It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

 

[Zemo]

Oh for gods sake, what is this world coming to Seriously my mind boggles, what are people thinking

Oh for gods sake, what is this world coming to Seriously my mind boggles, what are people thinking

By 'people', do you mean the people who dreamed it up, the people who think it's stupid or the people who are replying to this thread? Gotta be one of the three.

 

[Luckyus]

Intimate health company launches 'uterus-shaped' breakfast cereal – Period Crunch!​

It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

​

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

​

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

Had to happen sooner or later as a lot of cereals look like and taste like crap?.

 

[PepeLePew]

Nope not in my household. I for one, knew how to talk to my children about periods and that included educating my sons as they needed to know this information so they would understand what their future girlfriends or wife were going to go through once a month or so. I now talk to my granddaughters and grandsons about this subject as well, with parental permission of course.

 

[Zemo]

Had to happen sooner or later as a lot of cereals look like and taste like crap?.

Well, now. Never having tasted crap, either for brekkie or any other meal, I'll have to take your word for it.

 

[relljube]

Oh for gods sake, what is this world coming to Seriously my mind boggles, what are people thinking

NO NO NO NO - am I shouting enough?

 

[Groovy]

I wonder who comes up with these ideas……….
It seems that these days, children are forced to grow up. Why?? Can’t they be just children?? I look at young girls and their faces, their clothes, their attitudes, are so grown up. Sometimes it makes me feel so sad. Why do parents allow it??

 

[Joydie]

Intimate health company launches 'uterus-shaped' breakfast cereal – Period Crunch!​

It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

​

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

​

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

Oh for the love of God, what’s next?! A working model of the digestive tract? You could put a lump of cereal in the top, watch its progress through the intestines and eat the result when it comes out the other end, looking just like the usual result.

 

[Riverlandlass]

How stupid is that.

 

[Thecla]

And, of course, the next big item in this intimate brekky foods idea is for the manufacturers to introduce a penis-shaped line which can fit nicely into a (let's call it) tube-shaped pink thingy and the parents can have hours of fun both explaining and demonstrating the whole concept when the ingredients are dry. The tube-shaped thingy could also be made to turn red when liquid is introduced to the breakfast bowl to further the discussion. Wow! Why didn't I think of that before Mister Kellogg started making his corn flakes? I'd be a gazillionaire.

Some fun shops are already making penis shaped pasta....I have been known to buy some but to inflict on my adult friends not the children at breakfast time!!

 

[Sethia Soliman]

I think periods should be more openly discussed but I think this is a bit over the top and is more likely to put people off!

Same thoughts!!!

 

[Grey Dingo]

Intimate health company launches 'uterus-shaped' breakfast cereal – Period Crunch!​

It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

​

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

​

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

 

[Grey Dingo]

To promote Men's Health , walnut shaped cereal representing a prostrate

 

[JayKay]

Just this week, in Woolies, I noticed the overhead sign in the "chemist" aisle now includes
PERIOD PRODUCTS

 

[Grey Dingo]

Just this week, in Woolies, I noticed the overhead sign in the "chemist" aisle now includes
PERIOD PRODUCTS

Being politically correct , weren't they referred to once as feminine products or feminine hygiene products