Iconic Aussie spread, Vegemite, gets a nostalgic makeover for its 100th anniversary

Get ready for an exciting and fresh encounter with Vegemite, Australia's favourite spread! We have fantastic news: this timeless classic has undergone a remarkable transformation that will surely make you dash to the supermarket!

Prepare to be impressed as this humble Aussie favourite shakes things up with brand-new packaging.



Vegemite is embracing its 100th anniversary with a remarkable makeover. As its official birthday approaches on October 25th, this iconic brand refuses to let this milestone pass unnoticed.

Last Friday, Vegemite unveiled its new appearance, and the excitement shows no signs of fading. The collection includes three limited edition 380g jars and a convenient 350g squeezy bottle, all adorned with a tribute to Vegemite's incredible journey throughout the years.


Screen Shot 2023-07-14 at 12.47.38 PM.png
The jars will be designed with inspiration from the original Vegemite packaging from the 1930s and 1960s. Credit: Vegemite.



Each commemorative design is nothing short of a beautiful ode to Vegemite labels' evolution. The '100 Mitey Years' celebration gives us limited edition jars sporting a label inspired by Vegemite's original red-and-black label from 1925.

For those not in the know, let's take a step back into history.

The birth of Vegemite traces back to when the Fred Walker Company invited Australian chemist Cyril Callister to craft an innovative spread from brewer's yeast. From then on, our palates were never the same, revolutionised by this bold and unique taste.



Dipping into the rich nostalgia of the 1930s, another design adorns Art Deco stripes in red, black, and yellow. This tribute is fitting given that this was the decade when Vegemite earned its place at Australia's breakfast, lunch and tea tables. This unforgettable design will also be gracing the handy squeezy bottle!

The last collector's edition jar draws inspiration from the vibrant 1960s, a time when Aussies' adoration for Vegemite soared to unprecedented levels. Its simplistic yet captivating red-and-yellow design served as the foundation for the beloved and iconic Vegemite jar that Aussies know and cherish to this day.

According to Bega, Vegemite's owner, these 100th birthday jars are an opportunity for Aussies to not just own a piece of Vegemite history but a slice of Australian history.

Mark Gray, Bega Foods General Manager Marketing, expressed the deep-seated love for Vegemite, saying, 'It is hard to believe Vegemite is turning 100 "Mitey" years this year. We're proud to continue to produce over 20 million jars of Vegemite each year.'



Want to be part of history? The new Vegemite jars are available at Coles, Woolies and independent supermarkets. Rolled off the production line at Bega's Port Melbourne facility, these limited-edition jars are expected to be out until November.

They're so stunning that you best be quick. Once they're sold out, they're gone for good!

Key Takeaways

  • Vegemite has unveiled a bold new look in honour of its 100-year anniversary, which will be celebrated on October 25.
  • The new look includes three limited edition 380g jars and a limited edition 350g squeezy bottle, each featuring a commemorative design inspired by Vegemite labels from the past.
  • The 100th birthday jars give an opportunity for Australians to own a piece of history from Vegemite's centennial year.
  • The new designs, produced at Bega's Port Melbourne facility, will be available at major supermarkets, including Coles and Woolies, until November.

Sometimes, a little shakeup can be just what we need to keep things interesting! So, here's toasting to many more 'Mitey' years of Vegemite!

What are your thoughts on the new designs, members? Do they bring back memories of the early Vegemite packaging? Share your thoughts in the comments!
 
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Get ready for an exciting and fresh encounter with Vegemite, Australia's favourite spread! We have fantastic news: this timeless classic has undergone a remarkable transformation that will surely make you dash to the supermarket!

Prepare to be impressed as this humble Aussie favourite shakes things up with brand-new packaging.

 
If you asked me what was the Vegemite label like I couldn't say as they are always changing it other than the iconic Vegemite colour.

I purchased the squeeze jar for my dairy allergy Grandkids so no one double dips.
I HATE THE SQUEEZE JARS more expensive and comes out thick.
I will now buy a 2nd jar and keep in 2nd fridge
 
Get ready for an exciting and fresh encounter with Vegemite, Australia's favourite spread! We have fantastic news: this timeless classic has undergone a remarkable transformation that will surely make you dash to the supermarket!

Prepare to be impressed as this humble Aussie favourite shakes things up with brand-new packaging.



Vegemite is embracing its 100th anniversary with a remarkable makeover. As its official birthday approaches on October 25th, this iconic brand refuses to let this milestone pass unnoticed.

