Is a Woolworths sandwich worth this 'outrageous' cost? One shopper doesn't think so!

Living on a smaller budget can be challenging, with the rising cost of living taking a huge toll on people's pockets.

However, it looks like even pre-made sandwiches from Woolies have been hit by the recent price hikes, and one shocked customer who spotted the 'wild' price tag attached to one of their products just couldn't help but share it on social media.


In a video, the shopper complained that she had spotted an outrageous $9 price tag on a Chicken Mayo & Lettuce Sandwich on the store's refrigerated shelf.


photo 1 (2).jpg
The shopper complained about the high price of sandwiches at Woolworths. Credit: @isabella.ellen/TikTok


'I understand there's a financial crisis, and we have inflation, but Woolworths are literally charging $9 for a Chicken, mayo and lettuce sandwich,' she said. '[It's] highway robbery.'

The video received several comments from social media users, one of which was from a well-known convenience store.


‘Our sandwiches and wraps are $4 Wednesday-Friday throughout September….Just saying,’ a rather cheeky comment from the official account of 7-Eleven Australia said.

‘Might as well buy a whole chicken,’ a comment suggested.

Another person wrote, ‘That’s a cafe’s price, ridiculous.’

But it turns out it was all just a mistake–after the shopper's complaint, a Woolworths’ spokesperson told news sources that the sandwich in question had a price tag of $7.


The incident highlights the issue of rising food prices that many Australians are currently experiencing, as steep inflation has been seen in a variety of staple food items over the last year or two.

From cereals and chips, to roast chickens, it appears that no products on the shelf of Aussie supermarkets have been spared from significant price increases.

With inflation showing no signs of slowing down just yet, many Australians have changed how they approach grocery shopping in a hope of saving money.

Some shoppers have chosen to forgo buying certain items, while others have opted for local markets rather than going to the supermarket altogether.

Others even find themselves resorting to extreme methods to fill their stomachs–such as dumpster diving for food and even stealing from supermarkets.

‘You can save hundreds of dollars from one dumpster dive,’ a New South Wales community volunteer who has rummaged through bins for over a decade stated.


Recently, it was revealed that Woolies' overall profits had dropped by 79.6 per cent, with their Endeavour Group–the company’s drinks and hospitality arm–being sold, with the cost of living crisis cited as a factor that had impacted their sales.

You can watch the full video here:



Key Takeaways
  • A woman criticised Woolworths on social media over the 'wild' price of a $9 Chicken, Lettuce and Mayo sandwich.
  • A spokesperson for the retail giant said the sandwich was actually priced $7, suggesting that the display the shopper saw was an error.
  • The rapidly-increasing cost of food has become a major concern for Australians, prompting changes in shopping habits and rising incidents of theft and dumpster diving.
  • Woolworths' overall profits dropped by 79.6% after selling its drinks and hospitality arm, Endeavour Group, with the cost of living crisis acknowledged as another factor impacting sales.

So what can we do about these rising prices?

While we can’t directly influence the market, we have a workaround for these difficult times.

Here at the Seniors Discount Club, we share some tips and tricks on how to save on your grocery bills. We also have low-budget recipes you can try for your family. Of course, you may also find other recipes members share in our Cooking / Recipes forum!

We also have the Deals, Discounts, and Bargains forum where you can browse for the latest sales in the market.

Do you have other tips to share, members? Let us know in the comments below!
 
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I have been trying to buy fewer groceries so decided to do a stocktake of my pastas, rice, pulses, noodles etc. I hadn't realised how much I have so have written a list, looked up recipes using what I have and will meal plan to use up the stock I have before buying more.
 
Beware the local market. They are not always cheaper just because they are a "market".

For example, button mushrooms at Dandenong Market were $17.99 per kilo. Just $12.99 at Aldi.
Fillet flake $18.99 per kilo at the same venue. Only $14.99 per kilo at a fish supplier just 300 metres away.

Don't get me started on "organic" chicken breast fillets. A whopping $36.99 per kilo at Queen Victoria Markets in Melbourne's CBD. I'd rather $17.99 per kilo at Dandenong Plaza. The Queen Vic price was eight years ago and I haven't been back since.

And $9 for a mere sandwich! Does it come wrapped in gold leaf or something?
 
Early last year my partner and I were renovating a unit that I owned and for the first couple of weeks, we used to go to the nearest Coles supermarket to purchase sandwiches.

They were $7 for a simple egg sandwich then, but we quickly changed to make our own sandwiches in the morning before leaving home.
 
Beware the local market. They are not always cheaper just because they are a "market".

For example, button mushrooms at Dandenong Market were $17.99 per kilo. Just $12.99 at Aldi.
Fillet flake $18.99 per kilo at the same venue. Only $14.99 per kilo at a fish supplier just 300 metres away.

