Give The Planet A Break: Huge change is coming to our favourite KitKat bars!
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Following Coca-Cola's recent announcement that they would be introducing attached caps across their entire beverage line in an effort to reduce bottle-cap litter and promote recycling, it appears that another corporate giant is heading in that direction as well.
Nestlé, one of the largest food and drink processing companies in the world, is making a huge step towards a greener Earth by using 30 per cent recycled plastic on the packaging of their popular Kitkat chocolate bars.
The announcement comes just days before World Environment Day, with the move reducing the company's use of virgin plastic by approximately 250,000 square metres. (That is enough virgin plastic to cover around two hundred 50-meter swimming pools every year!)
Beginning this month, KitKat lovers all over the country will be able to purchase the repackaged four-finger chocolate bars. It is also estimated that by next year, more than 40 million KitKat bars will be wrapped in the all-new greener packaging.
The wrappers used for KitKats will now be friendlier to the environment. Credit: KitKat.
Nestlé Oceania's director of Corporate Affairs and Sustainability, Margaret Stuart, stated that the company has set a goal of reducing its use of virgin plastics by one-third by 2025 and that all packaging must be recyclable or reusable.
"We hope this wrapper does more than just reduce virgin plastic use. We hope it's a reminder of the circular potential for soft plastics and the importance of recycling your packaging," she said in a recently released interview with NCA NewsWire.
"We're not there yet, but we'd love to see a future where Australia's soft plastic waste can be turned back into soft plastic food packaging."
She also stressed the importance of large corporations such as Nestlé sourcing and purchasing recycled plastic, as this would encourage more businesses to invest in the product.
According to Ms Stuart, soft plastics are not readily available everywhere in the world, and the technology to reuse them is still in its infancy.
"We had to search high and low to find what we need to do this but it sends a message that it is important to collect and recycle soft plastics… because we know consumers want products that are sustainably sourced."
"100 per cent recycled content is possible but we can’t get hold of it at this point," she went on to say. "We're going to continue towards having more recycled plastic across our product range."
She stated that the company looked across its entire range of packaging to determine how its suitability could be improved on a consistent basis.
Chris O'Donnell, a representative for Nestlé, has assured the public that there is no need to be concerned about the impact that the new, more environmentally friendly packaging will have on the well-loved KitKat bars inside.
The chocolate bars will remain crisp and fresh as always for that much-needed snack break!
For more information about the new packaging, head over to KitKat's official website.
What are your thoughts, folks?