Last Friday, Vegemite unveiled its new appearance, and the excitement shows no signs of fading. The collection includes three limited edition 380g jars and a convenient 350g squeezy bottle, all adorned with a tribute to Vegemite's incredible journey throughout the years.


View attachment 25137
The jars will be designed with inspiration from the original Vegemite packaging from the 1930s and 1960s. Credit: Vegemite.



Each commemorative design is nothing short of a beautiful ode to Vegemite labels' evolution. The '100 Mitey Years' celebration gives us limited edition jars sporting a label inspired by Vegemite's original red-and-black label from 1925.

For those not in the know, let's take a step back into history.

The birth of Vegemite traces back to when the Fred Walker Company invited Australian chemist Cyril Callister to craft an innovative spread from brewer's yeast. From then on, our palates were never the same, revolutionised by this bold and unique taste.



Dipping into the rich nostalgia of the 1930s, another design adorns Art Deco stripes in red, black, and yellow. This tribute is fitting given that this was the decade when Vegemite earned its place at Australia's breakfast, lunch and tea tables. This unforgettable design will also be gracing the handy squeezy bottle!

The last collector's edition jar draws inspiration from the vibrant 1960s, a time when Aussies' adoration for Vegemite soared to unprecedented levels. Its simplistic yet captivating red-and-yellow design served as the foundation for the beloved and iconic Vegemite jar that Aussies know and cherish to this day.

According to Bega, Vegemite's owner, these 100th birthday jars are an opportunity for Aussies to not just own a piece of Vegemite history but a slice of Australian history.

Mark Gray, Bega Foods General Manager Marketing, expressed the deep-seated love for Vegemite, saying, 'It is hard to believe Vegemite is turning 100 "Mitey" years this year. We're proud to continue to produce over 20 million jars of Vegemite each year.'



Want to be part of history? The new Vegemite jars are available at Coles, Woolies and independent supermarkets. Rolled off the production line at Bega's Port Melbourne facility, these limited-edition jars are expected to be out until November.

They're so stunning that you best be quick. Once they're sold out, they're gone for good!

Key Takeaways

  • Vegemite has unveiled a bold new look in honour of its 100-year anniversary, which will be celebrated on October 25.
  • The new look includes three limited edition 380g jars and a limited edition 350g squeezy bottle, each featuring a commemorative design inspired by Vegemite labels from the past.
  • The 100th birthday jars give an opportunity for Australians to own a piece of history from Vegemite's centennial year.
  • The new designs, produced at Bega's Port Melbourne facility, will be available at major supermarkets, including Coles and Woolies, until November.

Sometimes, a little shakeup can be just what we need to keep things interesting! So, here's toasting to many more 'Mitey' years of Vegemite!

What are your thoughts on the new designs, members? Do they bring back memories of the early Vegemite packaging? Share your thoughts in the comments!
Why do the marketing people of iconic brands need to alter those brands or even attempt to ' better ' those brands? To me and others that I know it's just a waste of money , therefore increasing the cost at the shops. In the future the product will be so expensive that it will turn consumers away from purchasing and therefore said product will be banished from the shelves.
 
If you asked me what was the Vegemite label like I couldn't say as they are always changing it other than the iconic Vegemite colour.

I purchased the squeeze jar for my dairy allergy Grandkids so no one double dips.
I HATE THE SQUEEZE JARS more expensive and comes out thick.
I will now buy a 2nd jar and keep in 2nd fridge
no need to keep in fridge, pantry cupboard is just fine
 
Loved it when spreads such as Vegemite, cream cheese spread and a few others came in jars that could be reused as everyday glasses. Now that is a return to the past that l would be very happy to see.
 
Plain and simple…NO I will not be purchasing the new labelled jars of Vegemite!!
I would go hungry before I ate Vegemite…just disgusting….
 
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Loved it when spreads such as Vegemite, cream cheese spread and a few others came in jars that could be reused as everyday glasses. Now that is a return to the past that l would be very happy to see.
Is my memory correct, or do I recall Vegemite being sold in white, Milk Glass jars. Put me right please.
 
Is my memory correct, or do I recall Vegemite being sold in white, Milk Glass jars. Put me right please.
Yes. Your memory certainly is correct. l had to look it up but Vegemite was sold in white opal glass from 1935 to 1945. I was born in the 60s so never was aware that they existed. Very interesting 🧐
 
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Invented by Cyril Callister 48 km approx NW from the centre of Ballarat at Chute.
 
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