Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

 

[Suzanne rose]

The photo shows its in the fridge which I find is strange in itself .
Supermarkets Definitely shouldn't be selling frozen bread.
Interesting article I didn't know freezing bread did what it does.

I used to always freeze bread so I wouldn't run out , and yes once thawed out tastes the same.
I now just buy a couple of extra loaves and put in the fridge section

 

[Bullwinkle]

Simple…NOT happy don’t purchase the frozen bread, go somewhere else and get fresh!!
End of story

 

[NotNats]

Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

View attachment 16068

A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

View attachment 16069

Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

If this bread is frozen, why do they have to thaw it first - I would rather buy it frozen then thaw it myself later. As many things are frozen then thawed which means I can't freeze it again at home for later or bulk buy. I fully believe there should be a label to state that this item has been pre-frozen & thawed (like the mini oven buns). Also, some of the frozen goods should be offered in their frozen state. Especially Fish/Seafood items & the mini oven buns.

 

[Bikkie mum]

Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

View attachment 16068

A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

View attachment 16069

Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

 

[Bikkie mum]

I used to freeze my bread but found out it was giving me bowel problems ,so now it’s just kept
in the fridge in a compartment by itself ,some times I put toast fruit bread in to the same compartment in my fridge ,

 

[lynnh]

Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

View attachment 16068

A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

View attachment 16069

Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

I have gone to buy bagels before and found in small print - this item has been frozen and defrosted for your convenience- I wanted to freeze them as its only me so obviously couldn’t re freeze.

 

[Doreen Kerwin]

Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

View attachment 16068

A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

View attachment 16069

Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

I bring my bread home and store all but one bag in the freezer anyway. However buying it frozen to bring home would mean it would thaw out on the way home ( bread thaws out quickly) and would mean freezing the second time which may not be a good idea. I understand gluten free bread may be a different kettle of fish though. And yes it is good Woolworth noted the mistake.

 

[elaine41]

I don't want to buy any food that has been frozen & then thawed by the shop. I live a considerable distance from my chosen supermarket & so buy enough to last me at least 2 weeks when I shop then freeze when I get home. But if it has already been frozen & thawed then I can't refreeze.
I will definitely be checking at Woolies today when I do my shopping for the next 2 weeks.

 

[Jennylolo]

I have no choice but to have g/f bread and I have found bags with condensation inside which I then realised had been frozen. I was having issues with all the g/f brands regardless of brand going mouldy even a week before use by date This happens because it has been thawed.
Delivered frozen should be going into the freezers and bought in that form. You can't or aren't meant to refreeze any foods that have been thawed.
I do freeze breads and take out what I need only, not the whole loaf. I didn't realise the mould was due their thawing frozen loaves. SO no longer freezing. It's expensive enough without doing that to us. There have never been any signs stating this product has been thawed. It's so wrong.

 

[Ldowney]

Gluten Free bread has been frozen for a long time in supermarkets. Not ideal but due to the lower volumes it is the only way people on a Gluten Free diet have choice of breads in a supermarket. Otherwise we need to go to a dedicated bakery which is not always as convenient.

 

[mark godwin]

Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

View attachment 16068

A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

View attachment 16069

Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

i only eat low carb and i asked them one day was it frozen because it was very cold . yes . didn,t worry me because i always freeze bread because i don,t eat much bread .

 

[Mimsy]

Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

View attachment 16068

A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

View attachment 16069

Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

I buy GF crumpets and they are sometimes cold or with condensation on them so I have always known that they would be received frozen in store and then thawed. I have no problem with that as I was just excited that since I found out 26 years ago that I was coeliac, I was able to eat crumpets again. I really like the tip top GF bread as it is one of the closest I have found to "normal' bread.

 

[Petra]

Bake your own bread .... I have a fantastic bread recipe, so easy, a child can do it (not the oven part)

 

[Kimrus]

So if you’re not happy about your bread being frozen then maybe start making your own. Have been doing it for years no fancy breadmaker to help just my own hands. It doesn’t take that long. People believe the kneading takes forever. Wrong. Lots of recipes and tutorials online

 

[Disismoo]

Bread is not the only thing Woolworths freezes. Their mudcakes are too and thawed on the shelf. Those partly cooked rolls imported from France are frozen too... and these are only things I've found thus far.
Their bread here is brought down from Sydney (2 1/2 hours drive) and you'll not find a fresh loaf on the shelves here, nor in Nowra. All bread is a day old. Fresh bread has an expiry date of 5 days. This information came direct from the bakeries when I enquired. All bread here has 4 days or less on it. I am suspicious of their crumpets and pancakes too as these go moldy real quick. Sometimes before their expiry date.
There was a time when yesterdays bread was returned to the bakery and given to the needy or used as animal fodder. Not now.