Don't get me started on "organic" chicken breast fillets. A whopping $36.99 per kilo at Queen Victoria Markets in Melbourne's CBD. I'd rather $17.99 per kilo at Dandenong Plaza. The Queen Vic price was eight years ago and I haven't been back since.

And $9 for a mere sandwich! Does it come wrapped in gold leaf or something?
OMG, wish I could buy flake for that price, even the higher price.
Last week, here in WA I paid $49.99/kg and about 3 months earlier it was $64.95. All fish here is astronomical prices. Flake (shark)is the only fish I like
 
I didn’t know that Woolworths even sold sandwiches! on the rare occasions I actually visit a supermarket I’m in a rush to get out again.
Fish is very expensive in Tassie also & I only really like Trevalla which is an exorbitant price. Always look for snapper when I’m in WA
 
Was out and about with the hubby recently and stopped at a “gourmet/boutique” olive oil winery place up near Daylesford. There were a few new agey folks shopping at their stalls raving about their products. Tasting this and that and coughing up $64.00 for a teeny tiny bottle of “hand pressed virgin olive oil”!! I asked the chap if the virgin was included! Holy cow! And people were paying that! And $30.00 for a dozen free range eggs advertised as being pricier because “our chooks are happy and contented”. For $30.00 they’d want to be laying gold eggs for me. But I guess they selling to a unique group of people up there and they’re stupid enough to pay those prices……sheesh
 
Was out and about with the hubby recently and stopped at a “gourmet/boutique” olive oil winery place up near Daylesford. There were a few new agey folks shopping at their stalls raving about their products. Tasting this and that and coughing up $64.00 for a teeny tiny bottle of “hand pressed virgin olive oil”!! I asked the chap if the virgin was included! Holy cow! And people were paying that! And $30.00 for a dozen free range eggs advertised as being pricier because “our chooks are happy and contented”. For $30.00 they’d want to be laying gold eggs for me. But I guess they selling to a unique group of people up there and they’re stupid enough to pay those prices……sheesh
Love it!
 
So, if Woolworths profit was $1.6 Billion and it dropped by 79.6%, it should have been almost $8.0 Billion. That is an obscene amount of money.
No expert but I think your maths might be a touch incorrect Bill. Have a great day.
 
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Reactions: Wandiwa
The sandwiches, which I would never buy in any case, should be checked for quality I think. For instance, what side of the hill was the lettuce grown on, and was it facing the rising sun? Was the Mayo hand whipped and prepared by a specialist master chef employed in the store's kitchen and then handed to several of his assistants to take out any possible impurities from each spoonful before it was carefully placed on each strip of lettuce? The lettuce of course was carefully selected and had been protected from any possible insect landing on a leaf during its growing period by the lettuce crew who were stationed at the end of each row of lettuce with binoculars and shotgun. The chicken, Oh The Chicken. The chicken was hatched in its personalised incubator and was surrounded by fine cotton wool specially grown in Northern NSW's cotton fields under the strictest controls. After hatching, each chick was offered a warm bath and massage with a few fluffy towels and afterhatch cream. A specially grown feed of hand-extracted wheatgerm (each wheatgerm carefully measured for diametric limitations and X-rayed for quality) and after a hearty meal was offered a soft queen-sized bed with a Tontine pillow for its little head. Eventually, after its very hard life, it was asked to present itself to a Woolworths Head Chef for consideration to be gloriously included in the expensive chicken sandwiches so lovingly prepared by this Masterchef-style kitchen. Oh yes and don't forget the bread and the butter but we will leave those to a future installment of the "$7.00 Sandwich Scandal".
 
As a lot of things here are copied from the UK, I don't know why the supermarkets don't do lunchtime 'meal deals'?
You get a sandwich, a snack and a small bottle of drink. Works out at about $7.80. However, the individual items come to much more then that and I can't see them reducing them for a deal for their customers and losing out on a bit of profit.🙄
 
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The few times I have seen a disproportionate price at the supermarket, I have queried one of the staff. If it is wrong I get a heart felt "thank you" and the sign is taken down and replaced. Maybe some of your readers should do the same, instead of posting on the internet.
 
