Humour and competitive spirits collide as Sunrise host pokes fun at VB’s Ashes-inspired ‘England Bitter’ release
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When it comes to the Ashes series, a storied cricket Test between Australia and England dating back to 1882, it's not just the die-hard cricket lovers who are hooked.
Sports journalists, talk show hosts, and even the brewing industry are keenly following every match and are always ready with a comment or two, especially when some events are just too tantalising to ignore.
Carlton & United Brewery, more commonly known as CUB, is a well-known beer giant in Australia that has brewed Victoria Bitter (or VB as locals know it) since 1824.
VB has been an integral part of the Australian way of life, and the brand's quirky marketing campaigns have caught the public's attention.
Most recently, in response to the England cricket team's controversial loss to Australia in the second Ashes Test and the subsequent refusal to share a beer with the Australian team post-match.
CUB cheekily rebranded Victoria Bitter as 'England Bitter'. Yes, you read right, they made 'England Bitter'!
This limited edition brew wasn't just for laughs, though. It was dispatched to reach Headingley, specifically for the English team. Talk about a beer with a message!
In a recent episode of the morning talk show, Sunrise, the hosts took this opportunity to have a fun segment and share a laugh.
Sunrise host, Matt Shirvington, known as Shirvo, had quite a bit to say on air about this amusing incident.
'So, are we allowed to leave the crease to have one?' he asked cheekily, adding a bit of sledging rhetoric to the mood.
If you're not a cricket fan, sledging is a common practice in cricket where players aim to distract or taunt the opposition with cleverly worded jibes. It's all a part of the competitive landscape that makes cricket so riveting!
In another moment of hilarity, Shirvo was captured on camera trying to snatch a bottle of England Bitter whilst keeping a makeshift cricket bat inside the crease.
Fellow Sunrise host Nat Barr chimed in with her own take, extending her congratulations to CUB on its creative spin, bringing light-hearted revelry to this whole episode.
She said, ‘I love the fact that they’ve got it out so quickly. And you know what the note says with it: “You can get it not protecting your stumps, you can get it ignoring the umps!” Well done.’
The incident sparked quite an online reaction. Fans took to social media to express their amusement.
One user said, ‘England, very bitter bitter’.
While another said, ‘I’m not a VB fan, but this is brilliant!!’
While we watch the unfolding Ashes matches, with a VB or an 'England Bitter' in hand, this incident shines as a reminder. It's not just about the game; it's about the camaraderie, the banter, the sledges, and the laughs that go along with it.
Members, what are your thoughts on Carlton & United Brewery's (CUB) creative marketing campaign of rebranding Victoria Bitter as 'England Bitter' in response to the Ashes cricket series?
Sports journalists, talk show hosts, and even the brewing industry are keenly following every match and are always ready with a comment or two, especially when some events are just too tantalising to ignore.
Carlton & United Brewery, more commonly known as CUB, is a well-known beer giant in Australia that has brewed Victoria Bitter (or VB as locals know it) since 1824.
VB has been an integral part of the Australian way of life, and the brand's quirky marketing campaigns have caught the public's attention.
Most recently, in response to the England cricket team's controversial loss to Australia in the second Ashes Test and the subsequent refusal to share a beer with the Australian team post-match.
CUB playfully crafts an 'England Bitter' brew as a witty nod to the Ashes rivalry. Source: Drinks Trade
CUB cheekily rebranded Victoria Bitter as 'England Bitter'. Yes, you read right, they made 'England Bitter'!
This limited edition brew wasn't just for laughs, though. It was dispatched to reach Headingley, specifically for the English team. Talk about a beer with a message!
In a recent episode of the morning talk show, Sunrise, the hosts took this opportunity to have a fun segment and share a laugh.
Sunrise host, Matt Shirvington, known as Shirvo, had quite a bit to say on air about this amusing incident.
'So, are we allowed to leave the crease to have one?' he asked cheekily, adding a bit of sledging rhetoric to the mood.
Shirvo makes a playful attempt to snatch a bottle of England Bitter without leaving his cricket crease. Source: Sunrise
If you're not a cricket fan, sledging is a common practice in cricket where players aim to distract or taunt the opposition with cleverly worded jibes. It's all a part of the competitive landscape that makes cricket so riveting!
In another moment of hilarity, Shirvo was captured on camera trying to snatch a bottle of England Bitter whilst keeping a makeshift cricket bat inside the crease.
Fellow Sunrise host Nat Barr chimed in with her own take, extending her congratulations to CUB on its creative spin, bringing light-hearted revelry to this whole episode.
She said, ‘I love the fact that they’ve got it out so quickly. And you know what the note says with it: “You can get it not protecting your stumps, you can get it ignoring the umps!” Well done.’
The incident sparked quite an online reaction. Fans took to social media to express their amusement.
One user said, ‘England, very bitter bitter’.
While another said, ‘I’m not a VB fan, but this is brilliant!!’
While we watch the unfolding Ashes matches, with a VB or an 'England Bitter' in hand, this incident shines as a reminder. It's not just about the game; it's about the camaraderie, the banter, the sledges, and the laughs that go along with it.
Members, what are your thoughts on Carlton & United Brewery's (CUB) creative marketing campaign of rebranding Victoria Bitter as 'England Bitter' in response to the Ashes cricket series?
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team were booed and disgusting how loud when Steve Smith walked on the field
