It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

 

[Zemo]

Ah, yes. I can see it now: Seven-year-old at breakfast ... "Hey, mummy. What are these red things?"
"Well, dear, the idea is that it's supposed to make it easier for me to tell you what happens to me every month when I have my 'period'."
"What's a 'period'?"
"That's what women have when they're not pregnant."
"What's 'pregnant'?"
"That's what happens when mummy and daddy have intercourse and ... "
"What's 'intercoiurse'?"
"Oh, my god ... "

 

[Thecla]

ummmmm...just no. let kids enjoy what they have for breakfast.

 

[Malu]

Ridiculous….penis shaped breakfast food next, Fruit Loops rebranded as flavoured condoms?

 

[Thecheesequeen]

The world has gone mad!

 

[Ashmenou]

ummmmm...just no. let kids enjoy what they have for breakfast.

Total agree

 

[Ashmenou]

This is the most stupid idea they come out with

 

[Harley]

Intimate health company launches 'uterus-shaped' breakfast cereal – Period Crunch!​

It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

​

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

​

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

Not at my table.

 

[adorableagnes]

Intimate health company launches 'uterus-shaped' breakfast cereal – Period Crunch!​

It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

​

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

​

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

That's the last thing I would want to see on my breakfast table.

 

[terri]

Children's reality these days. Fairy tales are off the table but a woman's reproductive system isn't. Where will it end. We didn't grow up twisted and scarred from what we were taught. Why will the new generations?

 

[Ricci]

Whilst I am a firm believer in de-mystifying things and being open and honest about things I don't think the breakfast table is the place or the time.

 

[Grannie]

OMG ! Why ??????

 

[Joyce]

Ah, yes. I can see it now: Seven-year-old at breakfast ... "Hey, mummy. What are these red things?"
"Well, dear, the idea is that it's supposed to make it easier for me to tell you what happens to me every month when I have my 'period'."
"What's a 'period'?"
"That's what women have when they're not pregnant."
"What's 'pregnant'?"
"That's what happens when mummy and daddy have intercourse and ... "
"What's 'intercoiurse'?"
"Oh, my god ... "

Great!!! best laugh Iv'e had fpr ages

 

[JayKay]

Business managers and board members discuss this at Board Meetings?
Get real.
NO NO NO, on second thoughts, NO!!!
Yes, only good for a laugh.
PS Was that Board Meeting 1 April?

 

[OldBells]

Intimate health company launches 'uterus-shaped' breakfast cereal – Period Crunch!​

It should come as no surprise that subjects such as menstruation and women's reproductive health are frequently regarded as taboo subjects.

Talking about these issues is seen as essential by many as a means of eradicating the associated social stigma. Periods and reproductive health are not things to be ashamed of, and both women and men should feel comfortable talking openly about them.

​

That is why, in a bid to "keep period conversations on the table", a feminine care company has launched a rather unique campaign.

Introducing 'Period Crunch' – a raspberry-flavoured, uterus-shaped cereal with the goal of encouraging families to discuss the topics of menstruation more openly during breakfast (or any time of the day, really).

Period Crunch aims to bring the topic of periods and reproductive health to the table. Credit: Intimina.​

Although it is marketed as having the shape of a womb, the wheat-based cereal more closely resembles the female reproductive system as a whole. On top of all of that, it's also been dyed red to resemble the colour of blood. (As if that makes it more appetising…)

The box also includes conversation prompts and a diagram of the female reproductive system to help people recognise the uterus in the body. According to the brand's research, nearly 82 per cent of people cannot correctly identify the location of the uterus.

Intimina, the women's intimate health company that launched the product, eventually told consumers that Period Crunch is just a publicity stunt and won't actually be hitting the supermarket shelves. (However, people can get a free box by contacting them.)

​

Danela Zagar, the global brand manager at Intimina, claims that conversations about periods are not truly normalised, that is why they wanted to make a statement about the issue.

"Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones," she said.

"There is no more common and accepted scene than the entire family sitting down at the kitchen table and conversing over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter."

What are your thoughts, folks? Do you think conversations about periods and reproductive health should be discussed at the dining table?

I think periods should be more openly discussed but I think this is a bit over the top and is more likely to put people off!

 

[Zemo]

And, of course, the next big item in this intimate brekky foods idea is for the manufacturers to introduce a penis-shaped line which can fit nicely into a (let's call it) tube-shaped pink thingy and the parents can have hours of fun both explaining and demonstrating the whole concept when the ingredients are dry. The tube-shaped thingy could also be made to turn red when liquid is introduced to the breakfast bowl to further the discussion. Wow! Why didn't I think of that before Mister Kellogg started making his corn flakes? I'd be a gazillionaire.

 

[Ricci]

Are you sure this isn't a wind up? I have just looked on the Intimina website and there is no mention of this.

 

[Zemo]

Are you sure this isn't a wind up? I have just looked on the Intimia website and there is no mention of this.

Maybe it's the Intimina site? Everything there is a nice shade of pink ...

 

[DrivingGirl]

Whilst I am a firm believer in de-mystifying things and being open and honest about things I don't think the breakfast table is the place or the time.

Absolutely

 

[gollywog]

Oh for gods sake, what is this world coming to Seriously my mind boggles, what are people thinking