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Reactions: Observer
The sandwiches, which I would never buy in any case, should be checked for quality I think. For instance, what side of the hill was the lettuce grown on, and was it facing the rising sun? Was the Mayo hand whipped and prepared by a specialist master chef employed in the store's kitchen and then handed to several of his assistants to take out any possible impurities from each spoonful before it was carefully placed on each strip of lettuce? The lettuce of course was carefully selected and had been protected from any possible insect landing on a leaf during its growing period by the lettuce crew who were stationed at the end of each row of lettuce with binoculars and shotgun. The chicken, Oh The Chicken. The chicken was hatched in its personalised incubator and was surrounded by fine cotton wool specially grown in Northern NSW's cotton fields under the strictest controls. After hatching, each chick was offered a warm bath and massage with a few fluffy towels and afterhatch cream. A specially grown feed of hand-extracted wheatgerm (each wheatgerm carefully measured for diametric limitations and X-rayed for quality) and after a hearty meal was offered a soft queen-sized bed with a Tontine pillow for its little head. Eventually, after its very hard life, it was asked to present itself to a Woolworths Head Chef for consideration to be gloriously included in the expensive chicken sandwiches so lovingly prepared by this Masterchef-style kitchen. Oh yes and don't forget the bread and the butter but we will leave those to a future installment of the "$7.00 Sandwich Scandal".
Love your sense of humor.
 
  • Haha
Reactions: Observer
Living on a smaller budget can be challenging, with the rising cost of living taking a huge toll on people's pockets.

However, it looks like even pre-made sandwiches from Woolies have been hit by the recent price hikes, and one shocked customer who spotted the 'wild' price tag attached to one of their products just couldn't help but share it on social media.


In a video, the shopper complained that she had spotted an outrageous $9 price tag on a Chicken Mayo & Lettuce Sandwich on the store's refrigerated shelf.


View attachment 28557
The shopper complained about the high price of sandwiches at Woolworths. Credit: @isabella.ellen/TikTok


'I understand there's a financial crisis, and we have inflation, but Woolworths are literally charging $9 for a Chicken, mayo and lettuce sandwich,' she said. '[It's] highway robbery.'

The video received several comments from social media users, one of which was from a well-known convenience store.


‘Our sandwiches and wraps are $4 Wednesday-Friday throughout September….Just saying,’ a rather cheeky comment from the official account of 7-Eleven Australia said.

‘Might as well buy a whole chicken,’ a comment suggested.

Another person wrote, ‘That’s a cafe’s price, ridiculous.’

But it turns out it was all just a mistake–after the shopper's complaint, a Woolworths’ spokesperson told news sources that the sandwich in question had a price tag of $7.


The incident highlights the issue of rising food prices that many Australians are currently experiencing, as steep inflation has been seen in a variety of staple food items over the last year or two.

From cereals and chips, to roast chickens, it appears that no products on the shelf of Aussie supermarkets have been spared from significant price increases.

With inflation showing no signs of slowing down just yet, many Australians have changed how they approach grocery shopping in a hope of saving money.

Some shoppers have chosen to forgo buying certain items, while others have opted for local markets rather than going to the supermarket altogether.

Others even find themselves resorting to extreme methods to fill their stomachs–such as dumpster diving for food and even stealing from supermarkets.

‘You can save hundreds of dollars from one dumpster dive,’ a New South Wales community volunteer who has rummaged through bins for over a decade stated.


Recently, it was revealed that Woolies' overall profits had dropped by 79.6 per cent, with their Endeavour Group–the company’s drinks and hospitality arm–being sold, with the cost of living crisis cited as a factor that had impacted their sales.

You can watch the full video here:



Key Takeaways

  • A woman criticised Woolworths on social media over the 'wild' price of a $9 Chicken, Lettuce and Mayo sandwich.
  • A spokesperson for the retail giant said the sandwich was actually priced $7, suggesting that the display the shopper saw was an error.
  • The rapidly-increasing cost of food has become a major concern for Australians, prompting changes in shopping habits and rising incidents of theft and dumpster diving.
  • Woolworths' overall profits dropped by 79.6% after selling its drinks and hospitality arm, Endeavour Group, with the cost of living crisis acknowledged as another factor impacting sales.

So what can we do about these rising prices?

While we can’t directly influence the market, we have a workaround for these difficult times.

Here at the Seniors Discount Club, we share some tips and tricks on how to save on your grocery bills. We also have low-budget recipes you can try for your family. Of course, you may also find other recipes members share in our Cooking / Recipes forum!

We also have the Deals, Discounts, and Bargains forum where you can browse for the latest sales in the market.

Do you have other tips to share, members? Let us know in the comments below!

I’d be making my own.
 
As a lot of things here are copied from the UK, I don't know why the supermarkets don't do lunchtime 'meal deals'?
You get a sandwich, a snack and a small bottle of drink. Works out at about $7.80. However, the individual items come to much more then that and I can't see them reducing them for a deal for their customers and losing out on a bit of profit.🙄
Maybe Coles and Woolworths need to or should re-introduce a cafeteria. I think it would be good :)
 
when I know I will be away from home at Lunch time I always make myself something,,,it's not hard to make a sandwich or a salad,,,make some soup,,heat it up in the microwave then pour into a hot food flask or left over casserole from the night before,,,hot drinks don't bother me,I have water or some home made lemon juice,,I am definitely not the sort of person to stop for coffee along the way,,
 

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