affordable pieces that also offer comfort.

Enter the latest fashion find that's causing a stir among savvy shoppers: a flowy midi dress from Kmart.


Kmart's Sleeveless Tie Back Midi Dress ($35) boasts a vibrant Amalfi Coast-inspired pattern, perfect for sunny days.

With its delightful sketches of lemons, olives, flowers, and wine, this dress was a nod to the picturesque Positano in Italy—a place synonymous with laid-back elegance.

The trend for Mediterranean-inspired fashion is nothing new.


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Kmart's Sleeveless Tie Back Midi Dress caught the attention of fashion enthusiasts online. Image Credit: Kmart


Luxury fashion brands like Palm Noosa and Forever New also released similar dresses and styles at significantly higher price points—from $189.99 to $360.

However, Kmart's offering is for those who want to look chic without breaking the bank.

The dress features a square neck, two side pockets for your essentials, and a tie-up back detail that adds a touch of whimsy.

The dress is available in sizes six to 20, allowing shoppers to enjoy this summer staple.


The buzz around the dress began when Kmart Insider shared images of the find.

'This summer's hottest trend has just landed at Kmart!' he exclaimed in a post.

'For just $35, we can all add some serious European charm to our look.'

The dress immediately caught the attention of shoppers.

'Oh, how beautiful,' one comment read.

'I'm so obsessed with these prints,' another wrote.

'So cute! It was not at my store today. I hope they come in soon!' a third said.

Another shopper wished for a 'bit darker' or a more 'vibrant' print.


In a similar vein, Kmart also released their $25 Yellow Pocket Cardigan, which shoppers described as 'chic' or 'old money'.

An Aussie mum shared the find in a video and called it an 'adorable' offering from the retail giant.

However, not everyone was enamoured with the cardigan.

An online content creator critiqued the use of the term 'old money' to describe a budget-friendly Kmart item.

This sparked a conversation about such descriptors and the value of affordable fashion.

One thing remains clear: Kmart's $35 Sleeveless Tie Back Midi Dress is a summer sensation that's flying off the shelves.

Whether you're drawn to its charming print, its budget-friendly price tag, or the allure of a breezy summer outfit, this dress is a seasonal highlight that's worth looking at.
Key Takeaways

  • Kmart Australia released their $35 Sleeveless Tie Back Midi Dress featuring an Amalfi Coast-inspired pattern.
  • The dress was a budget-friendly option compared with similar styles from other pricier brands.
  • The dress received positive feedback from shoppers on social media.
  • The release of the dress came after the divisive opinions about the retailer's $25 yellow Pocket Cardigan.
Have you seen this sought-after dress at your local Kmart recently? What are your thoughts on the dress? Share your thoughts and opinions with us in the comments below!
 
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Reactions: Dynamo
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With a tie-up back, it may be difficult to get dressed without some assistance. That length makes me look frumpy. But that’s just me.

I’m sure this dress would appeal to many ladies. 🌸
No style really looks more like a nightdress
Frumpy?

NEVER! ❤️
Oh doesn't that warm your heart Debra ? such a nice thing to say
 
With a tie-up back, it may be difficult to get dressed without some assistance. That length makes me look frumpy. But that’s just me.

I’m sure this dress would appeal to many ladies. 🌸
I agree with you about the length ! I’m short So they are even longer on me. Why is it so hard to get knee length these days.
 
Nice to hear that you are so happy together and may it continue so ❤️
What’s that song “I can’t see me loving nobody but you for all my life, so happy together now and forever”thats them 😘
 
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Reactions: DLHM
I agree with you about the length ! I’m short So they are even longer on me. Why is it so hard to get knee length these days.
because so many have horrible looking knees, my days of mimi are long gone as should be for most seniors. i love the maxi look. and i am 5.2
 

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