IKEA's latest collection will help you master the '70s and '80s aesthetic
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Are you trying to find something special to give your home a pop of colour look? Not sure what to pick and where to start?
Well, you're in luck because we have just the thing for you…
IKEA is celebrating its 80th year in the retail space, and to mark the special occasion it’s bringing back some of its beloved items from the vault!
The NYTILLVERKAD (Swedish for ‘newly-made’) collection is a series of classic retro designs characterised by bold, bright colours, striking patterns, and clean, simple shapes.
This collection is perfect for those looking to ‘make a home statement’ or simply add ‘subtle touches of vibrancy’ to their homes.
Many of the products in the NYTILLVERKAD collection were first sold back in the 70s and 80s, and are now being brought back to meet a new generation.
‘We wanted the pieces to stand on their own, like sculptures that stand out in any room,’ said Karin Gustavsson, the Creative Leader behind the NYTILLVERKAD collection.
IKEA is not only updating its classic products but also reimagining them in ways that incorporate modern materials and technology, including the use of pre-cut fabric—the first time in its more than 50-year history.
‘We wanted to bring back our favourites and remake them with the technology and material of today,’ Sebastian Svensson, Product Innovation Leader of IKEA of Sweden said.
Some of the highlights from the NYTILLVERKAD furniture range include:
The second drop of the NYTILLVERKAD collection will be available at IKEA stores globally, starting in October 2023. Video source: IKEA
When considering a purchase from IKEA's newest collection, remember the retailer has revamped its loyalty program.
IKEA’s loyalty program
IKEA's Family Club loyalty program is getting a major upgrade with the introduction of ‘reward keys’ which can be earned through various activities you might already be doing as an IKEA shopper.
Here’s how you can earn reward keys in IKEA Family:
Members, what are your thoughts on the NYTILLVERKAD collection? Interested in adding a piece to your home? Let us know what you think in the comments below!
Well, you're in luck because we have just the thing for you…
IKEA is celebrating its 80th year in the retail space, and to mark the special occasion it’s bringing back some of its beloved items from the vault!
The NYTILLVERKAD (Swedish for ‘newly-made’) collection is a series of classic retro designs characterised by bold, bright colours, striking patterns, and clean, simple shapes.
This collection is perfect for those looking to ‘make a home statement’ or simply add ‘subtle touches of vibrancy’ to their homes.
The October NYTILLVERKAD collection celebrates the bold style of the late '70s and early '80s. Image source: IKEA
Many of the products in the NYTILLVERKAD collection were first sold back in the 70s and 80s, and are now being brought back to meet a new generation.
‘We wanted the pieces to stand on their own, like sculptures that stand out in any room,’ said Karin Gustavsson, the Creative Leader behind the NYTILLVERKAD collection.
IKEA is not only updating its classic products but also reimagining them in ways that incorporate modern materials and technology, including the use of pre-cut fabric—the first time in its more than 50-year history.
‘We wanted to bring back our favourites and remake them with the technology and material of today,’ Sebastian Svensson, Product Innovation Leader of IKEA of Sweden said.
Some of the highlights from the NYTILLVERKAD furniture range include:
- SKÅLBODA armchair (black or orange) – $99
- JÄRLÅSA side table on castors (red or white) – $79
- HOLMSJÖ stool (beech/Jonsybyn black) – $99
- NICKFIBBLA cushion cover 50×50 (orange white stripe or white orange stripe) – $8
- NICKFIBBLA pre-cut fabric 150×300 (orange white stripe) – $30
- SVEDJENÄVA cushion cover 50×50 (multi, dark) – $8
- SVEDJENÄVA pre-cut fabric 150×300 (multi, dark) – $30
- HAVSFJÄDER lampshade – $59
- TUVKORNELL candle holder (orange) – $15
- STOENSE rug (red) – $189
The second drop of the NYTILLVERKAD collection will be available at IKEA stores globally, starting in October 2023. Video source: IKEA
When considering a purchase from IKEA's newest collection, remember the retailer has revamped its loyalty program.
IKEA’s loyalty program
IKEA's Family Club loyalty program is getting a major upgrade with the introduction of ‘reward keys’ which can be earned through various activities you might already be doing as an IKEA shopper.
Here’s how you can earn reward keys in IKEA Family:
- Log into your IKEA Family profile on the website or app
- Create and save wish lists
- Attend IKEA Family events (in-store or virtual)
- Book and attend planning appointments (excluding business-related ones)
- Shop at IKEA—earn one reward key for every $5 spent
- Accumulate reward keys to access more benefits and rewards in the IKEA Family program
- Collect 50 reward keys to save $5 on online delivery.
- Collect 150 reward keys to save $15 on online delivery.
- Collect 300 reward keys to save $30 on online delivery.
- Collect 150 reward keys to save $10 on IKEA home furnishings and accessories.
- Collect 300 reward keys to save $20 on IKEA home furnishings and accessories.
- Collect 73 reward keys to redeem a free Daim cake slice and a hot drink.
- Collect 105 reward keys to redeem a free meatball meal (8 pieces) at the Swedish Restaurant.
- Access exclusive food offers at the Swedish Restaurant and Swedish Food Market.
- Receive thank-you surprises, like a $10 voucher for your birthday.
- Enjoy free Oops-assurance – IKEA replaces broken items during transport or assembly within 14 days.
- Participate in free workshops and events called ‘Learn with IKEA Family’ to enhance your home furnishing knowledge and skills.
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