 

[Marj53]

I put my bread in the fridge after a couple of days before it goes mouldy. Good for toast. Hard when you are on your own. I have bought smaller loaves and they can be more expensive than a normal sized loaf !

 

[SandraD22]

Here at the SDC, we know how important it is to eat fresh and healthy food. That's why we were really surprised to hear about a shopper's recent experience at Woolworths.

A customer from Queensland went to a local store and discovered that pre-packaged sliced bread from multiple brands was frozen solid. Can you believe it?

The shopper was so disappointed that she took to social media to share her experience. She even made a video showing how she tried to poke and hit the bread, but it was rock solid and sounded like tapping on a brick.

She expressed her frustration in a Facebook post, saying that it was unacceptable for Woolworths to sell bread that was frozen solid, especially when they claim to be 'the FRESH food people'.

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A shopper recently experienced a shocking revelation about bread from 'multiple brands' in her local store. Credit: Facebook.

To make matters worse, the Woolworths shopper discovered that it wasn't just one brand of sliced bread that had been frozen solid. In fact, the entire line of bread from multiple brands was affected! We can only imagine how shocked she must have been to find out that none of the bread was fresh.

According to a spokesperson from Woolworths, it seems that the gluten-free bread purchased by the shopper is actually meant to be delivered to stores in a frozen state and then thawed for customer convenience.

Unfortunately, it seems that these loaves were displayed on the shelves in their frozen state, which was definitely a mistake. It's good to see that Woolworths acknowledges that they 'missed the mark' in this instance.

It's also interesting to hear them explain that gluten-free bread is an exception to the routine of daily deliveries of fresh bread. This type of bread is considered raw and natural and is baked differently in small batches and in facilities that are dedicated solely to manufacturing gluten-free products.

It's important for stores to take steps to ensure that products are properly labelled and stored, especially when it comes to items like gluten-free bread that require special attention.

Hopefully, this experience will serve as a reminder to Woolworths and other stores to be extra diligent in their processes to prevent these kinds of mishaps in the future.

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Thawed bread can contain the same nutrients as fresh bread; however, the flavour and texture may be compromised. Credit: Unsplash/Stephanie Harvey.

The frozen bread debate

It's true that freezing bread can be a great way to extend its shelf life while maintaining its quality and texture. And it's good to know that thawed bread can still taste similar to fresh bread.

However, it's worth noting that freezing bread can have some potential downsides, particularly for people with certain digestive issues like Irritable Bowel Syndrome (IBS).

When the bread is frozen, the starch in it is converted into a form known as resistant starch. While this is generally okay for most people, it can potentially aggravate symptoms for those with IBS.

Specifically, the resistant starch in frozen bread can ferment in the bowel, leading to the production of gas and bloating. For someone with IBS, this can be particularly uncomfortable and even painful.

So while freezing bread can be a useful technique for many, it's important to be mindful of the potential effects on your digestive system if you have underlying issues.

Key Takeaways

• A Woolworths customer discovered that some pre-packaged sliced bread from multiple brands was frozen solid in the store.
• The frustrated shopper shared a video on Facebook of herself hitting and poking a loaf of sliced bread to show that it was frozen.
• A Woolworths spokesperson confirmed that gluten-free bread varieties are delivered to stores frozen but should be thawed before being placed on the shelves, which was not done in this case.
• Gluten-free bread options are delivered frozen as they are generally baked in small batches and in dedicated gluten-free facilities.

While this incident may have left the shopper feeling angry and disappointed, it's good to know that Woolworths does offer a Fresh or Free Guarantee. This means that if a customer is not satisfied with their fresh food purchase, whether in-store or online, they can contact customer service for a refund or a replacement.

It's always reassuring to know that stores stand behind their products and are willing to make things right if there are any issues. And hopefully, this guarantee will help prevent customers from facing any similar unpleasant surprises in the future.

We'd love to hear from you, members! Have you ever had a similar experience at your local Woolworths or other supermarkets? Let us know in the comments!

I purchased

 

[SandraD22]

I purchased muffins at Woolworths and when I unpacked them I found that they had been frozen and were partially thawed

 

[Mr Chips]

Lucky me has a great local bakery at the end of the street. They cook their bread each night and by mid-afternoon, they are sold out. You pay a little extra but the bread is beautiful and very freezable. I live alone so it's very convenient. Highly recommend Coniston Bakery.