Is Kmart fixing a decade-old mistake? Insiders reveal what’s coming

Retailers are always looking for ways to refine the shopping experience, but not every change lands well with customers.

Some decisions spark debate, reshape store layouts, and even lead to surprising reversals.

One major Australian retailer is now making a significant shift—one that has shoppers and staff alike buzzing with speculation.


Kmart Australia appeared to be reversing a controversial store layout decision, with reports suggesting that checkouts were being relocated from the centre of stores back to the entrance.

The decision to move registers to the middle was introduced a decade ago as part of a strategy to ‘improve access’ and ‘reduce clutter at the exit,’ though many customers found it inconvenient.

Known internally as ‘Plan C,’ the format was widely debated and was believed to add an average of three extra minutes to a customer’s time in-store.


image1.png
Kmart reverses controversial checkout layout decision. Image source: Instagram/comacretailpropertygroup


A Kmart spokesperson previously defended the change, stating: ‘[They were moved] to make shopping more convenient, ensuring store entrances are free of queues and clutter, and allowing customers to enter and exit with ease.’

They added: ‘This current layout is more open and more spacious without having the registers up at the front of the store, which can get congested during busy times of the year.’
Despite this, staff at various locations claimed they had been informed of a nationwide shift back to front-of-store checkouts.

Shoppers in Adelaide’s East Lakes, Melbourne’s Eastland and Footscray, and Perth’s Booragoon Garden City reported that their local stores had already implemented the change.

Social media users speculated about the reasoning behind the reversal, with many believing the central registers were initially introduced to increase impulse purchases by making navigation more difficult.

One person claimed: ‘I live in Victoria and can confirm they are changing it back. Many stores by me now have a second set of checkouts by the door, and some have started the process of removing the centre ones.’


A staff member also confirmed the change, writing: ‘They are definitely moving the centre ones and it’s returning back to the front only.’

Another employee added: ‘Not sure when this is taking place or what stores it will happen to but we were told in huddle [a Kmart meeting] that it was going to happen to my store.’

While some saw the move as a mere test, others believed it was based on extensive data and research.

One person argued: ‘A change like this would have a lot of data and testing behind it, whatever the issue they're trying to solve is.’

They also dismissed the idea that it was a hasty decision, adding: ‘To think this was some c*** shoot to see what’ll happen is astonishingly misguided.’

Others suggested that the shift was linked to Kmart’s increasing popularity and evolving store strategies.

‘Kmart is modernising, and as checkouts become more redundant as self-serves are preferred, the new format allows for a smarter use of space,’ one person noted.


Reports indicated that the change may be part of a broader digital initiative requiring more space in the centre of stores for expanded product lines.

Eastland Kmart, known as the company’s ‘concept store,’ was frequently used to trial new ideas before wider rollouts.

Shoppers at this location had already noticed the new checkout layout alongside other modern updates in recent months.

Kmart had yet to provide an official statement on the reported changes.


In a previous story, we explored another surprising supermarket policy that caught shoppers off guard.

Many were unaware of the rule until they experienced it firsthand.

Read on to see how this unexpected policy compares.

Key Takeaways
  • Kmart Australia was reportedly reversing its controversial decision to place checkouts in the centre of stores, moving them back to the entrance.
  • The ‘Plan C’ layout was introduced a decade ago to improve access but was widely debated and believed to extend shopping time.
  • Staff and shoppers confirmed the change in multiple locations, with speculation that it was linked to Kmart’s modernisation and digital expansion plans.
  • Kmart had yet to issue an official statement on the reported changes.

With Kmart rethinking its store layout once again, do you prefer checkouts at the entrance or in the centre? Let us know your thoughts in the comments.
 

Seniors Discount Club

Sponsored content

Info
Loading data . . .
Yes, much better at the front and they should retain both self serve & also having choice of being served by a human as well. It is a ridiculous that you purchase product & then get held up at entrance so your docket is scanned. What is the point of that.
 
  • Like
Reactions: Sherril54
It makes no difference to me as I have not shopped at Cole or Wollies or any of their affiliates..... I refuse to feed the wealthy....... mongrels'
 
  • Love
Reactions: Sherril54
I thought the mid store checkouts inconvenient. They didn't open until a certain time & had to go to front of store anyway. Glad to see an improvement on some fashion choices, hope it extends to remainder.
 
Wherever the price is cheaper than the two big ones, provided the quality, age, and freshness meet standard (I used to own a restaurant so I know), Aldi for basics
Aldi all the time! But maybe Coles or Woolies once a month or so for a couple of things Aldi do not have.
 

Attachments

  • IMG_7820.jpeg
    IMG_7820.jpeg
    147.4 KB · Views: 0
  • Like
Reactions: Sherril54
Another dumb idea developed by a marketing guru. Also I have lived in Aadelaide for 68 years, in the eastern, Western and southern suburbs. Can you please advise me where east lakes is??????? Could you mean West lakes?????????
 
I don't care one way or the other.
People will soon find something else to complain about.
Seems to me people aren't happy these days unless they have something to grizzle about.
So many people in this world living in such dire circumstances and we've got nothing better to do than whjnge about the placement of KMarts checkout.
Spot on!
 
  • Like
Reactions: Sherril54
I don't care one way or the other.
People will soon find something else to complain about.
Seems to me people aren't happy these days unless they have something to grizzle about.
So many people in this world living in such dire circumstances and we've got nothing better to do than whjnge about the placement of KMarts checkout.
What a great thing to complain about!
 
"Improving access" and "removing clutter" -- just a twee way of finally admitting they made a serious mistake by making it easier for the five-fingered discount shoppers to operate? And it might curb the practices used by the cheaters at the self-service checkouts?
I have said this for MANY YEARS that all they did was make is easier for the "five-fingered" discount shoppers. About BLOODY time K-Mart woke up to themselves as we the rest of the public have been paying for these "five-fingered" discount shoppers and hopefully MORE of them WILL BE PICK UP ON NOW.
 

Join the conversation

News, deals, games, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.

Seniors Discount Club

The SDC searches for the best deals, discounts, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.
  1. New members
  2. Jokes & fun
  3. Photography
  4. Nostalgia / Yesterday's Australia
  5. Food and Lifestyle
  6. Money Saving Hacks
  7. Offtopic / Everything else
  • We believe that retirement should be a time to relax and enjoy life, not worry about money. That's why we're here to help our members make the most of their retirement years. If you're over 60 and looking for ways to save money, connect with others, and have a laugh, we’d love to have you aboard.
  • Advertise with us

User Menu

Enjoyed Reading our Story?

  • Share this forum to your loved ones.
Change Weather Postcode×
Change Petrol Postcode×