Kellogg’s launches new limited edition Nutri-Grain that owes its flavour to Bega Peanut Butter
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Kellogg’s launches new limited edition Nutri-Grain that owes its flavour to Bega Peanut Butter
Collaboration among food companies seems to be a trend — we've had Woolworths' Caramilk hot cross buns, Macca's Tim Tam McFlurry, and Coles' Vegemite hot cross buns.
Kellogg's seems to jump on the trend as it launches a new limited edition Bega peanut butter-flavoured Nutri-Grain variety.
Kellogg’s launched a new Bega peanut butter-flavoured Nutri-Grain variety, making it available in all Woolworths stores across Australia for a limited time. Credit: Kellogg’s.
You read that right, folks! The surreal flavour combination is the latest addition to the company's product offering.
Kellogg’s head of breakfast products Dan Bitti said: “Australia went mad for our collabs last year, so we’ve upped the ante with another unstoppable Nutri-Grain collab.”
If you're having a hard time choosing between a classic peanut butter on toast or a crunchy bowl of cereal for breakfast, then why not opt for something that combines both, right?
“Nutri-Grain is one of Australia’s favourite breakfast cereals, and we’ve brought together the malty-crunch Aussies know and love and combined it with Bega peanut butter flavour and crunchy peanut pieces to bring Aussies something new, that up until now they could have only ever dreamt about," Bitti said.
It should also be noted that Kellogg's has previously launched an oak-flavoured line, including an oak milk-flavoured Nutri-Grain and other oak-milk products under its Allen's brand.
Nutri-Grain with Bega peanut butter is currently available in all Woolies stores nationwide for a limited time only.
Also, we would like to show you this video explaining how to keep your cereals crunchy while enjoying them with milk for breakfast (because I'm sure most of us don't like soggy cereals):
Credit: YouTube/Food Network