Is your juice really Aussie-made? Social media users poke fun at ‘77 per cent Australian’ popper
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We're no strangers to advertising and marketing ploys. We see them everywhere we go, whether we're flipping through a magazine or just walking down the street.
It's become second nature for us to question everything we see and hear in advertisements because more often than not there are ulterior motives at play. The company wants us to buy their product, so of course, they're going to make it look as appealing as possible!
But now and then, even the most experienced among us can be taken in by a clever marketing scheme. Case in point: this photo of a Golden Circle Refreshers Berry Burst popper was posted on Reddit recently.
At first glance, there's nothing too unusual about this drink carton. It looks like any other popper you would find at your local supermarket – except for one small detail…
Making the rounds on social media, many users pointed out that the label on the popper, which claims that its ingredients were 77 per cent Australian-made, was misleading.
'Packed in Australia from at least 77% Australian ingredients,' the carton states.
If you take a closer look at the ingredients list, you'll see that the drink is made of 77 per cent water, leaving many users questioning if it means that the only component sourced locally was water.
It should also be noted that the origin of the rest of the ingredients was not mentioned in the packaging.
Consumers made light of the situation and speculated that the apple, strawberry, blueberry, and raspberry concentrates might have originated in China.
One person joked: 'The “Aussie water” is the reason it tastes so darn good!'
'Provided the water doesn’t come from Brisbane,' another added.
Meanwhile, another user criticised Golden Circle, the manufacturer of the popper, claiming that the company was loyal to Heinz even before it was sold in 2009 and speculating that it may be sourcing its ingredients from its parent company, hence the reason why it does not use local fruits and veggies.
However, it should be noted that Perth Now has previously reported that '180,000 tonnes of Australian fruits and vegetables are supplied to Golden Circle annually'.
The Australian government distinguishes food labels and marketing strategies as either 'Australian Made' or 'Product of Australia'.
Marking as 'Australian Made' indicates that ‘during its manufacture and/ or packaging, the major part of the materials came from Australia’.
'Product of Australia', on the other hand, identifies a product 'that is grown, harvested, produced, and/or made in Australia'.
So, there you have it, folks! What are your thoughts on these marketing ploys? Do you think it ruins the reputation of the product? Share your thoughts with us in the comments!
It's become second nature for us to question everything we see and hear in advertisements because more often than not there are ulterior motives at play. The company wants us to buy their product, so of course, they're going to make it look as appealing as possible!
But now and then, even the most experienced among us can be taken in by a clever marketing scheme. Case in point: this photo of a Golden Circle Refreshers Berry Burst popper was posted on Reddit recently.
At first glance, there's nothing too unusual about this drink carton. It looks like any other popper you would find at your local supermarket – except for one small detail…
Making the rounds on social media, many users pointed out that the label on the popper, which claims that its ingredients were 77 per cent Australian-made, was misleading.
'Packed in Australia from at least 77% Australian ingredients,' the carton states.
If you take a closer look at the ingredients list, you'll see that the drink is made of 77 per cent water, leaving many users questioning if it means that the only component sourced locally was water.
It should also be noted that the origin of the rest of the ingredients was not mentioned in the packaging.
Consumers made light of the situation and speculated that the apple, strawberry, blueberry, and raspberry concentrates might have originated in China.
One person joked: 'The “Aussie water” is the reason it tastes so darn good!'
'Provided the water doesn’t come from Brisbane,' another added.
Meanwhile, another user criticised Golden Circle, the manufacturer of the popper, claiming that the company was loyal to Heinz even before it was sold in 2009 and speculating that it may be sourcing its ingredients from its parent company, hence the reason why it does not use local fruits and veggies.
However, it should be noted that Perth Now has previously reported that '180,000 tonnes of Australian fruits and vegetables are supplied to Golden Circle annually'.
Key Takeaways
- A social media user has mocked a popper label for claiming to be 77% Australian-made when the only ingredient that is actually from Australia is water.
- The company has stated that they do use Australian-grown fruits and vegetables in their products, but due to the sale of the company to Heinz, the sourcing of ingredients has changed.
The Australian government distinguishes food labels and marketing strategies as either 'Australian Made' or 'Product of Australia'.
Marking as 'Australian Made' indicates that ‘during its manufacture and/ or packaging, the major part of the materials came from Australia’.
'Product of Australia', on the other hand, identifies a product 'that is grown, harvested, produced, and/or made in Australia'.
So, there you have it, folks! What are your thoughts on these marketing ploys? Do you think it ruins the reputation of the product? Share your thoughts with us in the comments!