Discover the world-first M&M's flavour making a 2024 Aussie debut!
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For all the sweet-toothed mates and chocolate lovers out there! Get ready to indulge in a groundbreaking treat that's set to hit Australian shelves with a delectable bang.
Mars Wrigley, the confectionery giant behind some of the most cherished treats, is rolling out what’s been called a ‘world-first’ flavour that's bound to stir excitement and nostalgia in equal measure.
In January 2024, prepare your palates for the arrival of the M&M's Cookie Dough flavour, a confectionery innovation that promises to marry the timeless appeal of M&M's with the irresistible allure of classic cookie dough.
This new offering is not just another flavour; it's a textural adventure designed to delight your senses.
Each piece features the brand's signature milk chocolate encasing a heart of traditional cookie dough, all wrapped up in the iconic crisp shell we've come to know and love. It's a combination that will evoke memories of sneaking a taste of cookie dough while baking in the kitchen.
According to reports, the new flavour will debut in the Australian market.
The news around this innovative flavour began to build in the past months when a foodie on social media dropped a tantalising hint about the upcoming release.
The prediction set the internet with anticipation, with chocolate lovers expressing their eagerness to get their hands on the new creation.
Comments like, 'I want 50 packets asap' and 'Christmas has come early' flooded the social platform, highlighting the fervour with which fans await this new addition to the M&M's family.
Crafted at Mars Wrigley's state-of-the-art facility in Ballarat, Victoria, the M&M's Cookie Dough flavour proudly showcases Australian ingenuity in the confectionery space.
Ben Hill, Mars Wrigley’s marketing director, emphasised the growing consumer desire for new flavours and unique experiences.
'We’re seeing a rise in consumers not only wanting flavour variations from their favourite snacks and treats, but textural experiences as well. Our new M&M'S Cookie Dough houses a real cookie dough centre in the heart of an M&M–it's a textural experience that we know Aussies will love,' he said.
‘This world-first innovation speaks to what our Australian consumers love; the iconic combination of cookie dough and chocolate, as well as demonstrates our local capability to keep producing leading product innovations.’
In January 2024, the M&M Cookie Dough chocolates will be retailing at Coles, Woolworths, and other independent retailers and convenience stores at $5.50.
We know the joy of savouring the classics, but there's always room for a little adventure, especially when it comes to our taste buds.
The M&M's Cookie Dough flavour will join an already impressive lineup of M&M's varieties, including Peanut, Coconut, Mocha Mudcake, and Brownie.
Whether you're reminiscing about the good old days or simply looking to treat yourself to something special, the M&M's Cookie Dough may be a treat to try.
You can see a video of the product below:
What do you think of this story? Would you give this new product from M&M’s a look? Let us know in the comments below!
Mars Wrigley, the confectionery giant behind some of the most cherished treats, is rolling out what’s been called a ‘world-first’ flavour that's bound to stir excitement and nostalgia in equal measure.
In January 2024, prepare your palates for the arrival of the M&M's Cookie Dough flavour, a confectionery innovation that promises to marry the timeless appeal of M&M's with the irresistible allure of classic cookie dough.
This new offering is not just another flavour; it's a textural adventure designed to delight your senses.
This new product is ready to hit the market as M&M’s will release their world-first Cookie Dough flavour Down Under. Image: M&M’s
Each piece features the brand's signature milk chocolate encasing a heart of traditional cookie dough, all wrapped up in the iconic crisp shell we've come to know and love. It's a combination that will evoke memories of sneaking a taste of cookie dough while baking in the kitchen.
According to reports, the new flavour will debut in the Australian market.
The news around this innovative flavour began to build in the past months when a foodie on social media dropped a tantalising hint about the upcoming release.
The prediction set the internet with anticipation, with chocolate lovers expressing their eagerness to get their hands on the new creation.
Comments like, 'I want 50 packets asap' and 'Christmas has come early' flooded the social platform, highlighting the fervour with which fans await this new addition to the M&M's family.
Crafted at Mars Wrigley's state-of-the-art facility in Ballarat, Victoria, the M&M's Cookie Dough flavour proudly showcases Australian ingenuity in the confectionery space.
Ben Hill, Mars Wrigley’s marketing director, emphasised the growing consumer desire for new flavours and unique experiences.
'We’re seeing a rise in consumers not only wanting flavour variations from their favourite snacks and treats, but textural experiences as well. Our new M&M'S Cookie Dough houses a real cookie dough centre in the heart of an M&M–it's a textural experience that we know Aussies will love,' he said.
‘This world-first innovation speaks to what our Australian consumers love; the iconic combination of cookie dough and chocolate, as well as demonstrates our local capability to keep producing leading product innovations.’
In January 2024, the M&M Cookie Dough chocolates will be retailing at Coles, Woolworths, and other independent retailers and convenience stores at $5.50.
We know the joy of savouring the classics, but there's always room for a little adventure, especially when it comes to our taste buds.
The M&M's Cookie Dough flavour will join an already impressive lineup of M&M's varieties, including Peanut, Coconut, Mocha Mudcake, and Brownie.
Whether you're reminiscing about the good old days or simply looking to treat yourself to something special, the M&M's Cookie Dough may be a treat to try.
You can see a video of the product below:
What do you think of this story? Would you give this new product from M&M’s a look? Let us know in the comments below!
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someone try them and let us know.
